NEW Olay Professional Pro-X

PROFESSIONALLY DESIGNED SKINCARE REGIMEN FOR MAXIMUM RESULTS
NEW Olay Professional Pro-X

NEW Olay Professional Pro-X was developed by the Olay Professional Alliance for Skincare Innovation.
The Alliance is a partnership that combines the medical expertise of renowned dermatologists from around the world with the fundamental skin ageing insights, advanced investigative techniques and the formulation knowledge of P&G Beauty Scientists. Inspired by the latest skin research and technology, the Olay Professional Alliance defined what it meant to be a professional skin care line and developed one that is now readily available outside of a dermatologist’s office.

Following on from the success of the Olay Professional Pro-X Anti-Ageing Starter Protocol, which launched earlier this year, we are proud to announce that the complete range will be available in-stores from April 2010.

The Olay Professional Pro-X primary solutions that are designed for use on the entire face include:

• Wrinkle Smoothing Cream: Professionally designed to help smooth uneven texture and strengthen skin’s stratum corneum with moisture, combating the look of fine lines and wrinkles.
Key Ingredients: Niacinamide, Pal-KTTKS, Carnosine and Pal-KT.
Usage: Transform skin at night by smoothing over the face and neck.
RRP: $74.99

• Age Repair Lotion with SPF 15: Professionally designed to help shield skin from harmful UVA/UVB exposure. Boosts antioxidant power at skin’s surface and hydrates to reduce the appearance of fine lines and wrinkles.
Key Ingredients: Niacinamide, Pal-KTTKS, Carnosine, Pal-KT, Anti-Oxidants, and SPF 15.
Usage: Apply liberally to skin in the morning, spreading evenly over the face and neck as needed.
RRP: $74.99

• Hydra Firming Cream: Professionally designed to help optimize elasticity and firmness by plumping and locking in moisture.
Key Ingredients: Niacinamide, Pal-KTTKS, Carnosine, Pal-KT and Hexamidine.
Usage: Transform skin at night with Hydra Firming Cream by smoothing over face and neck.
RRP: $74.99

Specialised treatments designed for targeted application to address specific anti-ageing concerns include:

• Deep Wrinkle Treatment: Professionally designed for the deepest wrinkles. It penetrates deep into skin’s surface combating the appearance of wrinkles and intensely hydrating to allow the natural production of collagen.
Key Ingredients: Niacinamide, Pal-KTTKS, Carnosine, Pal-KT and Retinyl Propionate.
Usage: Treat skin morning and night by applying Deep Wrinkle Treatment to areas of concern, including crow’s feet area. Avoid use on eyelids. Recommended for use with an SPF moisturiser.
RRP: $74.99

• Eye Restoration Complex: Professionally designed to help restore the eye area by improving the look of dark circles, puffiness and crow’s feet. Massage reduces excess under eye fluids to reduce dark circles and puffiness.
Key Ingredients: Niacinamide, Pal-KTTKS, Carnosine, Pal-KT and Caffeine.
Usage: Treat skin morning and night by applying Eye Restoration Complex to the corners, lid, and suborbital eye area, massaging in thoroughly until absorbed. As with all facial skin care products, avoid getting into your eyes.
RRP: $74.99

The Olay Professional Pro-X complete range will be available from April 2010.
POWERFUL. PROVEN. PROFESSIONAL.
www.olayprofessional.com.au