L’Oréal Paris Men Expert Excell 5’

L’Oréal Paris Men Expert Excell 5’

Why appear older than you actually are?

Did you know 69 per cent of men see grey hair as the key sign of ageing even more than wrinkles*!  However, the current male hair colour market isn’t meeting the needs of men… with a limited brand choice, messy and complex product offerings and lack of information.  So isn’t it time the Australia’s No.1 hair colour brand** and Australia’s No.1 men’s skincare brand*** offered a hair colour for men?

A trusted heritage
The L’Oréal Paris brand is the World’s No.1 hair colour brand assuring quality, experience, and trust.  The L’Oréal Paris Men Expert brand is Australia’s No.1 men’s skincare brand with a trusted heritage in men’s grooming.  This established strength means a new hair colour for men is a natural progression and logical product extension for L’Oréal Paris.

Introducing… NEW L’Oréal Paris Men Expert Excell 5’
L’Oréal Paris Men Expert Excell 5’ is the first brush-in hair colour from L’Oréal Paris specifically designed for men. The tone-on-tone technology provides a natural looking result that blends away in four weeks.

The Excell 5’ formula is specifically designed for men
New Excell 5’ is a tone-on-tone brush-in hair colour specifically designed for men that blends away naturally after four weeks.  Excell 5’ evenly blends with men’s existing hair tones for a totally natural and undetectable result.  Excell 5’ is perfect for men with up to 50 per cent grey hair and doesn’t have a brassy effect.

Excell 5’ is an easy-to-use brush-in hair colour
New Excell 5’ includes an easy-to-use brush applicator to make using the product exceptionally simple and efficient. The brush applicator ensures the product is easy to brush into the hair, with less mess and fuss, and allows for simple ‘touch ups’ of grey areas.

It’s as easy as 1 2 3…
1. Apply hair colour on the brush
2. Brush over just the greys or apply all over
3. Wait just 5 minutes and rinse out

Expert advice at the click of a mouse
A new product-based website is being developed for the launch of L’Oréal Paris Excell 5’.  The website includes expert tips from our Creative Colourist Director, Christophe Robin, and a diagnostic tool to help you choose the right shade for you.  To view the website, please visit www.excell5.com.au.

Patrick Dempsey is the Excell 5’ ambassador
Patrick Dempsey is the ambassador for L’Oréal Paris Men Expert Excell 5’. Currently one of Hollywood’s best known actors, Patrick embodies the L’Oréal Paris brand with his generosity, his naturalness and sincerity. “It is a great honour for me to become part of the L’Oréal Paris family. I love the dynamic energy of the brand, which constantly innovates to provide men and women all over the world with high quality products at the leading edge of technology” says Patrick.

A complete shade range
Excell5’ offers a complete range of natural-looking shades to suit the needs of every man:
- Natural Blonde 8
- Natural Dark Blonde 7
- Natural Light Brown 6
- Natural Brown 5
- Natural Dark Brown 4
- Natural Darkest Brown 3
- Natural Black Brown 2

L’Oréal Paris Excell 5’ is available in selected pharmacies, grocery and variety stores from March 2010 for RRP $12.95.

For more information and advice on colouring your hair at home, contact the L’Oréal Advisory Bureau on 1300 659 359.