EXPRESS YOUR WAY WITH APIVITA

EXPRESS YOUR WAY WITH APIVITA

Leading Greek beauty brand Apivita has something for everyone with their extensive range of Express sachets designed specifically for the face, hair and body. These fantastic natural products are affordable, effective and can be tailored to meet individual needs.
The complete range consists of 22 varieties of monodose sachets which include personal creams, masks and exfoliants. Each contains unique fruit and vegetable extracts, from the Mediterranean food diet, providing a nutritional option for the face, body and hair. Their travel friendly packaging makes this the perfect addition to your suitcase or beauty bag for those constantly on the run.
Each sachet varies in price, starting from $2.00 and ranging to $7.90. The affordable nature of this range makes this a very attractive purchase for those looking to reduce their cosmetic spend! Try Apivita express today – mix and match to create your own personal skin ‘diet’

Chic Parisian Umbrella - Bonus GWP from ModelCo

Pray for rain and flaunt your PARISIAN UMBRELLA, our gift to you this Winter exclusively from David Jones.

Inspired by Paris , the world’s fashion capital this chic black umbrella with pink feminine frill is the ultimate accessory.

Simply spend $48 or more on the ModelCo range to receive your free PARISIAN UMBRELLA from 23 May until 5 June at David Jones stores nationally.

The Body Shop Hot Brights Make-Up Collection

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Star Products:

Limited Edition Hot Brights Make-Up Collection
Hot Brights Blush 01 Pink Skyline $30.95
Hot Brights Blush 02 Bronze Horizon $30.95
Hot Brights Eye Colour 01 Violet Sunset $26.95
Hot Brights Eye Colour 02 Pearl Sky $26.95
Hot Brights Lip and Cheek Stain 01 Rose Sunrise $27.95
Hot Brights Lip and Cheek Stain 02 Coral Sand $27.95
Hot Brights Eye Liner 01 Purple Haze $19.95
Hot Brights Eye Liner 02 Sapphire Sea $19.95

The collection is available in-store from 13 July 2009
until 13 September or until sold out.

Estée Lauder Idealist Dual-Action Refinishing Treatment

Estée Lauder Introduces
Idealist Dual-Action Refinishing Treatment

A Gentle All-in-One Alternative to both Micro-Dermabrasion and a 30% Glycolic Acid Peel

Estée Lauder takes skin resurfacing to a totally new dimension of ideal with a new, revolutionary skin refinishing technology that penetrates deep within the skin’s surface layers to deliver our most dramatic skin resurfacing benefits ever. Introducing Idealist Dual-Action Refinishing Treatment, our most refined all-in-one skin-renewing treatment, which offers a gentle alternative to both micro-dermabrasion and a 30% glycolic acid peel, providing the same instant skin renewing benefits. This cushiony, warm formula is so fast-acting that the results are immediate. With just one application, this unique skin refinisher produces the extraordinary appearance of smooth, polished skin that looks virtually pore-free…real results that you can feel, see and have instantly.

Working as the ideal partner with Idealist Pore Minimizing Skin Refinisher, this intensive, multi-action treatment has innovative technology that provides instant results. It all begins with a unique thermal technology which releases a comforting, warming sensation that reaches deep within pores to help dissolve the build-up of sebum and impurities. Our advanced MicroSphere Refinishing System then gently polishes away skin’s dead outermost layer, while concentrated levels of Glucosamine and Salicylic Acid work at a deeper level in skin’s surface and along the shaft of pores to help normalize cellular turnover. Dull, rough, flaky skin and the appearance of large pores are virtually eliminated revealing a smoother, more radiant complexion – without the same harsh side effects that can occur with micro-dermabrasion and a 30% glycolic peel.

FEEL IT - Ultra Refined, Smooth Skin…

The exclusive MicroSphere Refinishing System goes to work on the outermost layer of the skin to create a luminescent, polished surface that is supple to the touch. This incredibly smoothing formula consists of five gentle refinishing spheres that have been hand-picked for their various shapes, sizes, firmness, and hydration properties. These beads have rounded edges, so they roll gently across skin, shedding skin’s rough, dry flakes. These highly-effective ingredients have been custom-blended to maximize experience and performance, and are designed to produce an instant effect similar to the aluminum oxide crystals of a micro-dermabrasion procedure, but significantly more gentle:

•    Soft Sweep Spheres: The largest and softest spheres immediately remove dry, dulling surface flakes to help reveal a new radiance.
•    Bamboo Spheres: Known for their strengthening properties, these medium-size spheres come from the sap of a bamboo tree, which gives them the power to physically refine, detoxify and minimize the appearance of pores.
•    Jade Spheres: Small and firm, these micronized jade spheres allow for deeper, more intense polishing and skin buffing.
•    Hydra Replenishing Spheres: These moisture-packed beads release a wave of skin-soothing hydration upon contact.
•    Skin Conditioning Spheres:  These small spheres polish and then release skin-softening ingredients to keep skin comfortable and smooth.

SEE IT - Poreless, Radiant Skin in an Instant…

While the Microspheres gently refinish the skin’s outer layer, concentrated levels of Glucosamine and Salicylic Acid work at a deeper level in skin’s surface and along the shaft of the pores - similar to the performance of Glycolic Acid in a 30% glycolic peel, minus the same harsh effects.  This extremely gentle, yet powerful refinishing treatment instantly smoothes rough, dry patches while activating surface enzymes to help skin continuously renew itself. Skin feels smoother, and looks radiant and clear.

In addition, Idealist Dual-Action Refinishing Treatment features a unique thermal technology — a gentle, comforting, warming sensation that is activated the moment the formula touches your damp skin.  This advanced thermal technology works fast to gently open skin’s pores, allowing the Glucosamine and Salicylic Acid to penetrate more easily for maximum skin resurfacing benefits.  Pores are immediately purified and clarified, and thereby shrink in appearance.

HAVE IT - Unsurpassed Performance Without the Irritation…

Idealist Dual-Action Refinishing Treatment offers the same immediate, renewing benefits of a micro-dermabrasion and a 30% glycolic acid peel in one single use, without the irritation that typically accompanies these procedures. After one single use, skin feels incredibly smooth to the touch and more radiant than ever. Pores are clarified, and look significantly smaller in appearance.

Boosted with a potent Barrier Repair Complex that includes Sunflower Seed Cake, Barley Extract, Cucumber Fruit Extract, as well as Non-irritation Technology including Licorice Extract, this formula helps keep skin comfortable and soothed for unsurpassed resurfacing benefits without the same harsh side effects.

Directions for Use: Cleanse skin. Apply a thin layer to a damp face avoiding the eye area. Massage on with a gentle touch using circular motions. Avoid prolonged massaging in any one area. Leave on for 5 minutes. Rinse thoroughly. Use once a week or as needed. Follow with Idealist Pore Minimizing Skin Refinisher.

This formula is for all skin types. It is oil-free, non-acnegenic, dermatologist and ophthalmologist-tested.

Idealist Dual-Action Refinishing Treatment will be on Estée Lauder counters on June 7, 2009.

Suggested Retail Price: $98.00        75ml

Stockist Number: 1800 061 326, www.esteelauder.com.au

Estée Lauder Bronze Goddess Color Collection

Estée Lauder Bronze Goddess Color Collection

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Star Product:

The Bronze Goddess Color Collection         Suggested Retail Prices:
Bronze Goddess Luminous Liquid Bronzer            $63.00
Bronze Goddess Soft Matte Bronzer                      $65.00
Bronze Goddess Soft Shimmer Bronzer                 $65.00
Bronze Goddess Soft Duo Bronzer                         $65.00
Pure Color Gloss Stick in Orange Poppy and Pop Pink$40.00 each
Limited Edition Items:
NEW Bronze Goddess SunBlush Illuminator            $72.00
NEW Bronze Goddess Sand & Sea EyeShadow Palette $78.00
NEW Duo Tone Eye Pencil                                       $38.00
Pure Color Lipstick in NEW Golden Goddess           $44.00
High Gloss in NEW Golden Goddess, Coral Goddess
and Rose Goddess                                                   $36.00 each
Pure Color Nail Lacquer in NEW Golden Goddess    $36.00
Stockist Number: 1800 061 326, www.esteelauder.com.au
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REVLON Signs JESSICA BIEL As New Brand Ambassador

REVLON SIGNS ACTRESS JESSICA BIEL AS NEW BRAND AMBASSADOR

NEW YORK, May 1, 2009 – Revlon, Inc. (NYSE: REV) today announced that actress Jessica Biel has been signed to be a new Global Brand Ambassador for Revlon.

Ms Biel joins Revlon’s star-studded lineup of accomplished, modern and glamorous women including Academy Award winning actresses Halle Berry and Jennifer Connelly, actresses Jessica Alba and Beau Garrett and supermodel and entrepreneur Elle Macpherson.

Commenting on today’s announcement, Revlon President and Chief Executive Officer, Alan T. Ennis, said “Jessica Biel is a beautiful woman and an accomplished actress.  Her modern and youthful spirit play to the essence of the Revlon brand. We are very excited to make Jessica part of the Revlon family.”

In addition to being featured in upcoming global advertising campaigns, Biel will be involved with various company-sponsored philanthropic activities and fundraising events for charity.  Through the EIF Revlon Run Walk and other efforts, Revlon has raised $65 million for research, counseling and outreach programs to support women’s health and participating breast cancer programs. Jessica Biel will be joining Revlon Brand Ambassadors Jennifer Connelly and Jessica Alba at this year’s EIF Revlon Run Walk in New York taking place on May 2nd.

“Revlon represents today’s modern woman,” said Jessica Biel.  “I am honored to be associated with this strong global brand and to be part of a company that has done so much for women around the world.”

About Jessica Biel
Jessica made her acting debut in 1996 on the highly rated television series, 7th Heaven.  As the breakout star from that series, she has quickly become one of Hollywood’s most sought-after actresses of her generation.  Jessica received much critical acclaim for her work on The Illusionist opposite Oscar nominated actors Edward Norton and Paul Giamatti.  Biel will next be seen in the romantic dramedy, Easy Virtue opposite Collin Firth and Kristin Scott Thomas followed by a quirky and comedic turn in the political satire Nailed, directed by David O. Russell and starring opposite Jake Gyllenhaal.  Biel is also known for her comedy starring in big box office hits such as I Now Pronounce You Chuck and Larry, alongside Adam Sandler, as well as the action film Blade:Trinity.

Bloom Limited Edition Shades of Grey

Limited Edition Shades of Grey
Dark decadence has never looked so good with the new greys in colour town.
Indulge in a touch of gothic glamour with Bloom’s new limited edition shades of
grey. Add a moody hue to your winter style and paint your finger nails with
“Agyness” for a splash of matte industrial concrete grey or shimmer up with
“Alexa” for a gun metal edge.

Launching from June 1 exclusively through the Bloom Flagship store and
online at www.bloomcosmetics.com/nailpolish. Limited time only!

Agyness
Industrial Grey

Alexa
Gun Metal Grey

RRP $19.95 each or two for $29.95 at the Bloom Flagship Store and online

Bloom Beauty Tip:
To achieve the ultimate in long wearing, high shine, maximum impact colour, follow these
three easy steps;
1. Apply Bloom’s Base Coat
2. Follow with two layers of Bloom colour
3. Finish with Bloom’s Top Coat. Beautiful professional nails in one, two, three!

Available for a limited time only from June 1 exclusively at the Bloom Flagship Store,
574a Chapel Street, South Yarra, VIC and online at bloomcosmetics.com/nailpolish.

Melbourne International Beauty Expo 2009

The Melbourne International Beauty Expo proves that new innovations are even more important than ever

It was a case of all things new at this year’s Melbourne International Beauty Expo where a keen crowd of visitors could be seen buzzing around the floor intently watching demonstrations and trialling new products on offer at each stand.
Anti-aging solutions, mineral cosmetics, revolutionary new light treatments, in-salon teeth whitening and organic treatments were just a few products included in the line up of over 120 exhibitors showcasing some of the latest innovations in the beauty industry today.
“What a fast paced and very busy couple of days! It was great to see so many people milling around the expo floor in Melbourne this weekend. The seminar rooms were buzzing, the workshops were sold out and Rae Morris drew the biggest crowd I have seen around the stage. And with so many participants in the newly re-introduced Nail Awards, we’re happy to be able to offer a platform for artists to showcase their talent.” Lauren Ebbeck, Exhibition Director.

Clive Smith, Managing Director (Australia) of Payot Paris says “The Melbourne International Beauty Expo is an important part of our marketing strategy as it enables us to catch up with our VIP customers and to preview our new product ranges. This year was no exception”.

And it wasn’t! Savvy beauty industry professionals flocked to the beauty expo floor, proving that it’s more important than ever to keep abreast of new products, trends, and techniques that will keep them one step ahead of their competition.

2009 saw the return of the Nail Awards for the first time in three years to the Melbourne Beauty Expo.Thirty three talented nail artists competed for the prestigious award titles. Hosted by Viv Symmonds, three time nail award champion, contestants battled it out in separate categories of Flat Nail Art, Novice French Twist, French Twist and Sculptured Nails.

One of the biggest highlights of the weekend was the special guest demonstration by celebrity makeup artist Rae Morris. Over three hundred visitors gathered around the main stage to watch as Rae entertained the crowd with celebrity stories and shared details of her expert tips and tricks that have made her such a success in the trade.

The fantasy makeup competition featuring this year’s theme ‘Broadway Musical’ showcased an all impressive line up of budding industry talent. The winner, Elisa Lago recreated her interpretation of the theatre production makeup for Cats, along side runners up with their interpretations of The Little Mermaid, and Chicago.
The Bridal category also won hearts with eleven contestants competing for the winning title which was taken out by Melissa Vonstanke.
Proving extremely popular was the new educational format.
A total of six seminars were held over the two days at no charge to registered visitors. It was a full house when Paul Carbis presented a seminar on ‘How good business ethics can earn you money’. He was followed by Michelle Cullen who presented a seminar on ‘The latest health and hygiene regulations’. One salon owner enthused “the seminar was great! Very informative, and hygiene is so important – a duty of care really”. Rounding out the seminar program were sessions on ‘The impact of communication on customer service’, ‘Traineeships and apprentices in Victoria’ and ‘Tips on Marketing 101’.
To complement the educational seminar schedule were five hands-on workshops held by the Elly Lukas College which sold out on both days.
Participants were privy to learning the secrets and benefits of the new Hot Stone Facial Massage and Indian Head Massage. “The workshop was very well presented. Far better than I anticipated (the) instructor was brilliant, she made it very easy to absorb all the information. The workshop is great value for money and I would definitely attend next year” quotes one workshop participant.
Rob Cawthorne, CEO of the Carbon Reduction institute presented The Low Carbon Spa and Beauty to a VIP crowd. “Once engaged, members of the Spa and Beauty Initiative will find that the costs (of undertaking the initiative) are relatively small and are outweighed by the benefits from raising their profile and capturing climate conscious consumers” says Rob Cawthorne.

Look out for details of the Sydney International Spa & Beauty Expo scheduled for the 8th and 9th of August 2009. Registration for the 2009 Sydney International Spa & Beauty Expo opens 19 May 2009
Sydney International Spa & Beauty Expo
Event Details:
Venue:         Sydney Exhibition & Convention Centre
Date:         8th– 9th August 2009
Time:         9am – 6pm daily

Registration website: www.internationalbeautyexpo.com.au

ELES Winter Makeup Trends

Winter skin dazzles with the power of ELES

SCREEN SIREN

This winter sees a return to old school glamour with a contemporary twist, think Greta Garbo in The Temptress and Vivien Leigh in Gone with the Wind.

Channel your inner movie star with this sophisticated and modern look perfect for those wanting to experiment with colour yet achieve a fashionable classy look.

To get the look with ELES

Face: Apply Retexturizing Face Primer to the face and neck to create the smoothest possible base for foundation, follow with Liquid Powder Mineral foundation in Natural Beige. Liquid powder mineral foundation is ‘buildable’ which means that you can layer your base on problematic areas to achieve a flawless complexion.

Cheeks: Define and highlight your cheek bones by using Mineral Blush in Dessert followed by a dusting of Mineral Sheer Radiance in Porcelain Pink.

Eyes: Begin by applying a wash of Mineral Eye Shadow in Yellow Diamond across the entire lid including the inner corner of the eye.  On the outer third of the eye lid apply Mineral Eye Shadow in Moonstone blending so the intensity of colour decreases towards the nose. Finish with Mineral Eye Shadow in Citrine under the brow, softly blending down and across the entire lid to merge the 3 colours. Next define your eyes by lining them with Automatic Eye Liner in Bark. Soften the lower line with a cotton tip until you get the desired result. Finally apply 2 coats of Sensitive Mascara in Black Brown. Comb and fill your brows with Brow Blender pencil in Dark Taupe.

Lips: Balance the intensity of the eyes by completing the look with Super Gloss in Clear.

Nails: A classic French Manicure using French White and French Nude from the ELES Colour of Minerals nail range.

Don’t let your complexion become dull and lifeless. All products in the ELES range are packed full of essential ingredients to nourish and revitalize tired winter skin

ELES™ Mineral Makeup is available online at www.elescosmetics.com.au and in selected beauty salons and day spas nationally.

MAC Style Warrior Colour Collection

EMERGING FROM EVERY CORNER OF THE
GLAMOROUS GLOBE, A NEW STYLE WARRIOR.
Made to celebrate the cross-cultural sophistication of the modern
Amazon Princess, African Queen, Crouching Tigress…

AVAILABLE
15TH JUNE 2009 AT ALL M·A·C LOCATIONS,
1800.061.326 AND WWW.MACCOSMETICS.COM.AU

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