Introducing NEW AVON Anew Reversalist

Avon reinvents wrinkle repair
Introducing NEW Anew Reversalist
Wake up to skin that looks and feels reborn

After 5 years of exhaustive research, 3 US patents and 2500 tests, Avon is proud to present its breakthrough discovery in wrinkle repair: Anew Reversalist with Activinol Technology.

Avon scientists made this groundbreaking discovery after studying how skin ages in tandem with how skin repairs itself. As we age, wrinkles form as a result of micro-injuries to the skin. These micro-injuries are a little like tiny cuts, and when you get a cut, your body naturally produces Activin, a key molecule that helps the skin’s repair process. Avon scientists have harnessed the power of Activin and created patent-pending Activinol Technology; to help complement the skin’s repair process for fresher, more radiant-looking skin and to dramatically reduce the appearance of wrinkles and discolourations.

Anew Reversalist is the 1st skin care enriched with Activinol Wrinkle Reversal Technology. This luxurious, skin care range includes a Night Cream and a Concentrated Serum, designed to work together to achieve maximum results. You’ll see real results overnight.

The Anew Reversalist Range

Anew Reversalist Night Renewal Cream
Silky smooth cream helps complement the skin’s repair process, dramatically transforming the look and feel of your skin. In just 3 days, 73% of women said their skin looked and felt reborn.*
Over 80% of women saw the look of wrinkles dramatically reversed*
Use: Smooth over face and neck every evening after applying the Serum.

Anew Reversalist Renewal Serum
Lightweight, concentrated serum helps maximise the benefits of the Night Cream to leave skin looking dramatically younger and more radiant. Skin looks and feels tighter, with up to 100% improvement in discolourations.***
75% of women felt like they had new skin overnight**
USE: Smooth over face and neck every morning and night after cleansing.

Anew Reversalist Renewal Night Cream will be available from February 2010 and Anew Reversalist Renewal Serum will be available from March 2010.

The Anew Reversalist Range is available exclusively through Avon Representatives.

Readers who don’t have an Avon Representative can contact one by calling 1800 646 000 or visiting www.avon.com.au.

Estée Lauder Introduces Blacker Than Black

Estée Lauder Introduces

Blacker Than Black

A Luxurious Collection of Rich, Intensely Saturated Black Mascaras and
Sultry, Smoky Accents for Big, Bold, Dramatically Alluring Eyes

Now beautifully bold, dramatic eyes are just a wave of the wand away. Don’t be shy, make your eyes the center of attention with Estée Lauder’s new Blacker Than Black eye collection. This unique collection features five of Estée Lauder’s most popular mascara formulas each in a richer, more concentrated, more dramatic shade of black for eyes that appear bigger, bolder, more dramatic!

Because the mascara is so concentrated, it creates a contrast that defines and frames the eyes for a look that is at once highly sophisticated and utterly alluring. And, whether your look calls for lashes that are lengthened, defined, volumised, lifted, curled or a combination, you can achieve the look you want as each of these luxurious mascaras offer the same unique benefits as their original formulas, but now with the deepest, intense jet black effect.

Complete the look with the Blacker Than Black collection’s new, limited edition, Signature Eyeshadow Quad in four sultry, beautifully smoky shades that add even more to the bold look and Double Wear Stay-in-Place Eye Pencil in an intense black shade that adds luxuriant definition and complements perfectly the mascaras’ rich black hue.

Be bold and dress your lashes and lids in dramatic Blacker Than Black for a rich, smolderingly smoky eye—for day, for night, for any event.

A Selection of Richly Saturated, Intensely Black Mascaras

To achieve the intense jet black color, the scientists at Estée Lauder maximized color intensity and opacity using select Carbon Black and Black Iron Oxides and putting the pigment through an ultrasonic process. The result is pure, dramatic and intense jet black in a collection of six luxurious mascaras:

Double Wear Zero-Smudge Lengthening Mascara in Blacker Black offers dramatic length and sensationally long wear in one effortless stroke and won’t budge, smudge, smear or flake for up to 15 hours.

Sumptuous Bold Volume Lifting Mascara™ in Bold Black turns even your sparsest lashes into daringly full, lavishly lifted lashes without the clumping, spiking or weight normally associated with volumising mascaras.

Projectionist High Definition Volume Mascara in Jet Black envelops each individual lash with high volume and exceptionally sharp definition for a sleek, striking look.

TurboLash All Effects Motion Mascara in Turbo Black combines an innovative formula and brush design with a unique, power-performing, micro-pulsing effect that enables the brush to penetrate deep into the lash bed and comb through lashes more quickly and effectively, delivering all effects – volume, length, definition, separation and curl – in one tube.

MagnaScopic Maximum Volume Mascara in Black transforms lashes with dramatic volume, making them appear extravagantly full for a powerfully eye-opening effect.

All mascaras are Ophthalmologist-tested, safe for contact lens wearers and sensitive eyes and fragrance-free. Each uses the same great brush design as used with the original mascara. For easy removal, try Estée Lauder’s Take It Away Total Makeup Remover or LongWear Makeup Remover Towelettes. Double Wear Zero-Smudge Mascara removes easily with warm water and cleanser or any Estée Lauder long-wear makeup remover.

Sultry, Smoky Eyeshadows and a Sleek, Intense Eye Pencil

The Blacker Than Black collection of mascaras is perfectly complemented by Estée Lauder’s new Signature Eye Shadow Quad in Black Smoke. This dramatic eyeshadow quad includes four beautifully rich shades to create the perfect smoky eye. The eyeshadow features a silky, microfine powder that won’t crease, gliding smoothly onto lids and blending seamlessly for a flawless look that stays-true all day. Packaged in a signature navy blue compact, this attractive compact can go anywhere for a glamorous day-to-night transformation.

Instantly frame eyes and complete the look of rich, smoky intensity with Estée Lauder’s Double Wear Stay-in-Place Eye Pencil in Onyx. This pencil’s unique lightweight, creamy formula glides on effortlessly for rich, stay-true color that sets in seconds and wears for 12 hours.

Turn heads with a sophisticated and smoldering dramatic eye look with Estée Lauder’s Blacker Than Black collection. Wear it on impulse. Wear it for fun. Wear it and get noticed! Available at Estée Lauder counters nationwide and www.esteelauder.com.au beginning February 28, 2010.

Product Lineup                                         RRP
New, Limited Edition Double Wear Zero-Smudge Lengthening Mascara in Blacker Black    $48.00
New, Limited Edition Sumptuous Bold Volume Lifting Mascara™ in Bold Black         $48.00
New, Limited Edition Projectionist High Definition Volume Mascara in Jet Black          $48.00
New, Limited Edition TurboLash All Effects Motion Mascara in Turbo Black             $62.00
MagnaScopic Maximum Volume Mascara in Black                         $48.00
New Signature Eyeshadow Quad in Black Smoke                         $70.00
Double Wear Stay-In-Place Eye Pencil in Onyx                          $38.00

Stockist Number: 1800 061 326
www.esteelauder.com.au

Salon Melbourne 2010

Salon Melbourne – Victoria’s Premier Hair and Beauty Trade Event 2010
17-18 April 2010 Melbourne Conference and Exhibition Centre

Salon Melbourne is Victoria’s ultimate event for savvy salon professionals, delivering the leading brands, the latest products and the hottest new treatments in hair and beauty.

Bringing together the best of the best in Australia’s style capital, Salon Melbourne supports the Victorian market by pushing the boundaries of industry innovation.

With a jam-packed 2 day program showcasing an impressive line-up of local and national talent, cutting edge styles and up and coming trends, Salon Melbourne delivers an unequalled opportunity to drive salon business to the next level.

“Salon Melbourne has been established as a direct result of recently conducted research which supports the demand for a combined trade only hair and beauty event in Victoria” said Lauren Ebbeck, Exhibition Director, “We are so excited to finally bring our vision to Melbourne as a platform for both industries.”

Stay tuned for the Event Schedule to launch December 09, featuring artist line-ups and catwalk highlights.

Venue    :               Melbourne Conference and Exhibition Centre
Date:                   17-18 April 2010 open 10.00am
Time:                   10am – 5pm daily
Contact:           Patricia Gibson
Ph:                      +61 2 9422 8964
Email:                   Patricia.Gibson@reedexhibitions.com.au
Registration:     http://www.salonmelbourne.com.au

Redken 5TH Avenue NYC Signs with Salon Melbourne

World renowned fashion brand, Redken 5TH Avenue NYC have signed to participate at Salon Melbourne 2010, Victoria’s premier hair and beauty event, to be a leading exhibitor on the floor.

Redken, true to their vision of fashion, science and inspiration, will present Artistic Director, Tracey Hughes on the Salon Melbourne Main Stage on both Saturday and Sunday afternoons, in an exclusive live performance. Complementing Tracey will be members of the Redken’s Artistic Team showcasing the latest international styles alongside catwalk fashion and colour trends.

Ann-Maree Mason, General Manager, Redken 5TH Avenue NYC said: “The Redken team are proud to be associated with Salon Melbourne in its initial launch year in Melbourne. This event provides a platform for Melbourne based stylists and salon owners to participate in a premier fashion salon industry event. The Redken Artistic Team will be stimulating audiences with artistic inspiration across this dynamic industry weekend”.

Lauren Ebbeck, Director, Salon Melbourne commented: “We are delighted to welcome Redken to Salon Melbourne. To have the support of an international industry icon underlines our commitment to providing the Victorian hair and beauty industry, with an event that truly represents the innovation and style that makes Melbourne the fashion capital of Australia”.

Salon Melbourne 2010 is Victoria’s event for savvy salon professionals delivering the leading brands, the latest products and the hottest new treatments in hair and beauty.

Two New Mesmer-Eyezing Products from Napoleon Perdis

It’s Easy to Keep Your Eyes on The Prize This Autumn
Napoleon Perdis Introduces Two New Mesmer-Eyezing Products

At Napoleon Perdis Cosmetics, we subscribe to the romantic notion that eyes really are the windows to the soul—and we like to frame those windows with luscious lashes. That’s why we offer nine different mascaras, from inky black to vivid colour, from priming to curling wands, and why, as Napoleon Perdis likes to say, “Fluttery will get you everywhere.”
This March, we are making a new addition to our all-star lineup, Mesmer-Eyes, as well as a liquid eyeliner, Neo Noir Liquid Liner. “With these two new products in your makeup kit, your eyes will have the power to stop traffic,” says Perdis.

Mesmer-Eyes Mascara - $35.00
“Like a miracle bra for your lashes!” - NAPOLEON
This miraculous multi-tasker ensures that your eyes make an impact all day long. Mesmer-Eyes Mascara is a real triple threat offering exceptional volume, superb length and you-go-curl bounce in one amazing new wand. The comb has two sides—use the wide side to boost lashes and the fine side to separate them— which reaches even the wimpiest of lashes and coats them with intense colour. The sophisticated emulsion mascara creates a voluminous look and maximum wear every time. The paraben-free formula conditions lashes with vitamin E, D-Panthenol and bamboo, and is lightwearing. Available in regular and waterproof, Mesmer-Eyes Mascara is suitable for contact lens wearers and is ophthalmologist tested.

Neo Noir Liquid Liner- $28.00
“Embrace the new line of beauty.” - NAPOLEON
Your eyes deserve the exquisite definition offered by this marker-like pen that glides on with ease and won’t smudge or run. Use it to create the modern exaggerated cat-eye, as seen on runways in Europe, or a subtler statement. The super-soft applicator tip means mistake-proof lining, while the intense black colour is buildable for more drama at night. The longwearing waterproof formula last for more than six hours, is suitable for contact lens wearers and is ophthalmologist tested.

About Napoleon Perdis
Napoleon Perdis picked up his first makeup brush at the age of 13 to help his glamorous mother primp for a soiree. Since then the self-taught makeup artist has long dreamed of spreading his glamour gospel. A native of Sydney, Australia, and now based in Los Angeles, Perdis has always sought to demystify makeup, and transform runway and red carpet trends to reality. The Napoleon Perdis philosophy is not dictated by fashion: it’s about accentuating your natural beauty with confidence-building products. Last year, in addition to taking his company global, the leading artist launched a new line exclusively for Target, NP Set.
Perdis is also still an in-demand makeup artist. Since its unveiling in the U.S., the brand has attracted celeb fans including Jessica Szohr, AnnaLynne McCord, Lindsay Lohan, Leighton Meester, Debra Messing, Jessica Lowndes, Shenae Grimes, LeAnn Rimes, Nicollette Sheridan, Amanda Bynes and among others.

On Counter: 14th March 2010
Available at Napoleon Perdis Concept Stores, David Jones
and over 650 pharmacies and salons throughout Australia.
AUS Stockist Enquiries – 1800 814 572
napoleonperdis.com

JURLIQUE FRUIT ENZYME EXFOLIATOR

NEW JURLIQUE FRUIT ENZYME EXFOLIATOR

Australian beauty company Jurlique proudly introduces new Fruit Enzyme Exfoliator, a natural and truly high performing exfoliating treatment that gently helps to exfoliate, leaving skin looking refreshed and clear.

The unique formula incorporates a biodynamic* blend of ingredients grown on the Jurlique farm + Australian Super Fruits + a mix of fruit acids + enzymatic actives + natural alpha hydroxy acids + key organic ingredients.

About Australian Super Fruits:

For thousands of years, indigenous Australians have consumed desert fruits for their nutritional and medicinal values.  They contain vitamins, minerals, fruit acids and phytosterols to help enrich, moisturise and help protect skin.  These desert plants have adapted to extreme climatic conditions with protective mechanisms to withstand the harsh dry climate and extreme heat and cold of the Australian deserts. The fruits are sustainably harvested without degradation to the environment.

Quandong also known as “wild or desert peach” comes from a tree native to Australia, which is related to the Sandalwood tree. Quandong Extract is high in Vitamin C and essential fatty acids to help improve the complexion of skin.  The fruit acids assist with gentle exfoliation.

Desert Lime is a tree that thrives in the semi-arid area of Eastern Australia.  It is rich in Vitamin C, which works as an antioxidant to promote youthful looking skin and its fruit acids assist with gentle exfoliation.

Acacia (Wattle) is a tree native to Australia and its flower is the national flower of Australia.  The Wattle produces papery seedpods, which have been used for thousands of years by indigenous Australians as flour in breads.  It acts as a gentle exfoliant in the product.

Other key ingredients include Pumpkin Enzyme, which is non-irritating and gently exfoliating, leaving skin refreshed and healthy-looking.  Sugar Cane, Lemon, Orange, Apple helps to improve dull complexions to provide a more even skin tone and brighter, clearer complexion. Natural Alpha Hydroxy Acids, Lactic, Malic and Citric Acid promote cell turnover for a brighter, clearer complexion.  The addition of Willow Bark Extract improves tone, texture and appearance with natural Beta Hydroxy Acids.

Prickly Pear Stem and Green Tea Leaf invigorate the skin with antioxidants and humectants to make the skin feel healthier and hydrated while helping to promote firmer skin. Prickly Pear Flower helps soften fine lines and wrinkles through gently exfoliation.

Fruit Enzyme Exfoliator contains no Parabens, PEGs, Artificial Colours, Artificial fragrances or Sodium Lauryl Sulfate.

The Jurlique Preservative System contains a natural and potent anti-microbial agent called Totarol.   Totarol is a natural plant extract, sustainably extracted from recycled fence posts made decades ago out of the New Zealand Totara tree and has broad- spectrum anti-bacterial and anti-fungal activity.

How To Use:

Cleanse skin and apply thin layer to face and neck, avoiding eye area.  Leave for up to 5 minutes, rinse off with water.  Follow with moisturiser and sunscreen.  Use 2-3 times/week.  If irritation occurs, stop use immediately.  Dermatologist tested.  Shake before use.

Sun sensitivity alert:

This product contains natural alpha hydroxy acids (AHAs) that may increase your skin’s sensitivity to the sun and particularly the possibility of sunburn.  Use a sunscreen; wear protective clothing and limit sun exposure while using this product and for a week afterwards.

JURLIQUE FRUIT ENZYME EXFOLIATOR RRP$50

Available from 18th January 2010

From Jurlique stores, leading department stores, selected pharmacies nationally and jurlique.com.au

Stockist details: 0800 805 286

Matt Moore for Sportsgirl Cosmetic Kits.

SPORTSGIRL IS NOW OFFICIALLY HOME TO THE HOTTEST NEW RANGE OF COSMETICS IN TOWN! CONTINUING ITS ROLE AS THE AUTHORITY IN ALL THINGS ON-TREND, SPORTSGIRL TAKES ITS COSMETICS CRUSADE CENTRE STAGE TO LAUNCH A BRAND NEW BEAUTY RANGE ABOUT FACE.

THE BOLD, CHEEKY AND FUN RANGE MADE WITH DEDICATION AND LOVE AND USING SUPERIOR FORMULATIONS, INCLUDES 32 TRIED AND TESTED OPTIONS IN BRONZING, ILLUMINATING, EYES, CHEEK, NAILS, LIPS, BEAUTY TOOLS AND COSMETIC ACCESSORIES. ABOUT FACE GIVES SPORTSGIRLS ANOTHER WAY TO BE EXPRESSIVE AND PLAYFUL AND BRINGS HER MAKE-UP BAG TO LIFE.

VISIT THE EXCITING WORLD OF SPORTSGIRL.COM.AU OR HOT-FOOT IT IN-STORE TO CHECK OUT THE SPORTSGIRL BEAUTY RANGE. PRICES RANGE FROM $7.95-$19.95

The artwork has been designed by Matt W Moore from the USA exclusively for Sportsgirl.  Matt specialises in illustration and design and has created a unique visual experience inspired by abstract geometry and vibrant colour combinations.

These Cosmetic Kits are a handy take anywhere palettes covering the eye, lip and bronzing category.

New Australian Certified Organic Skincare Range - Soto

Different By Nature:
New Australian Certified Organic Skincare Range Soto

Australia’s newest certified organic skincare range, SOTO, is at the cutting edge of contemporary eco-sensitive
skincare, taking out a prestigious WPP international design award before its official Australian launch.
“SOTO skincare isn’t different simply because it’s new, it’s different by nature,” says founder Francine Clingan.
“It doesn’t just embrace the idea of all-natural, organic sustainability, it gives it a massive bear hug.”
SOTO loosely translates from Japanese Zen as ‘the journey to pure existence’ and
its contemporary packaging and sophisticated formulas lie at the core of its early
success. SOTO celebrates nature’s rich abundance by combining pure ingredients in original ways to make a positive difference to your skin and wellbeing.

“You’ll never hear us claim that SOTO can give you skin like a 10-year-old or magically erase wrinkles,” says
Clingan. “But SOTO will leave you and your skin feeling luscious and indulged, and leave a positive imprint
on the environment.”
Each SOTO product contains two key ingredients that have unique complementary skin benefits, such as
pomegranate oil and Siberian ginseng; watermelon seed oil and Australian blue clay. These ingredient pairs
are clearly represented on the pack within a coloured square – the award-winning SOTO square is a visual
representation of the product’s focus on balance and harmony.
SOTO contains no artificial or synthetic ingredients. Each product is non-greasy and fast absorbing,
which means they work quickly and effectively with minimum fuss – you can get dressed almost
immediately after applying.

“Synthetic ingredients can give products a smooth feel and strong scent, but they aren’t absorbed well by your skin - given that few of these synthetics haven been tested for safety, this may be a good thing - and synthetics tend to sit on the skin surface, inhibiting its ability to breathe,” says Clingan. “Not so with SOTO – it’s amazingly light on the skin and is soaked up fast so it can
act effectively to rejuvenate skin.”

The Range

SOTO Facial Cleanser
150ml, $49.00
All skin types
A gentle, light and creamy cleanser
that gets right down to business.
Clears away grime and dead skin
cells for a clean fresh start to your
skincare routine. Non-foaming, so
won’t strip away your skins essential
natural oils.
KEY INGREDIENTS:
Watermelon seed oil – helps dissolve
excess sebum without stripping
natural oils; Australian Blue Clay –
contains detoxifying properties to
help draw out impurities and give
clearer cleaner skin

SOTO Clarifying Toner
150ml, $49.00
All skin types
A hydrating, alcohol-free toner that
leaves skin refreshed.
KEY INGREDIENTS:
Green tea extract – a rich source of
anti-oxidants to help soothe and
protect skin; Aloe vera juice – helps
cool, hydrate and soften skin.

SOTO Day Cream
50ml, $78.00
All skin types
Especially dry or dehydrated
A nourishing cream that provides a
natural protective barrier and helps
trap moisture into skin.
KEY INGREDIENTS:
Pomegranate oil – rich in Punicic acid,
a powerful anti-oxidant that helps
protect your skin as it tones and
nourishes; Siberian Ginseng extract –
contains complex polysaccarides that
help tighten and smooth skin.

SOTO Eye Cream
15ml, $65.00
All skin types
SOTO Eye Cream has anti-inflammatory
properties and vitamins to help soothe,
tone and refresh tired puffy eyes and
reduce the appearance of fine lines and
wrinkles.
KEY INGREDIENTS:
Cucumber extract – anti-inflammatory
properties help soothe and tone
tired, puffy eyes; Papaya extract –
contains vitamin A to encourage cell
regeneration and boost skin elasticity.

SOTO Night Cream
50ml, $83.00
All skin types
Sleep is the best time to take
advantage of natural repair
processes. SOTO Night Cream helps
skin retain moisture so skin can
effectively rejuvenate.
KEY INGREDIENTS:
Borage seed oil – rich in vitamins
and essential fatty acids to help
lock moisture into skin, and protect
against premature aging; Gotu kola
extract – contains Asiatic acid to
help strengthen skin and reduce the
appearance of fine lines.

SOTO Sensitive Skin Cream
50ml, $78.00
All skin types
Especially sensitive or oily
Sensitive skin requires extra love and
attention. SOTO Sensitive Skin cream
is packed with vitamins and antiseptic
properties to protect and calm sensitive
skin. Will hydrate without overmoisturising
so also suits oily skin types.
KEY INGREDIENTS:
Marula oil – rich in anti-oxidants to help
protect and calm skin; Calendula extract
– contains antiseptic properties and
vitamin A to help soothe skin.

For the complete range of SOTO products, please visit www.sotoskin.com
T. 1300492635 E. info@sotoskin.com www.sotoskin.com