Biolage Smooththérapie by Matrix
August 5, 2010 by admin
Filed under Beauty Product News, Matrix
Smooth, silky hair every day of the year
Introducing NEW Biolage Smooththérapie by Matrix … experience controlled smoothness all year round
with silky botanical serum of Camellia. Newly renovated, this complete smoothing hair care system
tames rebellious and frizzy hair with the smoothing power of natural botanicals.
Women with thick, glossy tresses often make many go green with envy. There are times however, when
these women find it difficult to style and control their naturally unruly and rebellious locks.
A high-performance, paraben-free, eco-friendly haircare system, Matrix Biolage Smooththérapie is
specifically developed to continuously control frizz during hot humid seasons while replenishing the moisture levels in the hair during the drier months.
The result: Perfectly smooth, healthy and controlled hair with light natural movement all year round.

Fight frizz, even in 97% Humidity
For anyone with hair that’s prone to being unruly and rebellious, their number one hair concern is frizz, with humidity being the major contributing factor. Humidity refers to the amount of water vapor in the air.
When hair is exposed to high levels of humidity, the hair readily absorbs water from the air, causing the cuticle to swell. The surface of the hair fibre becomes raised and rough, thereby creating unwanted frizz.
Biolage Smooththérapie uses the conditioning benefits of Camellia Serum to help fight against frizz and achieve beautiful tamed locks. Camellia Serum is a golden-coloured oil, extracted from Camellia flower seeds. These seeds are well recognized for their intense moisture retaining properties, as well as being rich in Vitamin E and natural antioxidants to help hydrate and nourish dry unruly hair for a silky, smooth and high shine finish.
Biolage Smooththérapie daily care and deep smoothing treatments work to manage, control, and
nourish unruly, frizzy medium to coarse hair, whilst also taking another positive step in caring for our environment.
Imagine a greener future with Biolage
Since 2008, Biolage’s eco-friendly vision has welcomed new and renovated products across its ranges.
Expanding its portfolio with Paraben free and silicone free formulas, PCR packaging and containing
natural ingredients with out synthetic dyes where possible and without compromising product
performance. With these small steps, The Matrix Biolage Green Charter aims to watch what goes into the manufacturing process as closely as what comes out and strives to reduce consumption of energy, water and minimize emissions and waste during the production process. The future looks greener with Biolage.
The BIOLAGE Smooththérapie product range:
Biolage Smooththérapie Deep Smoothing Shampoo
$28.00 RRP (300ml)
•Paraben Free
•50% PCR Content
With its clear gel consistency, this deep cleansing shampoo cleanses as it
helps to control frizz with lightweight nourishment for polished shine,
smoothness and manageability. The Paraben free means it’s also gentle on
colour treated hair.
Biolage Smooththérapie Deep Smoothing Conditioner
$28.00 RRP (250ml)
•Paraben Free
•50% PCR Content
This deep smoothing conditioner form Biolage smoothes and detangles hair
instantly as it deeply conditions hair for polished, smoothness, lasting control
and great manageability. Infused with Camellia Serum, this Paraben free
conditioner controls fly-aways and frizz to leave hair feeling soft and natural
to the touch.
Biolage Smooththérapie Ultra Control Deep Smoothing Masque
$28.00 RRP (150ml)
This indulgent formula provides a weekly masque treatment for an intensive
dose of deep conditioning for frizzy and rebellious hair. Camellia Serum
delivers soft, silky hair and long-lasting smoothness and shine.
Biolage Smooththérapie Deep Smoothing Leave-in Cream
$28.00 RRP (150ml)
•Paraben Free
•50% PCR Content
This handy leave-in treatment is the perfect heat styling accessory. The
white creamy consistency absorbs easily into the hair fibre and instantly
nourishes the hair with lightweight frizz control. The leave-in cream detangles
as well as keeping static and fly-aways disciplined whilst also protecting
against heat damage and humidity.
Biolage Smooththérapie Deep Smoothing Serum
$28.00 RRP (100ml)
This handy leave-in treatment is the perfect heat styling accessory. The
white creamy consistency absorbs easily into the hair fibre and instantly
nourishes the hair with lightweight frizz control. The leave-in cream detangles
as well as keeping static and fly-aways disciplined whilst also protecting
against heat damage and humidity.
MATRIX STOCKIST AND CONTACT INFORMATION
Biolage Smooththérapie by Matrix will be available in salons and selected retailers nationally from
July 5th, 2010.
To locate your nearest stockist, please call 1300 656 247 or visit www.matrixaustralia.com
To See All the Latest Products This Month Click Here to Visit: The Beauty Review.com.au



Matrix Blog on Sun, 12th Sep 2010 12:10 pm
Matrix Biolage Smooththerapie Smoothing Conditioner…
[...] steps, The Matrix Biolage Green Charter aims to watch what goes into the manufac [...]…