Aveda Affinity Black Tote-Bag

August 10, 2009 by  
Filed under Aveda, Beauty Event News

Aveda Affinity black tote-bag

aveda-bag-smAveda provides a better solution to the paper versus plastic bag dilemma – choose neither, choose to re-use! Aveda’s new Affinity Tote-bag is larger and more durable than its predecessor and made from a lightweight material consisting of 80% recycled cotton and 20% recycled PET to help reduce the number of disposable bags entering waste.

Five hundred billion to one trillion plastic bags are consumed worldwide each year and billions end up as litter. According to the Blue Ocean Society for Marine Conservation, more than a million birds and 100,000 marine mammals and sea turtles die every year from eating or getting entangled in plastic. There are 46,000 pieces of plastic litter floating in every square mile of ocean, according to the United Nations Environment Program.

In the Northern Pacific Gyre, a great vortex of ocean currents, there’s now a swirling mass of plastic trash about 1,000 miles off the coast of California, which spans an area that’s twice the size of Texas, including fragments of plastic bags.

In order to further support Aveda’s bag-less strategy, the new Aveda Affinity black tote-bag has been created to encourage people to use a re-usable bag rather than plastic or paper shopping bags for purchases – which will collectively reduce the number of paper and plastic bags entering the waste stream.

Aveda is available in salons, spas and stores. Please visit call 1300 300 054 for locations or for more information visit www.aveda.com.

RECCOMMENDED RETAIL $9.95

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Zoya Twist – Spring ’09 Collection

August 8, 2009 by  
Filed under Beauty Product News, Featured, Zoya

Hot New Nail Trend The Smoky Nail!

clip_image004Forget the smoky eye ….. This season, its all about the smoky nail!  From the runway to the red carpet, the hottest nail hue of the season has been officially crowned and its GREY – from gunmetal to dove, slate to charcoal, light to dark – gorgeous, glamorous grey is what you simply must have in your polish arsenal this spring through summer!

When stunning actress Kate Winslet donned chic grey nails at this years Golden Globes, her award-winning digits seemed to scoop as many headlines as her acting awards.  Nail trend-setters Gwyneth Paltrow and Megan Fox have been getting their own grey on with an edgy, graphite shade for a bolder and very rock n roll look that is as equally on trend.

ZOYA has also helped drive this hot new nail trend with Harley, the breakout star from their limited edition spring 09 collection Twist (available August 15, 2009).  This divine dove grey shade with ribbons of shimmer is crisp, clean and chic and is the perfect hue to ease you gently into this new season look while complementing springs soft, watercolour tones and feminine fabrics.

If the bolder the better is more your fashion mantra, then dip your fingers or toes into one of ZOYAs star performers, Freja a sexy and smouldering metallic gunmetal grey. A word of caution though – this shade encourages naughty behaviour!
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Whether your look is fresh and clean or sexy and vampy, get busy with that nail brush and get your own grey going with ZOYA.  To keep the look on trend, these grey hues are best worn on rounded square nails that extend just past the finger,

ZOYA Professional Nail Lacquers are not only long-wearing and chip-resistant but are also eco-friendly and free from harmful industrial chemicals like toluene, formaldehyde and dibutyl phthalate (DBP) known to cause cancer and birth defects.

You can find ZOYA Professional Nail Lacquer (RRP$17.00 each) in fine salons and spas nationally and online at www.zoya.com.au.

For Stockist and Consumer Hot Line enquiries, please phone 1300 855 644.

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Sean John’s “Unforgivable” Eau Fraiche Fragrance

August 6, 2009 by  
Filed under Beauty Product News, Featured, Sean John

UNFORGIVABLE EAU FRAICHE The Collection

Unforgivable Eau Fraiche and Unforgivable Woman Eau Fraiche
From Hollywood to the Hamptons, Unforgivable Eau Fraiche takes the raw, unapologetic and passionate approach of the original fragrances to a summer party setting. Light, refreshing and sparkling with a hint of decadence, these light fragrances reflect clean and ceremonial parties of summer.

eau-fraiche-mensmUnforgivable Eau Fraiche
Cool Accord (Top Notes)
Clean, wet citrus blend of Sicilian Lemon, Italian Bergamot, Moroccan Tangerine, Grapefruit, Juniper and a Sparkling Champagne Accord
Fabulous Accord (The Heart)
Crisp and masculine Mediterranean Air Accord, Tuscan Basil, Florentine Iris, Clary Sage and Lavender
Sexy Accord (The Drydown)
Cashmere Accord, Cool Sea Moss, Australian Sandalwood, Amber and Tonka Bean

UNFORGIVABLE EAU FRAICHE Eau de Toilette 125ml RRP $95

Unforgivable Woman Eau Fraiche
THE INNOCENCE (Top Notes)
Cool citrus and floral inspired by the sun-drenched Seychelles Islands create luxurious layers of scent through a delicate fusion of the rarest ingredients. eau-fraiche-womansmSophistication is achieved through the soft juxtapositions of Bergamot, Orange, Neroli, Cassis, Grapefruit, Apple, Cucumber, Piña Colada and Orange Flower.
THE TEMPTATION (The Heart)
The ultimate aphrodisiac. As characteristic of the scent as it is the state of mind of the woman. Sensuality and femininity are expressed through our own blend of Jasmine, Violet, Muguet, Freesia and Cyclamen creating fresh notes that caress the skin and intoxicate the senses.
THE HEAT (The Dry down)
Creamy and warm, the essence of spice and opulent textures are experienced with the ultra-rich mingling of Amber, Seychelles Coco de Mer, Vanilla Tears and Tonka Beans. Woodnotes of Cedarwood, Sandalwood and Oakmoss combine with the visceral seduction of Patchouli, Vetiver and Iris.

UNFORGIVABLE WOMAN EAU FRAICHE Scent Spray 125ml RRP $105

Sean John’s “Unforgivable” Eau Fraiche fragrance is limited edition and is available nationally from Myer department stores and Perfume Connection from 7 September 2009.

Stockists: 1800 061 326
2-bottles

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Cuddly Ultra Fabric Softener

August 5, 2009 by  
Filed under Beauty Product News, Cuddly

cuddlysmFOR AUSSIE MEN WHO HATE IRONING, IT’S TIME TO GET CUDDLY!

C’mon guys let’s face it, when it comes to doing chores, we’re more concerned with washing the car than doing the laundry. And when it comes to ironing our business shirts, just the thought makes our faces wrinkle up just like our clothes. That’s where Cuddly Ultra Fabric Conditioner steps in as your secret weapon in the laundry, even your mum will be impressed!

Cuddly Ultra Fabric Conditioner’s protective ingredients smooth and condition fibres, helping to reduce creasing and to make ironing easier.

For Aussie blokes out there who are yet to comprehend the benefits of Cuddly Ultra Fabric Conditioner, let me put it to you like this; we all know that if you want to protect your car, it’s not good enough to hose it down with just car wash and water. In order to keep your car in top condition, you will need to wash, dry and wax. Clothes, like cars, also need protecting and conditioning on top of using detergent, to help your clothes look and feel new for longer.

Not only will Cuddly Ultra protect and increase the life of your clothes, it will also make them smell awesome and feel soft and smooth – the girls will be cuddling up to you in no time!
So if you want to spend less time ironing and more time watching the footy, washing your car or impressing the ladies, just add half a cap full of Cuddly Ultra to your washing machine’s fabric softener dispensing unit.
Priced at just $5.48 RRP

Cuddly Ultra Fabric Softener (500mL) is available at your nearest supermarket store now.
For further information, visit www.cuddly.com.au

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INIKA LAUNCHES “PURELY BRONZED”

August 5, 2009 by  
Filed under Beauty Product News, Inika

inika-modelINIKA LAUNCHES “PURELY BRONZED”

Introducing the world’s first Certified Organic body bronzing mousse Inika, Australia’s most lamorous all-natural mineral makeup brand, has found a natural way for you to get your summer glow, with the launch of Purely BronzedTM, the world’s first Certified Organic tinted bronzing mousse.

Packed full of Certified Organic ingredients that are known to nourish your skin to silky smooth perfection, Purely BronzedTM is a luscious whipped tinted body bronzing mousse that achieves a gorgeous all over summer radiance, naturally.

We all know how bad sun baking can be for your skin, but few people think about the chemical cocktail present in most self tanning products. As women the world over start to question the ingredients they’re putting onto and into their skin, the eco-glam divas at Inika have been toiling
away to extend their sensational all-natural mineral make-up range with a 100 percent chemical-free body bronzing product that will keep Aussie girls in the summer glow they’re accustomed to, without any of the nasties.

bronzing-moussesmSuitable for all skin types, even the most sensitive, Purely BronzedTM is created from a luscious and hydrating organic formula containing Certified Organic ingredients like aloe vera, macadamia oil, shea butter, coconut oil and vitamin E – ingredients chosen for their ultra nourishing and
moisturising capabilities. Leaving your bronzed body feeling silky smooth and soft to the touch, Purely BronzedTM is also divinely scented, using a blend of Certified Organic essential oils including orange, mandarin, tangerine and lavender, keeping you uplifted all day.

With easy application in only a few minutes, simply apply the mousse to your skin for a gorgeous all over bronze radiance that lasts all day. No skin preparation, no gloves, staining, orange streaks or stickiness!

With Purely BronzedTM, you can also control the depth of your bronzed look by allowing the first
layer to dry and then applying additional layers. Once dry, your tanned look will be transfer and
water resistant until you’re ready to wash it off with soap and water.

“Since we launched our range of 100 percent pure and natural mineral cosmetics in 2006, our
customers have come to realise that they don’t have to compromise on colour or performance just
because they want to use a completely natural product,” said Inika co-founder and CEO Miranda
Bond. “Consumers know they can have the best of both worlds with Inika – premium quality
cosmetic products that deliver on their promises, with zero toxins for their skin or the environment.

“With summer around the corner, we are thrilled to launch our first body product, Purely BronzedTM.
The fact that it’s the world’s first Certified Organic body bronzing mousse is the icing on the cake!

We know that women all over the world will be as excited as we are to use a completely natural
and organic bronzer this season!” she said.

Like all Inika’s naturally gorgeous products, Purely BronzedTM is guaranteed to be free from harsh
chemicals, GM ingredients, talc, bismuth oxychloride, parabens, preservatives, phthalates and
fragrances and is also 100 percent Certified Vegan, Halal and Cruelty Free.

How to achieve the perfect ‘Purely Bronzed’ look:
Starting with a small dollop, blend mousse well in small sections over exposed skin such as arms, legs, shoulders and décolletage for a lovely bronze glow. As this is a tinted body product, allow to dry before dressing. If using while already dressed, simply take care not to get the mousse on your clothing. For more intense colour, apply additional layers, allowing each layer to dry before application of the next. Then just wash your hands and you’re ready to go looking glowing and radiant. EASY!

Purely Bronzed will be available for a limited time only from September 1st to December 31st,
2009 for the recommended retail price of $39.95.

For stockist enquiries, please call 1300-1-INIKA or to view the entire range visit www.inikacosmetics.com.

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BRAUN SERIES 3

August 5, 2009 by  
Filed under Beauty Product News, Braun

BEAT THE MONDAY MORNING BLUES
WITH BRAUN SERIES 3

series-3-smMonday mornings are miserable enough without the painstaking task of hacking off weekend stubble- meaning a painful start to the week.  The Braun Series 3 Mondayitis poll* reveals that almost 70 percent of Australian men regularly begin their working week suffering with Monday blues and a face full of stubble only aggravates the situation.

Commonly known as “Mondayitis,” these blues can be described as the sinking feeling that begins late on Sunday night when the realisation kicks in that the weekend is over.  The research reveals that almost 60 percent of men aged 18-34 believe the Monday morning shave signals the end to their weekend and 25 percent admit it directly resulted in them feeling blue at the start of the working week.

Now Braun has the solution with its new Series 3 shaver, designed to eliminate two day old growth easily, shaving off both short stubble and longer whiskers without any unpleasant pulling and tugging.  It’s the perfect antidote for Mondayitis, providing a smooth transition into Monday’s with minimum skin irritation making the morning shave more bearable.

According to the research, almost 74 percent of men take a more relaxed approach to grooming over the weekend and shave only once or not at all.  But problems can start on Monday when trying to reinstate their weekday look with over half admitting to going to work on a Monday without shaving.   This may be down to over a third saying it takes them longer to shave on Monday than the rest of the working week with reasons being put down to tiredness (21%), having more growth to shave off (39%) or it being uncomfortable/ painful because of the longer hairs (18%).

The Braun Series 3 shavers feature a three-stage cutting system and comes with three fully adaptive cutting elements.  The independently floating shaver elements include a unique combination of two twin foils combined with a middle trimmer.  This ensures the skin stays smooth and comfortable as each hair is dealt with individually, so you can start the week with confidence knowing you look your best.

The new Braun Series 3 shavers come in six different models to meet your individual needs; 300, 320, 330, 340, 370 and the 390cc.  The top model of the Series 3 range, 390cc, is equipped with a precision lock switch which lowers and fixes to the front foil and the central long hair trimmer for a perfectly tailored shaving experience.  Every Braun Series 3 shaver is suitable for washing under the tap, making them reassuringly safe and clean.  The 340 model even comes without a cord making it safe to use in the shower, which is ideal for the Monday morning rush when it can be an effort to simply get out the door on time.  The LED displays on each model also make it easy to see at a glance when the shaver is charged, removing another complication from that hectic Monday morning.

For any man that cares about appearances, the Braun Series 3 shavers should suit your style as well as your skin.  With shavers in the range in either water blue or thunder grey colourways depending on the model, with a slim, ergonomic handle, these shavers won’t need to be hidden in the bathroom cabinet. Wherever your travels take you the Braun Series 3 is perfect to pack: each shaver comes with either soft pouch for carrying, or protection cap for foils, meaning it can slip safely and unobtrusively into your overnight bag, giving you a smooth and painless start to your day, wherever you are.

Make sure the end of the weekend and the transition back into ‘work mode’ is as smooth as possible with Braun Series 3, providing a smooth start to every man’s week.

The Braun Series 3 shaver is available in leading electrical outlets and major department stores from July 20, 2009

Braun Series 3 390cc    $289
Braun Series 3 370        $229
Braun Series 3 340        $199
Braun Series 3 330        $179
Braun Series 3 320        $189
Braun Series 3 300        $139

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Evodia Violet Mini Hand Cream with Pro Vitamins B5 & E

August 5, 2009 by  
Filed under Beauty Product News, Evodia

violet_minihandcream_rgb_lrEvodia Violet Mini Hand Cream with Pro Vitamins B5 & E

Due to the popularity of its Violet Hand & Nail Treatment Cream, Evodia Australia has just released a handy travel sized version.

Thanks to the addition of Pro Vitamins B5 & E and the nourishing ingredients of Avocado & Jojoba Oils, this luxurious hand cream will renew your hands and leave them velvety smooth.

RRP $9.95, pack size: 50ml

Evodia products are available at Myer, David Jones, Pharmacy and Giftware stores or via  www.evodia.com.au. For stockists phone 1300 551 692.

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VS SASSOON METRO™ STRAIGHTENER

August 5, 2009 by  
Filed under Beauty Product News, VS Sassoon

VS FOR MEN LAUNCHES THE METRO™ STRAIGHTENER,
THE FIRST MEN’S STRAIGHTENER IN AUSTRALIA

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VS for Men is launching the first ever straightener especially designed for short hair styling, the Metro™ Straightener. This clever hair tool is designed to let you get a handle on replicating those current straight and defined styles with sweeping fringes that are so popular right now. Think Owen Wilson’s classic look or normally swept-back DiCaprio’s new look, and you get the picture.

“Every guy with his finger on the pulse knows that the hot look right now is straight hair,” comments Marc Mendicino, Australian Men’s Hairdresser of the Year 2009 (Australian Hair and Fashion Awards) and é Salon Education Director. “The new VS for Men Metro Straightener is the perfect tool to achieve that short textured look or that slightly longer, swept-fringe look that’s so of the moment. The slim plates allow you to get right to the roots, while the high heat of up to 210′C means you can straighten in just one pass. Plus they are ready to use in 30 seconds so there’s no waiting around! Perfect for that modern man who has a busy schedule but still wants to look his best.”

The Metro™ Straightener is equipped with a range of features usually only found in professional styling tools including ceramic titanium technology, ultra slim compact plates for precision styling, a high heat temperature option for quick and long-lasting results, instant heat-up and dual voltage for worldwide use. It also comes with a heat resistant storage pouch.

Styling tip from VS Sassoon for Men: To add texture to straightened hair, add a small amount of product such as Schwarzkopf’s Taft Full On Structuring Wax. It structures hair like wax and holds like gel without hardening or becoming greasy looking.

Model VSCS56MPA. RRP: $22.95. www.vssassoon.com.au or stockist number: 1800 650 263.

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VS SASSOON I-TRIM™ STUBBLE FACIAL TRIMMER

August 4, 2009 by  
Filed under Beauty Product News, VS Sassoon

VS FOR MEN LAUNCHES THE I-TRIM™ STUBBLE FACIAL TRIMMER FOR THE ON-TREND MAN IN YOUR LIFE WHO WANTS TOTAL CONTROL OVER THE WAY HE LOOKS!

i-trimThere has never been more pressure on men to look good. Pioneers such as David Beckham once took risks and swam against a tide of male (fashion!) mediocrity but today even he is lost in the mix as grooming goes global and urban style takes centre stage which is why VS for Men is launching the i-trim™ stubble Facial Trimmer. Part of the ‘Metro’ range from Sassoon that puts glamour into grooming, it’s set to revolutionize the designer stubble look that’s so very, very hot right now.
A consistent theme on catwalks from NYC to Milan, ‘stubble chic’ is being interpreted in a myriad ways from rugged to romantic and even refined. The key to achieving these many different looks is undoubtedly ‘control’ over the grooming process. The new VS for Men innovative i-trim™ stubble Facial Trimmer is especially designed to give that ‘control’ so that he can now maintain a short, shadow stubble effect, a longer designer stubble look or an even stronger rugged look with effortless ease. The I-trim™ can also be used to trim that unwanted body hair you’re not so fond of!

So how does it work? Its’ state of the art technology completely eliminates uneven or patchy results. Instead it delivers an unbeatable combination of style and precision thanks to its high performance, professional DC motor and motorised all-in-one comb guide that allows for precise trimming of all facial hair styles and lengths. It features 30 precision cutting length settings with one touch control from 0.5mm to 15mm, allowing you to move the comb guide up or down in exact 0.5mm steps. The i-trim™ stubble Facial Trimmer is also equipped with an interchangeable foil shaver attachment. This delivers a clean sharp edge to your stubble, especially around the neck and sideburns. The i-trim™ stubble features a rechargeable, cord/cordless design with an advanced charging system – 90 minutes full charge provides 30 minutes run time while a five minute quick charge function provides a three minute run time. Handy!

The VS for Men I-trim™ stubble Facial Trimmer is also set to be the hot gift for Dad this Father’s Day and indeed for a limited time  – 1st August, 2009 to 6th September, 2009 – during the Father’s Day retailing period, purchases from selected leading retailers come with a GWP – a VS Sassoon For Men men’s satchel with MP3 player pocket. This bonus shoulder bag will offer a main pocket to hold laptop and accessories, an insert pocket to hold his MP3 player or mobile phone, a magnetic press lock to close and secure the bag and a re-sizable strap which allows him to change the height of the bag.

Model VS7855A. RRP: $102. 95. www.vssassoon.com.au or stockist number: 1800 650 263.

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VS NEW METRO™ TURBO-PRO CLIPPER & GROOMING KIT

August 4, 2009 by  
Filed under Beauty Product News, VS Sassoon

VS FOR MEN LAUNCHES THE NEW METRO™ TURBO-PRO CLIPPER & GROOMING KIT FOR THE CONTEMPORAY MAN IN YOUR LIFE WHO WANTS A TOTALLY CONTEMPORAY LOOK

turbo-pro-upStrong, precise hair styling for men is undoubtedly the look du jour. Think Ashton Kutcher, Mathew McConaghey and Brad Pitt who are back in the sartorial saddle after a walk on the grunge side (so to speak!). In response to this trend, VS For Men is launching the Metro™ Turbo-Pro DC Motor Hair Clipper & Grooming Kit. Part of a line of grooming tools especially developed for the on trend male, this innovative hair clipper achieves a range of cuts and popular styles with ease.

The ‘ease’ comes from its unique Smart Adjusting System™, which achieves precision results, regardless of the cutting angle. This innovative system allows for cutting as high as 75˚C to as low as 35˚C, so as he cuts and moves through the hair towards the back of the head, the cutting length is always even.  Yes it’s a bit like magic! It’s possible because of a new and very clever design, which precisely places the blade and comb attachments – the clipper head is designed with a 45˚C curve, making it simple and easy to use. The Metro™ Turbo-Pro clipper features a very handy integrated all-in-one design combining two telescopic comb guides and 22 precision hair cutting settings (from 3mm to 36mm) with easy thumb adjustment, allowing him to move the comb guide up or down in exact 1.5mm steps.

With a rechargeable, cord/cordless operation, a professional PowerTec™ DC motor to deliver 50% more power than standard clippers and ‘Hard Like Diamond’ (HLD) carbon coated stainless steel blades with Titanium, this clipper provides exceptional precision and sharpness, without the need for oiling. Complete with a turbo boost button for 20% extra cutting power, a tramliner blade attachment for creating accurate lines and detailed hair/facial hair effects, a precision comb guide for fine cut adjustment, and a compact cordless, battery operated personal groomer for trimming nose and ear hair, this grooming kit is sure to make a big hit this season.
turbo-pro-acs
The Metro Turbo-Pro Clipper & Grooming Kit is also set to be the hot gift for Dad this Father’s Day and indeed for a limited time  – 1st August, 2009 to 6th September, 2009 – during the Father’s Day retailing period, purchases from selected retailers come with a GWP – a VS For Men men’s satchel with MP3 player pocket. This bonus shoulder bag will offer a main pocket to hold laptop and accessories, an insert pocket to hold a MP3 player or mobile phone, a magnetic press lock to close and secure the bag and a re-sizable strap which allows one to change the height of the bag.

Model VS7702A. RRP: $72.95. www.vssassoon.com.au or stockist number: 1800 650 263.

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