The Body Shop Launches ‘Miracle Treatment’

October 8, 2009 by  
Filed under Beauty Event News, The Body Shop

The Body Shop launches ‘Miracle Treatment’ with the World Society for the Protection of Animals to help orangutans.

The Body Shop has launched a new ‘Miracle Treatment’ to support the World Society for the Protection of Animals (WSPA) in its work to save the orangutans of Borneo. Available in stores from Monday 12 October, the ‘Miracle Treatment’ offers customers the chance to achieve amazing results – by taking action for orangutans.

Borneo’s orangutans are facing injury, disease and death as their habitat is destroyed by logging for the growing palm oil industry. WSPA works with the Borneo Orangutan Survival (BOS) Foundation to fund the work of the world’s largest orangutan sanctuary, Nyaru Menteng, currently home to more than 650 rescued orangutans.

Michel Zwecker, Development Manager at WSPA, says: “The majority of orangutans at the sanctuary are orphaned babies like Inka. She was just a baby when her mother was viciously killed in front of her. Traumatised and terrified she was carted off for sale on the black market. But she was one of the lucky ones. Rescued by the sanctuary, she is now nurtured and cared for.”
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Orphaned babies like Inka require up to six years of rehabilitation, learning the skills they should have learnt from their mothers, before their re-release into the wild can be considered.

Mark Kindness, Chief Executive of The Body Shop, says: “Orangutans are facing enormous animal welfare issues as a direct result of human activity. With a little support from enough caring people, we can work together with WSPA towards a miracle for orangutans! We’re asking all The Body Shop customers to get involved and become a part of the ‘Miracle Treatment’ to help more orangutans like Inka,” Mr Kindness comments.

There are a number of ways The Body Shop customers can achieve amazing results with their ‘Miracle Treatment’, including:
• Giving a miracle – Donating to the Borneo Orangutan Sanctuary
• Creating a miracle – Holding an event to raise funds
• Buying a miracle – Wearing cute orangutan merchandise
• Spreading the miracle – Involving friends
For further information visit your The Body Shop store or log on to www.wspa.org.au/miracles.

The ‘Miracle Treatment’ campaign will run from 12 October 2009 until 1 November 2009.

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Comments

3 Comments on "The Body Shop Launches ‘Miracle Treatment’"

  1. L Rob on Fri, 9th Oct 2009 7:37 am 

    I am sure Body Shop still has Palm Oil and Palm Oil derivatives in their products??? Sure it’s a great start but educating the public as to why it is important to avoid Indonesian and Malaysian hardwoods, Paper that comes through Asia Pulp & Paper and avoiding ‘vegetable oil’ or products containing sulphates (mostly derived from Palm Oil) will take the problems Orangutans and other animals face due to human greed even further.
    Are we just interested in saving the fabulously gorgeous Orangutan orphans? No, we are deeply concerned about the loosing the “Lungs of Asia”
    Have you been in Jakarta when the burning season is on?? Well take a bottle of oxygen and if you get asthma then get on a flight OUT. Palm Oil plantations can not be ‘sustainable’ in Borneo and the companies that say they have sustainable Palm Oil are corrupt or misinformed! phew – it’s a BIG issue – not one that will be fixed in less than a month.

  2. Tweets that mention The Body Shop Launches ‘Miracle Treatment’ : The Beauty Review Express -- Topsy.com on Fri, 9th Oct 2009 8:35 am 

    [...] This post was mentioned on Twitter by Linda Umar. Linda Umar said: RT @orangutans: The Body Shop helps Borneo Orangutan Survival http://shar.es/1ejoO [...]

  3. Leanne on Fri, 9th Oct 2009 11:16 am 

    The Body Shop’s form of ‘miracle treatment’ for the critically endangered orangutan is to continue to use palm oil in its products. Palm oil plantations are only the BIGGEST threat orangutans face in their struggle for survival. How can you educate the public on this issue when your products contain the main ingredient for their demise? Time to walk the talk and remove palm oil from your products. That will be the ‘miracle treatment’ the orangutan so urgently needs.

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