INIKA LAUNCHES “PURELY BRONZED”

INIKA LAUNCHES “PURELY BRONZED”

Introducing the world’s first Certified Organic body bronzing mousse Inika, Australia’s most lamorous all-natural mineral makeup brand, has found a natural way for you to get your summer glow, with the launch of Purely BronzedTM, the world’s first Certified Organic tinted bronzing mousse.

Packed full of Certified Organic ingredients that are known to nourish your skin to silky smooth perfection, Purely BronzedTM is a luscious whipped tinted body bronzing mousse that achieves a gorgeous all over summer radiance, naturally.

We all know how bad sun baking can be for your skin, but few people think about the chemical cocktail present in most self tanning products. As women the world over start to question the ingredients they’re putting onto and into their skin, the eco-glam divas at Inika have been toiling
away to extend their sensational all-natural mineral make-up range with a 100 percent chemical-free body bronzing product that will keep Aussie girls in the summer glow they’re accustomed to, without any of the nasties.

Suitable for all skin types, even the most sensitive, Purely BronzedTM is created from a luscious and hydrating organic formula containing Certified Organic ingredients like aloe vera, macadamia oil, shea butter, coconut oil and vitamin E – ingredients chosen for their ultra nourishing and
moisturising capabilities. Leaving your bronzed body feeling silky smooth and soft to the touch, Purely BronzedTM is also divinely scented, using a blend of Certified Organic essential oils including orange, mandarin, tangerine and lavender, keeping you uplifted all day.

With easy application in only a few minutes, simply apply the mousse to your skin for a gorgeous all over bronze radiance that lasts all day. No skin preparation, no gloves, staining, orange streaks or stickiness!

With Purely BronzedTM, you can also control the depth of your bronzed look by allowing the first
layer to dry and then applying additional layers. Once dry, your tanned look will be transfer and
water resistant until you’re ready to wash it off with soap and water.

“Since we launched our range of 100 percent pure and natural mineral cosmetics in 2006, our
customers have come to realise that they don’t have to compromise on colour or performance just
because they want to use a completely natural product,” said Inika co-founder and CEO Miranda
Bond. “Consumers know they can have the best of both worlds with Inika – premium quality
cosmetic products that deliver on their promises, with zero toxins for their skin or the environment.

“With summer around the corner, we are thrilled to launch our first body product, Purely BronzedTM.
The fact that it’s the world’s first Certified Organic body bronzing mousse is the icing on the cake!

We know that women all over the world will be as excited as we are to use a completely natural
and organic bronzer this season!” she said.

Like all Inika’s naturally gorgeous products, Purely BronzedTM is guaranteed to be free from harsh
chemicals, GM ingredients, talc, bismuth oxychloride, parabens, preservatives, phthalates and
fragrances and is also 100 percent Certified Vegan, Halal and Cruelty Free.

How to achieve the perfect ‘Purely Bronzed’ look:
Starting with a small dollop, blend mousse well in small sections over exposed skin such as arms, legs, shoulders and décolletage for a lovely bronze glow. As this is a tinted body product, allow to dry before dressing. If using while already dressed, simply take care not to get the mousse on your clothing. For more intense colour, apply additional layers, allowing each layer to dry before application of the next. Then just wash your hands and you’re ready to go looking glowing and radiant. EASY!

Purely Bronzed will be available for a limited time only from September 1st to December 31st,
2009 for the recommended retail price of $39.95.
For stockist enquiries, please call 1300-1-INIKA or to view the entire range visit www.inikacosmetics.com.