L’Oréal Professionnel Série Nature Bio

going organic
série nature bio: organic certified shampoo

Everyday we are reminded about the environmental impact we have on our world and the actions we need to take to help minimise these effects. Whether it’s through every day recycling, using reusable green bags at the supermarket, saving water at home or keeping tabs on our carbon footprint.

The movement towards organic products has become increasingly prominent world wide and there is now a significant demand for environmentally responsible products across all industries.
L’Oréal Professionnel Série Nature responds to the market’s growing demand for natural products and through L’Oréal Advanced Research has pushed the boundaries of this environmentally conscious hair care range by going organic for the first time with L’Oréal Professionnel Série Nature Bio.

L’Oréal Professionnel is proud to introduce NEW Série Nature Bio Pureté Naturelle; a natural gentle daily shampoo formulated with organic horsetail extract.

The first organic shampoo by Série Nature certified by ECOCERT and COSMEBIO, Puréte Naturelle is
formulated with 99% ingredients of natural origin and 10.4% organically farmed ingredients.
Free of parabens, silicones and colourants and 100% fragrance free, new Série Nature Bio Pureté Naturelle is an ideal shampoo suitable for all hair types and scalps, even the most sensitive.
respect the environment for naturally healthy hair People today are looking for products that not only deliver real results but also respect the environment.

NEW Série Nature Bio Pureté Naturelle has been infused with organic horsetail extract, formulated to deliver professional and noticeable results whilst still respecting the hair and the environment.

There are two key elements found within Horsetail extract; silica and flavonoids, which work together to help strengthen the hair fibre and actively restore the natural balance of the hair and scalp.
Silica assists to protect, revitalize and stimulate the hair and scalp, restoring natural balance. At the same time it actively reinforces and fortifies the hair’s internal structure.
Flavonoids act as a powerful source of antioxidants, preserving and protecting the hair and scalp against externals aggressions.
Horsetail extract is also an abundant source of minerals such as silicone, calcium, potassium and magnesium and is made from the sterile stems of organic horsetail plants.

Série Nature Bio Purete Naturelle
Natural gentle shampoo
250ml RRP $28.00
· Certified by Ecocert
· Certified by Cosmebio
· Paraben-free
· Silicone-free
· Colourant free
· 100% naturally derived fragrance
· 99% natural origin ingredients
· 10.4% organically farmed ingredients

Formulated with organic horsetail extract, and suited to all hair types for daily use, this transparent liquid gel cleanses the hair gently thanks to the benefits of natural and organic ingredients. Ideal for sensitive scalps, this natural, gentle shampoo revitalises the hair and scalp to leave it looking clean, naturally healthy, soft and shiny.

certification and labels

Série Nature Bio Pureté Naturelle is the first L’Oréal Professionnel product to be credited with Ecocert and Cosmebio certifications.
Recognised worldwide, Ecocert is an independent monitoring and certification organization with government oversight that guarantees transparency for organic beauty products. This certification assures individuals that bottles are recyclable and formulas contain no colourants, no parabens, have 100% natural fragrance and are dermalogically tested. Further more, at least 95% of the ingredients must be of natural origin.

Cosmebio is an association founded through the collaboration of approximately 10 cosmetic laboratories with the goal of drafting a suite of requirements for ethical cosmetics. This certification guarantees that products contain natural and organic components certified by an independent organization. It also provides transparency on the nature of the ingredients and manufacturing processes utilized in making organic cosmetics.

Ingredients produced by organic farming means they are not altered by chemical agents such as synthetic pesticides and fertilizers. They therefore share a natural affinity with the hair fibre and are suitable for the most sensitive hair and scalp types and are perfect for daily use.
Delivering benefits thanks to the purity and mildness of organic ingredients, Série Nature Bio Pureté Naturelle contains 99% natural origin ingredients and 10.4% organically farmed ingredients.
a brighter, greener future for série nature Série Nature is a brand powered by active, natural origin ingredients: formulated in high concentrations and at the heart of every product.

Dedicated to becoming the most natural and eco-responsible professional haircare brand, L’Oréal
Professionnel Série Nature believes that nature is an efficient source of respectful and responsible beauty.
L’Oréal Professionnel Série Nature utilizes natural origin ingredients to deliver real benefits to both the hair and the environment.

stockist and contact information

L’Oréal Professionnel Série Nature is available nationally from selected salons.
For your nearest Série Nature stockist phone 1300 651 141 or visit www.lorealprofessionnel.com.au