MOROCCANOIL LAUNCHES NEW HAIR CARE AND STYLING PRODUCTS

Moroccanoil®, the originator and international leader of professional luxury Argan Oil-infused hair products, announces the arrival of four new products which will be available in select prestige salons nationally beginning June, 2010.

Formulated using Moroccanoil®’s exclusive, innovative and revolutionary Argan Oil-infused blend, these four new products include Moroccanoil® Intense Curl Cream, Moroccanoil® Hydrating Styling Cream, Moroccanoil® Glimmer Shine Spray and Moroccanoil® Restorative Hair Mask.  They join the core line of Moroccanoil® Treatment, Moroccanoil® Moisture Repair Shampoo, Moroccanoil® Moisture Repair Conditioner and Moroccanoil® Intense Hydrating Mask.

Moroccanoil® is renowned among top professional stylists for its lightweight, natural-looking results and the unique way it instantly absorbs into the hair without residue.  All Moroccanoil® products offer the rare benefit of strengthening and reconditioning the hair while adding lustrous shine, and a polished, frizz- and static-free finish.

Used by top session stylists to create pivotal hair looks… from leading fashion editorials to the runway, to the world of film and television… the Moroccanoil® brand has become an international celebrity cult favourite.

Most recently, Moroccanoil® products were used to create glamorous Academy Award red carpet looks for Anna Kendrick, Charlize Theron, Jennifer Lopez and Maggie Gyllenhaal. Moroccanoil® also had a significant presence at New York Fashion Week, where top stylists created runway hair looks for the Fall 2010 collections of designers including Carolina Herrera, Derek Lam, Erin Fetherston, Herve Leger, LAMB, Max Azria and Nanette Lepore.

Moroccanoil® Intense Curl Cream (300ml), $44.50
Moroccanoil® Intense Curl Cream is a leave-in conditioner formulated with anti-oxidants and intensive hydration ingredients which enhance natural shine and define curls, leaving them soft and bouncy without a sticky residue.

Moroccanoil® Intense Curl Cream is best applied on damp hair and left to dry naturally, or with a diffuser for added volume.

PRO TIP: mix with a few drops of Moroccanoil® Treatment for an added boost.

Moroccanoil® Hydrating Styling Cream (300ml), $44.50
Moroccanoil® Hydrating Styling Cream eliminates frizz, adding definition and shine while providing soft hold…making it a ‘must have’ styling aid.

It can be used on wet or dry hair. Apply Moroccanoil® Hydrating Styling Cream and style as usual or let dry naturally. For daily use, a pea sized amount can also be used to combat frizz and humidity.

PRO TIP: for thick, unruly hair, mix with a few drops of Moroccanoil®  Treatment to create a stylish, soft finish.

Moroccanoil® Glimmer Shine Spray (100ml), $34.50
Moroccanoil® Glimmer Shine Spray provides long lasting, unparalleled shine while protecting hair from the damaging effects of UV exposure and free radicals.

Once hair is styled and dry, lightly mist Moroccanoil® Glimmer Shine Spray to provide UV protection and mirror-like shine. Alternatively, spray onto hands and work through hair.

PRO TIP: prevent static and frizz by misting hairbrushes with Moroccanoil® Glimmer Shine Spray before brushing.

Moroccanoil® products (http://www.moroccanoil.com) are found in fine salons nationally.