L’Oréal Paris Matte Morphose

L’Oréal Paris Matte Morphose
A soufflé foundation sensation!

L’Oréal Paris is extremely proud to launch an ingenious new make-up innovation that offers a complexion metamorphosis.  L’Oréal Paris Matte Morphose is a new foundation that incorporates leading-edge technology in an ultra-blendable soufflé texture to help create a flawless skin surface with a matte and luminous complexion.

A paradox defied
In the creation of L’Oréal Paris Matte Morphose, the L’Oréal Laboratories succeeded in reconciling a paradox.  The formulation of Matte Morphose offers a result that is both matte and luminous which was inconceivable only a few short years ago.

Leading-edge technology
At the very heart of L’Oréal Paris Matte Morphose is a luminous technology called mati-crystal.  This exceptional component is an active mattifying gel with two unique properties: (1) the structure of interlinked polymers works to capture the oil found in sebum so absorbs shine to mattify the complexion; (2) the gel is transparent so allows light to pass through the formulation which restores exceptional luminosity to the complexion.  The combination of these two unique properties in Matte Morphose allows a revolutionary make-up result that seemingly recreates the skin surface.

An ingenious soufflé texture
L’Oréal Paris Matte Morphose comes with an ingenious soufflé texture that works to resurface the skin.  Coverage is perfect, yet light, and the soufflé texture envelopes the face while still allowing the skin to breathe.  Matte Morphose blends into the skin for a visibly natural-looking result.

The soufflé formulation of Matte Morphose offers three key benefits:
1. It is ultra light – The foundation was lightened to give it an airy texture on the skin. It’s secret?  A breeze of thousands of air-filled micro-balloons that keep it lastingly aerated for a soft, light feel and sheer coverage immediately upon application.
2. It ensures coverage – Even with its ultra-light texture, Matte Morphose provides optimum coverage in comparison to other aerated textures.  The formulation evens out the complexion and covers skin tone imperfections.  The texture easily blends into the skin upon application for no-streak results.
3. It offers a soft, velvety feel with superior hold – The ultra-blendable texture of Matte Morphose stretches on the skin with amazing ease to lightly and gently envelop the skin.  The foundation has the particular characteristic of being made with volatile oils and velvety polymers which give the formula exceptional sensorial properties.  As they gradually evaporate on application the oils also stabilize the ultra-light foundation to provide excellent hold.

Professional make-up results
L’Oréal Paris Matte Morphose provides a new foundation that works to create a perfect skin texture and surface with a matte and luminous complexion for 12 full hours.  Like a make-up base it smoothes fine lines, like a mattifying foundation it unifies the complexion and corrects imperfections with ideal coverage and, like a loose powder, it leaves a light and sophisticated finish on the skin that is both matte and luminous.  With Matte Morphose the skin appears resurfaced with a matte and luminous complexion… it’s a visible metamorphosis!

Expert advice from James Kaliardos, L’Oréal Paris International Make-up Artist
“To erase visible pores, wrinkles and fine lines and shine, make-up artists generally have to use several products: a make-up base, foundation and loose powder.  With Matte Morphose, all of these different steps are brought together in a single product.  Very easy to apply, the silky texture of Matte Morphose glides over the skin for a perfect finish. This foundation has the same effect as if it contained a make-up base and loose powder to mattify and unify the complexion as well as illuminate it… in just one step!  Tho soft, light soufflé texture brightens the surface of the complexion and the technology in the formula provides a truly professional finish that is both matte and luminous… ideal for a great photo shoot!  Matte Morphose evens out and unifies the surface of the skin… just as if the skin had undergone a metamorphosis.”

L’Oréal Paris Matte Morphose comes in the following seven skin-true shades:
•    Rose Ivory 110
•    Golden Ivory 115
•    Creamy Natural 140
•    Rosy Sand 180
•    Apricot Beige 200
•    Golden Honey 230
•    Amber 310

L’Oréal Paris Matte Morphose is available at selected pharmacies, department and variety stores from April 2010 for a NSP of $34.95.

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