VS Sassoon Academy Tools Straightener VPS87A

VS SASSOON LAUNCHES THE ACADEMY TOOLS STRAIGHTENER. A TRUE PROFESSIONAL STRAIGHTENER, IT’S LOADED WITH FEATURES INCLUDING NEW HAIR-STYLIST MUST-HAVE, SOLTEC™ CERAMIC COATED PLATES. UP TO 50% SMOOTHER AND 20% HARDER* THAN STANDARD CERAMIC, SOLTEC™ GLIDES THROUGH HAIR, SMOOTHING, SHINING AND SEALING AS IT GOES. ITS GLOSSY RESULTS ARE BREATHTAKING!

If any look defined 2009 it was soft, romantic curls. Feminine and pretty, it stood bravely in contrast to hard-edge times and block-colour 80s revival power dressing. Now optimism is back and with it a whole new bevy of looks.
“Straighter hair now has its place again and you will indulge in pin straight hair this season for a sharper, more sophisticated look,” says multi-award winning Creative Director of é SALON, Emiliano Vitale. “We saw straight tresses throughout the awards season, which is not to say curls and the romance of past seasons are dead, they’re just neater and more defined with a glossy finish.”

The new VS Sassoon Academy Tools Straightener is just the tool to re-create some of the key looks for 2010 from straight up to neat curls. And at only $249.95 it’s astounding with its multitude of features that produce super salon results.

“The Academy Tools Straightener is truly amazing,” says Emiliano. “It leaves the hair feeling super smooth, and you can actually see the benefits of the SolTEC Ceramic™ technology with the incredible shine it gives the hair. The longer plates allow you to work with wider sections of hair, unlike other straighteners on the market, which is a definite time saver. You can also work effectively with short hair because the plates are still narrow enough to perfect a shorter style.”

Set to be the must-have straightener of 2010,  available through David Jones, Myer and Harvey Norman.
Academy Tools Straightener VPS87A, RRP $249.95
For more information on the VS Sassoon Academy Tools: http://www.vsacademytools.com.au

More about VS Sassoon Academy Tools – designed to deliver professional salon tools to you at retail prices, the VS Sassoon Academy Tools range (including the new VS Sassoon Academy Tools Dryer RRP $159.95) also reflects the latest in product design with each tool created with a chic and distinctive red and contrast black finish.
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