Model Co Launch

Mother’s Day gifts to spoil and delight with these beauty favourites from ModelCo.

STROKE OF GENIUS BRUSH & MAKEUP ESSENTIALS is everything you need to achieve a flawless makeup
application on the go! This eight-piece collection contains the following:
* SET OF MAKEUP BRUSHES – 4 professional makeup brushes made from 100% natural goat & pony hair
* COLOURBOX EYE PENCIL + SHARPENER in Black
* COLOURBOX DUO EYE SHADOW in Costa Rica & Miami
* BLUSH CHEEK POWDER in Peach Bellini
* MAKEUP BAG in chic Black

Simply spend $52 or more on the ModelCo range to receive - valued at $169, available from 25tttth April
until stocks last.

Give mum the gift of younger looking skin with ERASE THOSE FINE LINES a revolutionary direct repair system
that offers surgery results without the syringe. ERASE THOSE FINE LINES instantly firms & tightens the skin while
visibly reducing the appearance of wrinkles around the eye area, working instantly to minismise lines. See
results within two minutes and cumulative use offers a 27% reduction in the appearance of fine lines and
wrinkles after just 30 days.. Make mum’s day with ERASE THOSE FINE LINES.

Treat Mum to a flawless complexion with POWERSTICK DUO FOUNDATION - a complete treatment
foundation which is strong enough to treat and soft enough to cover. Infuse skin with the inner power core,
packed full of nourishing active ingredients such as Soy Derived Sterols, Date Seed Extract and Moringa Oil
which are highly moisturizing and nourishing and help to combat the visual signs of aging.

The luxurious look of radiant skin is so easy with ModelCo’s LUMINISOSITY Collection including LUMINOSITY
HIGHLIGTHING POWDER & LUMINOSITY HIGHLIGHTING SERUM. Enhance your complexion with luster and
light for the appearance of naturally perfect skin. The LUMINISOSITY Collection imparts a youthful glow and a
flawless finish. LUMINOSITY is your secret to inner radiance and a brighter complexion.
LASH WAND, a beauty icon favoured by celebs such as Elle Macpherson makes an ideal gift for Mum “LASH
WAND is just what every woman longs for!” says Elle. LASH WAND’s improved superior heating mechanism
will transform even the shortest of lashes into perfectly curled, wide-eyed wonders in a matter of seconds.
Mother’s Day shopping made easy with ModelCo!

STROKE OF GENIUS ESSENTIALS – Your bonus gift when you spend $52 or more on the ModelCo range
POWERSTICK DUO Foundation - $62
ERASE THOSE FINE LINES - $65
LIPSTICK LIP COUTURE - $28
LUMINOSITY Highlighting Powder - $48 & Highlighting Serum - $32
LASHWAND Heated Eyelash Curler - $32

Available at David Jones, selected independents & modelco.com.au, for Direct Stockists call 02 8354 6700.

For further information please contact:
Public Relations Manager Victoria Finch
Ph- 02 8354 6700 or victoria.finch@modelco.com.au

Jessica Mauboy Collaborates With Bloom At Myer

A large crowd gathered at MYER Sydney City today to see teen sensation Jessica Mauboy in action on the stage and behind the beauty counter at Bloom Cosmetics.

After her performance she greeted excited fans and promoted her new nail polish shades Jessica I and Jessica II with Natalie Bloom (founder and creator of Bloom Cosmetics)

These glamorous and edgy polishes feature a intense sangria red with a hint of shimmer and a deep metallic shade of myrtle green!!

“All year round, I love wearing dark, moody nail polish shades. When creating my own polishes, I decided to take two of my fave winter hues and turn up the volume by adding a touch of shimmer,” explains Jessica.

This perfect fusion of fashion and beauty is sure to become a new favorite amongst Bloom lovers nationwide.

To recreate Jessica’s smokey-eyed look from today appearance all you need to use is Bloom amazing new Soft Goth Kit,available now from all Bloom counters nationally.

Sodashi Launches Chemical-FREE Skincare Packs For Mothers Day

Introducing the Ritual of Replenishment and Ritual of Wellness Packs for a Limited Time

Sodashi, Australia’s own 100 percent chemical free skin care company, has combined some of Mother Nature’s finest ingredients to create two beautiful and luxurious skincare  packs to pamper Mothers across Australia this Mother’s Day. Using products from the Sodashi range, stocked in some of the world’s finest resorts and spas around the globe, there are two gift packs to choose  from– The Ritual of Replenishment, a specialty anti-ageing pack for the face and the Ritual of Wellness, containing products for a relaxing and revitalising body treatment at home.

Each pack contains a selection of deeply nourishing Sodashi products, designed to allow your Mum to create her very own at-home luxury Sodashi spa ritual.  Each set is beautifully presented in an elegant 100 percent recycled box ready for gifting on May 10th.

Sodashi products are made using the highest quality plant extracts and essences sourced from around the globe. Based on the knowledge and wisdom of ancient philosophies and natural healing traditions, products are free from chemicals, mineral oils and synthetic preservatives and fragrances and are designed to work holistically to nurture the skin.  Sodashi products are also packaged in unique violet glass, with light filtering properties that protect and enhance the product held within, while all Sodashi boxes are printed with soy based ink on recycled card.

Ritual of Replenishment

The Sodashi Ritual of Replenishment set is made up of three exceptional face care products containing natural ingredients designed to help combat the signs of aging.

Sodashi Eye Lifting Gel is a beautifully refreshing leave-on eye mask that uses ingredients including cistus, rose and myrtle to improve cell renewal and tighten and firm the eye area, while reducing puffiness and dark circles.  With a light formulation which instantly refreshes, soothes and cools the delicate skin around the eyes, the gel is applied over the entire eye area.

Sodashi Eye and Lip Smoother is applied following the Eye Lifting Gel and uses the highly moisturising shea butter to protect and nourish the skin around the eyes and lips. Highly penetrating, centella oil improves cell renewal and strengthens collagen formation, reducing the appearance of fine lines and wrinkles. Apply sparingly under the eyes and on the brow bone, as well as on the lips.

The Ritual of Replenishment is completed with Sodashi’s Nourishing Repair Treatment, a deeply moisturising and enriching cream that provides essential nutrients and nourishment for the skin, while promoting the skin’s natural repair mechanism.  Rosehip oil helps to repair skin damage and maintain healthy skin function, while neroli de-sensitises, soothes and softens.  Cistus and centella oil work to reduce the signs of aging and stimulate collagen formation, resulting in firmer and more supple skin. To be used morning and evening over face and neck or at night for an intensive treatment.

The Sodashi Ritual of Replenishment set is priced at $282.40 and contains more than $400 worth of product.

Ritual of Wellness

To indulge your Mum in deep relaxation and rejuvenation try the Sodashi Ritual of Wellness pack, comprising an exfoliant, moisturiser and dry body brush.

The Ritual of Wellness starts with dry body brushing, using Sodashi’s new Body Brush.  Made from beech wood and tampico plant bristles, daily use helps to improve skin’s tone and texture leaving it healthy and glowing.  Using fast, light upward strokes toward the heart (dry without the use of product or water), brushing the whole body has been shown to improve blood circulation, lymphatic drainage, release toxins and exfoliate the skin.

Next is the sensuous and aromatic Jojoba Bead Body Polish, used in the shower or bath to gently exfoliate and soften the skin.   Ylang ylang, jojoba beads and bergamot work to leave the body deeply hydrated and moisturised and the mind uplifted.

Complete Mum’s home spa treatment with Sodashi’s Deep Relax Body Lotion, a body moisturiser containing anti-aging ingredients such as rosewood, suited for dehydrated, stressed or sun damaged skin. Jojoba oil softens and visibly smoothes dry skin while shea butter protects against environmental damage by providing prolonged moisture. The balancing aromas of geranium and rosewood will leave Mum feeling rejuvenated and relaxed in mind and spirit.

The Sodashi Ritual of Wellness Pack is priced at $167.40 and contains more than $200 worth of product.

The Sodashi Mothers’ Day Gift Packs are available online from www.sodashi.com or through selected Sodashi spa stockists throughout Australia.

Aveda Walk for Water Campaign

What:  On Sunday 19 April, Aveda launched its inaugural walk for water campaign, a global initiative that acknowledges the daily struggle of over one billion people who do not have access to clean water. The Sydney Walk for Water began at 10am from Bondi Beach, and walked to Bronte and return.

Aveda salons and spas hosted a series of 6km walks across 26 cities globally, including Sydney, Melbourne, Brisbane and Perth, with a 6km walk representing the average distance women in developing countries walk daily to collect water (UNISEF).

Worldwide, 1.2 billion people lack access to the water they need to live. The walks in Australia will raise money for Global Greengrants Fund, a nonprofit that supports grassroots efforts to preserve clean water and protect the environment in more than 100 countries worldwide.

For the third consecutive year, Aveda is partnering with Global Greengrants Fund as their exclusive global Earth Month partner to provide grants for community-based water projects around the world. An international organisation dedicated to environmental justice and sustainability, Global Greengrants Fund provides small grants to grassroots organisations working for clean water, clean air, sustainable livelihoods and healthy communities in Africa, Asia, Latin America and island nations around the world. Aveda’s Earth Month projects will also support regional partners working to preserve clean water locally.

To date, Aveda has raised $4.9 million for organizations protecting clean water and hopes to raise an additional $3 million (USD) for water-related issues in 2009.  Earth Month is an international effort by the Aveda group of companies during the month of April to raise awareness and funds around a common cause.

Globally Aveda will be hosting WALK FOR WATER walks in the following cities:

New York (NY)

Los Angeles (CA)

San Francisco (CA)

Orlando (FL)

Cleveland (OH)

Cincinnati (OH)

Indianapolis (IN)

Louisville (KY)

Detroit (MI)

Toronto (Canada)

London (UK)

Birmingham (UK)

Manchester (UK)

Leeds (UK)

Newcastle (UK)

Cardiff or Bristol (UK)

Glasgow or Edinburgh (UK)

Dublin (Ireland)

Munich (Germany)

Milan (Italy)

Amsterdam (Netherlands)

Antwerp (Belgium)

Sydney (AUS)

Melbourne (AUS)

Brisbane (AUS)

Perth (AUS)

Gillette Fusion Phenom and Fusion Power Phenom

Gillette has wheeled out its latest high performance machine, Fusion Phenom and racing legend Mark Skaife is the first one lining up on the grid to take it for a test drive.

In his first move since retiring as a professional race car driver for Holden, smooth shaven Skaifey is a natural ambassador.  An expert in handling powerful vehicles, he may no longer be driving V8’s but he still relies on sophisticated engineered machines, like Gillette Fusion Phenom, Gillette’s most comfortable shave to help make sure he looks and feels his best.

Gillette Fusion Phenom and Fusion Power Phenom combine the breakthrough technology of the Gillette Fusion shaving system, with a cool new design featuring metallic blue and silver satin chrome handles.

“My whole career has been based around high performance machines and innovative technology, but for me that extends beyond the race track and into my everyday life, said Mark.”

“Whether I am navigating the curves on the race track or the contours of my face, I only feel comfortable if I know the machine I am using is one of the top of the range models.  Gillette Fusion Phenom provides a close shave to help me feel phenomenal every day,” he added.
Just like the advanced mechanics used in V8 supercars, the innovative design used in Fusion Phenom has been rigorously tested and designed to provide you with Gillette’s most comfortable shave ever.

The man who led the extensive research and development of Gillette Fusion is Kevin Powell, Director of Gillette’s Technical Centre, whose previous experience includes work as a British Defence contractor developing missile guidance systems and engineering that was applied to jet engines for Rolls Royce.

Fusion and Fusion Power Phenom combine revolutionary blade technology on the front and back of a single shaving cartridge for a truly phenomenal shave.  Fusion Power Phenom is a power wet shaving system that delivers soothing micro-pulses to help reduce friction and increase razor glide versus Fusion Manual.

The Mechanics of Fusion Phenom:

Gillette Fusion Phenom and Gillette Fusion Power Phenom feature 5-blade Shaving Surface™ technology on the front of the shaving cartridge. The blades are spaced close together to reduce pressure for a more comfortable shave than Mach3.
Precision Trimmer blade – a single blade built into the back of the cartridge – allows men to easily trim sideburns, shave under the nose and shape facial hair. Gillette’s PowerGlide blade edge technology on Fusion Power Phenom delivers a smooth blade edge coating, which translates into incredible glide and comfort.

Fusion Power Phenom delivers soothing micropulses that help reduce friction and increase razor glide. When the power turns on, the razor moves so effortlessly the blades are barely detectable.
Fusion Power Phenom’s handle features an onboard microchip that helps optimize the razor’s performance.
The Flexible Comfort Guard follows the contours of the face to help the 5-Blade Shaving Surface comfortably shave close.
An Indicator Lubrastrip fades from blue/green to white, signalling when shave conditions are no longer optimal.

Fusion Phenom features a bold metallic blue handle with silver and copper accents. Fusion Power Phenom features a silver satin chrome handle with dark blue and white crush accents.  The bright orange on/off button is flush with the razor handle to help avoid accidental activation or deactivation, and the Duracell AAA battery is easy to insert and replace. Both razors have Elastomer surrounding the handles to provide a secure grip and enhance control.

Gillette Fusion Phenom and Gillette Fusion Power Phenom will be available at supermarkets, pharmacies and mass merchandise stores beginning in March 2009.

Gillette Fusion Phenom razor and one cartridge RRP $12.99
Gillette Fusion Power Phenom razor, one cartridge and one Duracell AAA battery RRP $16.99