L’Oréal Professionnel Série Nature introduces Douceur d’Huiles

new look série nature
tames wild, unruly hair with the power of active oils

On track towards its goal of becoming the most natural and eco-responsible professional haircare brand on the market, L’Oréal Professionnel Série Nature in 2010 is proud to announce its latest initiatives towards achieving this title.

L’Oréal Professionnel Série Nature introduces the launch of Douceur d’Huiles; its latest natural and sensorial offering harnessing the power of natural plant oils to control and tame unruly, rebellious hair without parabens, without silicones or without artificial colourants.

The nature-powered brand by L’Oréal Professionnel and backed by L’Oréal Advanced Research, Série Nature has embarked on newer, stricter, more environmentally responsible offering to the professional haircare market, beginning with new Douceur d’Huiles.

New Série Nature Douceur D’Huiles shampoo and Masque Aux Huiles specifically address the need for taming and controlling frizzy, rebellious hair whilst promoting a greater respect for the environment.

a more natural solution to smoothing

For those who battle with rebellious and unruly hair, it’s a constant search for new solutions to reduce volume and frizz to leave hair looking and feeling smoother, healthy and more controlled.
With current changes in social responsibility and growing environmental concerns, these clients are also becoming more and more environmentally conscious. Yet these clients still demand the results of professional and advanced products.

L’Oréal Professionnel Série Nature responds to these demands by utilizing advanced formulations, to offer professional haircare results with a greater respect for our environment.

powerful plant oils mean no silicones or parabens

For the first time, L’Oréal Professionnel utilizes the richness of two unique and active plant oils: Rice Bran oil and Olive oil in new Série Nature Douceur D’Huiles.
These two active oils combine in a powerful breakthrough formula patented by L’Oréal Professionnel to introduce the first hair care range from the L’Oréal Professional Products Division to feature active oils.

Naturally derived, rich in essential fatty acids and with a high affinity to the hair fibre, these plant oils work deep in the hair fibre to nourish and discipline unruly and rebellious hair.
The unique oil formulation features an exceptionally high concentration of active plant oils, substituting the need for Silicones or Parabens without compromising the end result.
Olive oil is an exceptional source of fatty acids. Easily absorbed into the hair fibre, it compensates for lipid deficiencies in the cortex to deeply nourish and soften the fibre.
On the surface of the hair Rice Bran oil, known for its softening and hair-controlling properties, works to smooth the raised scales or cuticle layer of the hair fibre, enhancing natural shine and softness whilst blocking out humidity.
Coating the hair fibre from the cortex to the surface, these two active plant oils work together to immediately reduce hair volume and frizz. The result is hair that is completely nourished, soft and perfectly disciplined.

Série Nature Douceur D’Huiles

Shampoo for rebellious and unruly hair
(250ml) RRP $28.00
· Paraben-free
· Silicone-free
· Colourant free
· 100% naturally derived fragrance
Enriched with active rice bran and Olive oils, this
gentle softening shampoo intensely nourishes dry
and rebellious hair for supple and tame results.
Série Nature Masque Aux Huiles

Treatment masque for rebellious and unruly hair
(200ml) RRP $34.00
· Paraben-free
· Silicone-free
· Colourant free
· 100% naturally derived fragrance
A rich cream masque that evenly coats and nourishes
each hair fibre. Enriched with active Rice Bran oils and
Olive oils, the formula replaces silicones with oils whilst
parabens are replaced with organic acids. The hair is
left nourished, soft and easier to style.
To use: Apply to shampooed hair through mid-lengths
and ends. Leave in for 3 minutes then rinse thoroughly.

a brighter, greener future for série nature

Série Nature is a brand powered by active, natural origin ingredients placed in high concentrations, at the heart of each product.
Dedicated to becoming the most natural and eco-responsible professional haircare brand, L’Oréal
Professionnel Série Nature believes that nature is an efficient source of beauty and natural origin ingredients deliver real benefits to the hair.

Conforming to a stricter initiative and following the new launch of Douceur d’Huiles, Série Nature aims to remove all parabens and silicones from its offering and use only 100% natural origin fragrance and 100% natural origin colourants.
Further to this, Série Nature bottles are all already being manufactured in recyclable plastic with some made entirely from PCR (post consumer recycled materials), all via a new “green” factory located in Burgos Spain, cerified ISO 14001.

stockist and contact information

L’Oréal Professionnel Série Nature is available nationally from selected salons.
For your nearest Série Nature stockist phone 1300 651 141 or visit www.lorealprofessionnel.com.au