The Body Shop’s Moisture White™ Shiso Skin Care Collection

April 14, 2011 by  
Filed under Beauty Product News, The Body Shop

Luminous skin from within
WITH NEW MOISTURE WHITE SHISO

girlEmbrace A Bright And Even Complexion With NEW Moisture White SHISO COLLECTION

Enjoy glowing, luminous skin with The Body Shop’s Moisture White™ Shiso skin care collection, a specialist range that boosts skin confidence as it whitens, brightens and promotes radiance.
This high-performance range contains the powerful Japanese developed shiso extract, which lightens the complexion and addresses dark spots, freckles and discolouration.
Experience renewed, translucent skin with the complete Moisture White™ Shiso regime – including a Facial Wash, Moisturising Essence, Whitening Serum, Moisture Milk, Eye Serum, Night Treatment and Targeted Perfector.

Luminous and bright skin is achievable with Moisture White™ Shiso due to the powerful key element, shiso extract. This ingredient has been especially chosen as it can reduce early melanin making signals before the hyperpigmentation process and melanin production cycle starts – helping prevent uneven skin tone, brown spots and freckles. By focusing on early melanin activation, Moisture White™ Shiso helps minimise discolouration and dark spot formation. Additionally, shiso works on the cells in the epidermis to improve the appearance of existing dark spots on the skin’s surface.
Developed and tested in Japan to meet the most stringent Japanese whitening standards, the Moisture White™ Shiso collection has been proven to deliver visible benefits. Results of a four-week skin care regime trial using Moisture White™ Shiso products, showed that 90% of women saw an improvement in skin brightness, while 73% said the appearance of brown spots and freckles was reduced.

The Moisture White™ Shiso collection contains additional key ingredients to boost whiteness and luminosity, including vitamin C for antioxidant protection, liquorice extract for hyperpigmentation prevention and Community Fair Trade organic aloe to smooth and hydrate.

moisture-white-shiso-foaming-facial-washThe Body Shop works with a network of experts to source wonderful ingredients through the unique Community Fair Trade programme.
The Community Fair Trade aloe in Moisture White™ Shiso is hand-harvested, hand-washed and hand-filleted within 12 hours of harvesting, to ensure that its natural qualities are maintained throughout production. This trade benefits the enterprising farmers of El Progresso in Guatemala, helping the community plan for a brighter future.

Moisture White™ Shiso Foaming Facial Wash RRP $31.95
Embrace luminous and clear skin with this gentle Foaming Facial Wash which effectively removes
make-up and impurities for skin clarity and radiance.
moisture-white-shiso-moisturising-essenceWith vitamin C and licorice, this instant mousse-tofoam, oil-free wash creates a luxuriously rich and creamy lather to cleanse and remove dead skin cells. Use every morning for a clear, supple and
bright complexion.

Moisture White™ Shiso Moisturising Essence RRP $44.95
Brighten and hydrate skin with this refreshing Moisturising Essence. This lotion is easily absorbed, giving skin a matte appearance and providing up to 12 hours of hydration. This product contains the brightening powers of shiso extract, vitamin C, liquorice and organic aloe sourced from Guatemala through the Community Fair Trade programme. For lasting radiance, apply to a cotton pad and sweep over face in the morning or evening.
Over 86% of women who participated in Japanese user trials commented that this product helped their skin look brighter, softer and more hydrated.*

moisture-white-shiso-whitening-serumMoisture White™ Shiso Whitening Serum RRP $51.95
Enjoy whitening and hydration for up to 12 hours with this serum. Blend gently onto skin for an
invisible and non-sticky treatment that addresses the production of excessive melanin, resulting in an even-toned, translucent and soft complexion. For optimal results smooth over skin before applying moisturiser, morning and night.
moisture-white-shiso-whitening-moisture-milkThis Shiso Whitening Serum is proven to reduce the visibility of brown spots and freckles. 88% of women who participated in Japanese user trials saw a more even-toned complexion after four weeks.*

Moisture White™ Shiso Whitening Moisture Milk RRP $51.95
Bathe skin in this luxurious daily Moisture Milk, which protects against dryness for hours with its invisible moisture barrier, held like a film against your skin. Guard and moisturise your skin whilst reducing the appearance of dark spots and freckles. For a milky-white complexion, smooth over skin after applying the Whitening Serum each morning.
moisture-white-shiso-night-treatment86% of women who participated in Japanese user trials saw an improvement in their skin brightness
after four weeks.*

Moisture White™ Shiso Night Treatment RRP $59.95
Wake up with a brighter, more supple complexion with this luxurious Night Treatment. Overnight this product renews skin’s appearance, combating hyperpigmentation as it smoothes and moisturises.
Each evening, massage into skin and let the shiso extract, vitamin C, liquorice and Community Fair Trade aloe vera lighten and replenish during sleep. For optimal results, use after applying Whitening Serum.
moisture-white-shiso-eye-serum69% of women who participated in Japanese user trials saw a reduction in appearance of brown spots
and freckles after four weeks.*

Moisture White™ Shiso Eye Serum RRP $39.95
Be a bright-eyed beauty with this multi-tasking and gentle serum. Powered to moisturise for up
to 12 hours, this formulation features the same key Moisture White™ ingredients of vitamin C, liquorice and Community Fair Trade aloe vera to protect, brighten and hydrate the delicate eye area. To use, dab a small amount around the eye socket with fingertips.
moisture-white-shiso-concentrated-target-perfectorOver 88% of women who participated in Japanese user trials saw an improvement in skin brightness
around the eye area after four weeks.*

Moisture White™ Shiso Concentrated Target Perfector RRP $48.95
Boost skin confidence and take action against dark spots with this shiso concentrated Target Perfector. With a unique roller ball applicator, this powerful products’ formulation is ideal for targeting dark areas and sun damage, creating an overall even, porcelain-like complexion. To use, roll directly on to dark spots and freckles.
91% of women who participated in Japanese user trials agreed it helped to easily target brown spots and pigmentation.*

Perfect Partners
Experience up to 12 hours of combined whitening and hydrating power with Moisture White™ Shiso Whitening Serum and Moisture White™ Shiso Whitening Moisture Milk. While the moisturising serum combats production of excessive melanin and evens out skin tone, the brightening moisturiser
helps keep skin hydrated and protected. Use both together to enjoy optimal whitening and hydrating action for luminous, supple skin.
* Test results based on 60 Japanese women who used the Moisture White™ regime over a 4 week period.

The New Moisture White™ Shiso range will be available from 21 March 2011, in selected stores nationally and online at www.thebodyshop.com.au.
Stockist: 1800 065 232

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