Dita Von Teese lingerie collection, Von Follies by Dita Von Teese, launching exclusively at Target Australia

November 23, 2011 by  
Filed under Beauty Event News

Dita Von Teese lingerie collection, Von Follies by Dita Von Teese, launching exclusively at Target Australia

Australian brand development company lime door brands in conjunction with lingerie company Diamondcut International today announces Target Australia as the exclusive Australian retailer of the upcoming lingerie collection designed by international style icon, Dita Von Teese.

Entitled Von Follies by Dita Von Teese, the range will be available in Target Australia stores across Australia from early February 2012.

Von Follies by Dita Von Teese was inspired by Dita’s long-time love of lingerie and her own personal collection of vintage lingerie. The launch range combines sophistication and sensuality with distinct touches such as grosgrain and velvet ribbons, delicate eyelash lace, and control mesh to give the essence of the sultry 1950’s glamour girl.

True to Dita Von Teese’s signature style, the collection encapsulates an iconic vintage feel
including one of her personal favourites, the overwire bra and high waisted briefs, garter belts and lovely corsolettes. Each item enhances the feminine silhouette that Dita Von Teese is world
renowned for representing.

Explaining the inspiration for the range, Dita Von Teese noted, “There are so many vintage lingerie pieces I love that I haven’t been able to find in all my years of collecting. I wanted to design pieces that are tributes to my vintage obsessions, to make them beautiful and functional, while modernising them for everyday wear.”
“I’ve had a longtime fascination with the 1950’s era overwire bras. It’s something that has been
quite a task to create, but the end result is so chic, and so unique, I’m very proud of it. It’s a
statement piece meant to be seen,” she said.

The range features ten collections that range from black lingerie sets that Dita Von Teese feels
every woman should own, to bold luxurious reds, nudes with black lace overlay, vintage-inspired
pale shades of satin, and even an animal print.

The stylish range also represents great value to customers. Bras and briefs will range from $17.00 with exquisite bustiers and fitted corsolettes ranging from $79.00.
With selected bra styles available up to an E-cup and briefs up to size 20, Von Follies by Dita Von Teese will bring a touch of sophistication and glamour to Australian women of all shapes and sizes.

Dita Von Teese explains, “It was very important to me to offer lingerie in a large range of sizes. Size range was one of the first things I asked when I was approached to create this collection. It was important to me to accomplish the task of making these beautiful things in sizes that can make any woman feel sexy and glamorous, and I’m very proud that we have been able to do that, while
keeping prices affordable,” she concluded.

The first pieces from the collection will be in Target Australia stores across Australia from early February 2012 with exciting new product lines to be introduced in March and April 2012. To ensure that all Australian women have easy access to this exclusive range, Von Follies by Dita Von Teese will also be available for purchase online from the Target Australia website at www.target.com.au
from early February 2012.

To See All the Latest Products This Month Click Here to Visit: The Beauty Review.com.au

Estée Lauder Companies Inc. Deeply Mourns the Death of Evelyn H. Lauder

November 14, 2011 by  
Filed under Beauty Event News, Estee Lauder

The Estée Lauder Companies Inc. Deeply Mourns the Death of Evelyn H. Lauder,
Senior Corporate Vice President and Head of Fragrance Development Worldwide,
and Founder of The Breast Cancer Research Foundation

The Estée Lauder Companies Inc. (ELC) yesterday announced the passing of Evelyn H. Lauder, Senior Corporate Vice President and Head of Fragrance Development Worldwide, at the age of 75 from complications of non-genetic ovarian cancer. Mrs. Lauder died on November 12, at her home in New York City with her family by her side.

She is survived by her beloved family: husband Leonard A. Lauder, Chairman Emeritus of the Estée Lauder Companies; son William, Executive Chairman of the Estée Lauder Companies; son Gary, Managing Director of Lauder Partners LLC, and his wife Laura, General Partner of Lauder Partners; and five grandchildren.

“My mother carried the torch of our Company heritage and the values that were passed to her by my grandmother, Mrs. Estée Lauder,” said William Lauder. “My mother and father were life partners as well as business partners. They nurtured the culture and growth of the Estée Lauder Companies, and as we grew, my mother was our creative compass and pillar of strength. Together my family and the Company celebrate the beautiful person she was.”

Speaking for the Company, President and Chief Executive Officer Fabrizio Freda said, “Evelyn embodied the heart and soul of the Estée Lauder Companies. She was one of the pivotal architects of our vision, values, and culture. She was dynamic, creative, smart, endearingly warm, generous, and incredibly gifted at connecting with people. Her enthusiasm was contagious.”

Mrs. Lauder’s life is a remarkable American success story. Born in Vienna, Austria, her parents fled from Europe with her during the Nazi occupation, eventually settling in New York City. Asleep when the ship bringing them to the United States arrived in New York Harbor, her mother woke her up to see the Statue of Liberty. Mrs. Lauder would remember, and be inspired by, that symbol of hope for the rest of her life.

She was very proud of having attended and graduated from New York City public schools and from Hunter College, part of the City University of New York. After receiving her college degree, she was a public school teacher in New York City for several years.

As a college freshman, she had been introduced to Leonard A. Lauder, the older son of Estée and Joseph Lauder, owners of a small family cosmetics company, and they married in 1959. That same year she joined the family business. She had many roles then, including serving as New Product Director and as Marketing Director. Her teaching background was an excellent springboard for one of her earliest contributions, the creation of the Company’s brand training programs. She also measured color standards in makeup, sold products in stores, and made numerous personal appearances.

Her invaluable insights on fashion trends and consumers’ rapidly changing needs influenced new approaches to the development of innovative skin care, makeup, and fragrance. The significant contributions she made in education and product development still distinguish the Estée Lauder Companies as the leader in global prestige beauty. When the Company began creative work on what became Clinique in 1968, Mrs. Lauder thought of the name Clinique and became the first to wear the now ubiquitous Clinique white lab coat after she was named the brand’s first Training Director.

In 1989, Mrs. Lauder assumed the role of Senior Corporate Vice President and Head of Fragrance Development Worldwide. Her love of gardening and flowers served as inspiration as she designed new fragrances. She led the development of the Company’s most globally successful fragrances, including the best-selling Beautiful and Pleasures.

Mrs. Lauder was a philanthropic leader in New York City. She served on the Board of Overseers at Memorial Sloan-Kettering Cancer Center and on the boards of the Central Park Conservancy and the Evelyn and Leonard Lauder Foundation. Many other charities also benefited from Mrs. Lauder’s thoughtful guidance and renowned generosity, including nonprofits devoted to health and human services, education and inner-city schools, the environment, women’s causes, and the arts.

Mrs. Lauder was perhaps best known to the public for her work in bringing global awareness to women’s health, a passion that stemmed from a personal experience with early stage breast cancer. In 1992, she co-created the Pink Ribbon, now recognized as the worldwide symbol of breast health, and launched the Estée Lauder Companies Breast Cancer Awareness (BCA) Campaign (www.bcacampaign.com). Each year, the BCA Campaign raises funds through its brands, employees, and retail partners around the world to help support breast cancer research. Mrs. Lauder founded The Breast Cancer Research Foundation (BCRF) in 1993 to provide crucial funds to breast cancer medical and scientific researchers around the world. BCRF (www.bcrfcure.org) has raised more than $350 million and supports 186 researchers globally.

“Each October, it is extraordinary to see the absolute dedication of our employees around the world to the BCA Campaign. Evelyn’s mission became our mission; her passion became our passion. She inspired all of us, and we will continue to move forward with her vision to rid the world of breast cancer,” said Mr. Freda.

Mrs. Lauder was an avid photographer, and her work is represented in many public and private collections, including the Whitney Museum of American Art, the Brooklyn Museum of Art, and the Museum of Fine Arts in Houston, as well as leading medical facilities in the United States and abroad. In October 2002, Harry Abrams, Inc. published An Eye for Beauty, Mrs. Lauder’s second collection of photographs. Her first book of photographs, also from Abrams, The Seasons Observed, was published in September 1994.  In September 2011 her works were on display at the Gagosian Gallery in London. Her third book, In Great Taste: Fresh, Simple Recipes for Eating and Living Well, was published in 2006.

A visionary, true leader, and dear friend, Mrs. Lauder will be forever missed by everyone at the Estée Lauder Companies.

To See All the Latest Products This Month Click Here to Visit: The Beauty Review.com.au

Stylist Insider: Beauty & The Geek Makeover Segments

October 29, 2011 by  
Filed under Beauty Event News

Stylist Insider: Beauty & The Geek Makeover Segments

Channel Seven’s Beauty & The Geek makeover segments proved that you should never judge a Geek by its cover!

At least now when Australian Hairdresser of the year Joey Scandizzo and acclaimed  fashion stylist Henry Roth have something to do with it.
Thanks to highly talented stylists and hair & makeup artists the mansion Geeks were transformed beyond recognition across a two-part makeover.
Joining the team again this season, Joey Scandizzo revealed the first of his makeovers on the first female Geek Helen and no longer single Geek Lachlan.
“I love working on this show” said Joey. “The cast are all really nice guys and I had a ball helping restyle them with cool new cuts. This season, the end results speak for themselves, Helen and Lachlan look awesome.”
Episode two which aired last night saw more draws drop, as the remaining four Geeks were unveiled.
Continues Joey “Gilbert and Jimmy were especially great to make over, they were both up for a massive change and loved their new looks.
In Geek Jimmy’s own words Joey transformed him from a “total warwolf to a cool cat” with a complete colour transformation and a uber-cool 1960’s inspired quaff.
Whilst Gilbert, who will have his hair touched up at Joey Scandizzo Salon Melbourne ahead of his appearance at Melbourne Spring Racing Carnival Oaks Day, created the most excitement when his new do and buff bod were revealed for all to see.
“Let’s face it, Gilbert is long longer a Geek” continues Joey.” Look out ladies at
Oaks Day is all I have to say.”

To See All the Latest Products This Month Click Here to Visit: The Beauty Review.com.au

Knit for children in need – 2011 Guardian Angel Knitting Program

July 22, 2011 by  
Filed under Beauty Event News

Now in it’s 13th year, Guardian Pharmacy is once again running their Guardian Angel Knitting Program. The program will launch on 1st June and continue to 31st August.

Each year the Guardian Angel knitting program encourages knitters of all levels – from novices to nannas, children to crafty pros – to pick up sticks, hone their skills and donate their woollen creations to Australians in need. Knitted items include clothes, blankets, scarves, beanies and other garments.

This year Guardian Pharmacy is proud to partner with Variety – the Children’s Charity, a national not-for-profit organisation empowering children who are sick, disadvantaged or have special needs.
Variety Australia and in light of the recent Christchurch earthquakes, Variety New Zealand have been recruited for the program.

Variety General Manager David Small, says: “We are excited to partner with the Guardian Angel Knitting Program to help children and families who are experiencing difficult times across Australia and New Zealand, and we are encouraging all Australians to knit for children in need.”

Spotlight has again joined the campaign as a partner, supplying patterns and discounts on wool through the 2011 Guardian Angel Knitting Book. “Spotlight is again proud to be supporting the
Guardian Angel campaign and encourages everyone to pick up their needles and yarn and get knitting!” said Steve Carey, Corporate Affairs, Spotlight.

In 2010, over 100,000 warm, knitted garments were created and donated through the Guardian Angel Program. That’s enough pieces to clothe a capacity crowd at the MCG!
“We are encouraging all to take flight as a Guardian Angel this June, July and August and support
children in need,” said Angie Moore, Marketing Programs Manager for Guardian Pharmacy.
“The Guardian Angel Knitting Program is testament to Guardian Pharmacy’s commitment to supporting
the local communities in which we operate,” Ms Moore continued.

Australian Designers Get On Board
2011 Guardian Angel Knitting Program

Leading Australian designers Bettina Liano, JasonGrech, Nicolangëla and Lisa Barron have joined forces with Guardian Pharmacy’s annual charity campaign Guardian Angel to encourage the community to knit for those in need.

Each year, from June to August, the Guardian Angel Knitting Program encourages all Australians to knit items including clothes, blankets, scarves and beanies, and hand them to their local Guardian Pharmacy. This year Variety – the children’s charity will receive the items and distribute to kids less fortunate in Australia and New Zealand.

Leading by example, these top designers encourage all knitters, from novices to nannas, to pick up sticks, hone their skills and donate their woollen creations to those in need this winter.

“As the temperature drops and winter sets in, I am proud to be one of Guardian Pharmacy’s ‘Guardian Angels’ and support this worthwhile charity,” said Lisa Barron.

“Knitting is not just for Nannas! As a top fashion trend for this winter, I encourage everyone to get involved,” said Jason Grech.

“As a mother myself, it’s a great feeling to give back to the community and kids in need,” said Nicole Williams, designer, Nicolangela.

“I have always felt strongly about charities that target disadvantaged children and see the Guardian Angel Program as a great platform to show my support,” commented Bettina Liano.

The exclusive garments will be auctioned through charity partner Variety, with all proceeds going to helping less fortunate children in Australia and New Zealand.

People wanting to become a ‘Guardian Angel’ can visit their local Guardian Pharmacy to pick up a
free pattern book, full of helpful hints and tips on different garments to knit.

For more information on the Guardian Angel program or to find your nearest Guardian Pharmacy,
please call 1300 888 666 or visit the Guardian Pharmacy website www.guardianpharmacies.com.au.

ASAP SKIN PRODUCTS WINS AT AUSTRALIAN BEAUTY AWARDS 2011

July 9, 2011 by  
Filed under ASAP, Beauty Event News

ASAP SKIN PRODUCTS WINS AT AUSTRALIAN BEAUTY AWARDS 2011

The team at ASAP are very excited to share news of our recent success at the Australian Beauty Awards 2011. ASAP pure mineral make-up won the Judges’ Choice Award for the best mineral make-up. In addition to this, ASAP ultimate hydration was a runner up in the Judges’ Choice Award for the best facial moisturiser.

ASAP was competing against some of the leading international brands including Chanel, Jane Iredale, YSL, Shu Umura, SK-II, Clinique, Clarins, Elizabeth Arden and Lancôme, making the win all the more significant.
The Australian Beauty Awards is the country’s biggest, industry accredited beauty initiative of its kind. The official annual awards celebrate the greatest products across the breadth of the industry ranging from skincare and make-up to fragrance and body products.

A panel of 25 beauty experts including beauty directors and editors from leading magazines Cosmopolitan, Good Health, Grazia, Madison, The Australian Women’s Weekly and Woman’s Day, together with respected leaders from the beauty industry, tested thousands of products for ease of use, value, performance and innovation.

We are very excited to have received this recognition for our asap pure mineral make-up range. asap pure will now receive coverage in a 12 page beauty supplement in the August issues of Grazia, Cosmopolitan, Madison and The Australian Women’s Weekly(2.28 million readership) and coverage on the official beauty awards website.

This industry recognition is sure to raise the profile of asap pure, introducing our proudly Australian brand to even more women looking for the best in mineral make-up. For further information on the awards and our success please visit www.beautyawards.com.au

ASAP Directors Leanne Stewart (pictured right) and Carley Dowdle (pictured left) accepting the award with Kelly Baker, Beauty & Health Director, The Australian Women’s Weekly.

To See All the Latest Products This Month Click Here to Visit: The Beauty Review.com.au

Thierry Mugler Launches new Angel Campaign featuring Eva Mendes

Unveiling of the new Thierry Mugler ANGEL campaign at the IAC Building in NYC, June 23 featuring Eva Mendes.

Eva Mendes, the new face of ANGEL looked nothing less than glamorous in a custom made Mugler creation, adorned with a wing tipped bustier and three sparking small silver stars.

“Once you commit, once you fall in love with Angel, you wear it for a lifetime.”
Eva Mendes

Backstage at Paris Fashion Week for Issey Miyake

two-models-featBackstage at Paris Fashion Week with Eugene Souleiman,
Global Creative Director, Wella Professionals
Creating the Hair Look for Issey Miyake A/W ‘11

face-shot-smThe Look:  ‘Walk the Line’
The genesis of the A/W ’11 Issey Miyake collection was a simple straight line. Used as a design starting point, the evolution of the line was the single inspiration behind the collection, the hair look and the show invitation.
“I took the line as the starting point of the hair look and by experimenting with folding, stretching, and applying repetition and scale, I ended up with two different permutations of the same hair look” said Eugene Souleiman, Global Creative Director, Wella Professionals, Care and Styling.  “For the first look, I took the solid line and stretched it to create a triangle shape, reminiscent of the shape of the open lid of a grand piano, which was no coincidence as the show music was provided by three grand pianos, placed at the entrance of the catwalk.  Then, to emphasise the straight line and the triangular shape, I used the show invitation as a template to paint on a series of white triangles to the side of the head, fading up towards the ponytail.  The line was also the starting point for the second look, where my challenge was to create a straight line from the circular shape of the head, and this was achieved by creating a cone shaped structure to the hair and pulling back to a high ponytail.  Viewed from the side, this created a straight line from the hair line to the ponytail, and had an almost alien feeling to it” added Eugene Souleiman.

Get the Look:
Start with freshly washed and conditioned hair, and apply  Wella Professionals High Hair Crystal Styler spray onto hair and blow dry the hair backwards and upwards directing the hair towards the crown to give the roots direction. Use a soft bristle round brush to get a clean, shiny feel.

Look 1:

Take the fringe out by dividing the front part of the hair into a V section and clip out of the way, scrape the rest of the hair back in to a high ponytail, positioned right on the crown of the head and secure with white elastic and bind to the length of around 5cm.  Go back to the front section and using a round brush blow dry backwards to create a graphic line and join by tying to the existing ponytail – tying where the binding ends.  Finish off by cleaning the loose hairs by using Wella Professionals High Hair Ultra Finishing Spray sprayed directly on to a large blusher brush and then brush softly on the head.
one-model-smOnce you have the hairstyle in place – create a triangular shaped paper template and hold this against the hair line on one side of the head and using a creamy white eye shadow and brush – brush the shadow into the hair using more product along the hairline and fading towards the ponytail.  Ensure that the line you are creating is parallel to the line of the triangular ponytail.

Look 2:
Take a round circle from the inner part of the head, ensuring that all hair around the hair lines is kept out of the circle.  Tie the circle into a ponytail at the crown area and bind again for around 5cm to give height.  Back comb the remaining loose hair section around the hairlines and smooth with Wella Professionals High Hair Finishing Spray applied to a soft bristle brush rather than directly to the hair to make the product look invisible.  Pull entire hair backwards and upwards and join with previous pony tail, at the top where the existing elastic ends. Finish with a spray of Wella Professionals High Hair Ocean Spritz Beach Texture Spray to the ponytail section for added texture.

Products:
•    Wella Professionals High Hair Crystal Styler (RRP $23.50)
•    Wella Professionals High Hair Finishing Spray (RRP $23.50)
•    Wella Professionals High Hair Ocean Spritz Beach Texture Spray (RRP $22.00)

To See All the Latest Products This Month Click Here to Visit: The Beauty Review.com.au

Backstage at Paris Fashion Week for Haider Ackermann

eugene-and-modelBackstage at Paris Fashion Week with Eugene Souleiman,
Global Creative Director, Wella Professionals
Creating the Hair Look for Haider Ackermann A/W ‘11

The Look: ‘Hybrid Warriors’
The hair look for the Haider Ackerman A/W ’11 show in Paris was literally out of this world as Eugene Souleiman, Global Creative Director, Wella Professionals, created an army of warrior like models.  “The look is both outer wordly and chic.  Haider Ackerman creates clothes for the connoisseur, he is all about precision and perfection, not softness, and I wanted to create a look that was strong, chic and very rich” said Eugene Souleiman.
“I wanted the girls to look like a hybrid of nature, as if they were from another planet.  So I created a hair look that morphed with the clothing to become part of the total look, almost as if it wasn’t hair but a warrior’s helmet; part of their battle dress.  There is also a reptilian element to the hair, like the beautiful armour of an insect’s shell” added Eugene Souleiman.

faceEugene worked with Josh Wood, Global Creative Director for Color, Wella Professionals, to create petrol and metallic hued hair pieces, which were perfectly matched to the clothes, and then added these to the front of the hair to give a subtle effect at the front which led to a hit of colour at the back of the head where the piece was ironed completely flat to resemble a razor sharp sabre, adding to the overall warrior effect.  “The coloured hair pieces resembled the texture of satin, where the hue has a sheen rather than a shine.  Our task was not only to create colour that complemented the fabric but also a hue with an inner depth” commented Josh Wood.

Get the Look:

Start with freshly washed and conditioned hair, and apply Wella Professionals High Hair Crystal Styler to the hair and blow dry the hair in an upwards direction from the jaw line, away from the face, flattening the roots using a soft bristle round brush.
Create a inner circle parting on the crown of the head, around 25cm in diameter, leaving the remaining hairline loose. Tie the hair in the inner circle in to a tight ponytail and secure with elastic. Using a piece of round padding to the height of around 25cm, pull the ponytail through the centre of the padding and secure the padding in place using long hair pins. Part the pony tail in to four sections and tightly pull each section down over the padding and secure at the base with a hair pin then wrap the remaining hair around the base of the padding and again secure with hair pins.   Repeat for all four sections as this will hold the ‘padding bun’ in place securely.
profile-smClip the loose front section of hair (just the section from eyebrow to eyebrow) out of the way.  Divide the remaining hair into three sections and pull each section up towards the top of the bun to create a ponytail and secure with elastic directly on the top of the bun.  Fold the remaining hair of the ponytail and secure against the front of the bun using hair pins.
If you are using a coloured hair piece, unclip the front section of hair and glue in the coloured piece (the hair piece must be straightened before putting in place).  If not, follow directions from now on… take the front section and brush through to ensure that it’s smooth and tie with an elastic at the top towards the back of the bun (this will cover the other ponytail elastic), make sure that you create tension as you pull the hair back, using Wella Professionals High Hair Ultra Finishing Spray – sprayed directly on to a soft bristle brush to help hold in place and create a sleek finish.  Saturate the remaining ponytail with Wella Professionals High Hair Ultra Finishing Spray, then using straightening irons, pull through the hair slowly to create a solid ‘blade’ shape at the back of the head.  Then using a large blusher brush with Wella Professionals High Hair Ultra Finishing Spray, brush over the head to get rid of any loose fly aways – the finished look should be absolutely smooth.

Products:
•    Wella Professionals High Hair Crystal Styler (RRP 23.50)
•    Wella Professionals High Hair Ultra Finishing Spray (RRP $22.00)

To See All the Latest Products This Month Click Here to Visit: The Beauty Review.com.au

EVA MENDES THE NEW FACE OF ANGEL BY THIERRY MUGLER

March 19, 2011 by  
Filed under Beauty Event News, Thierry Mugler

eva-mendesc2a9billy-farrell-smEVA MENDES
THE NEW FACE OF ANGEL BY THIERRY MUGLER

Thierry Mugler proudly heralds the newest Angel icon to join his celestial stars.

To begin a new chapter in his galaxy, the legendary designer and master perfumer has once again chosen an international star to represent this iconic scent. Strong one moment and demure the
next, both femme fatale and spontaneous, Eva Mendes personifies the very facets of sensuality encompassing Angel.

While Naomi Watts’ ethereal beauty embodied the angelic aspect of the fragrance, Thierry Mugler chose to reignite the enticing and explosive dimensions of the fragrance with the sultry Mendes.
Though her obviously flawless physical beauty is in perfect harmony with the artist’s aesthetic canon – Ms. Mendes mesmerized Mugler with her independence, determination and humor.

From her attention grabbing performance in ‘Training Day’ (Antoine Fuqua) to ‘We Own the Night’ (James Gray), this young American has gone on to undertake many other prestigious roles (The Other
Guy, Hitch…), working with the greats Frank Millier, the Farrelly brothers to name a few. There is not a role Eva Mendes cannot play, from drama to comedy, independent films and blockbusters.
Her most recent film, ‘Last Night’ (Massy Tadjedin) with Guillaume Canet, Keira Knightley and Sam Worthington, released in 2010

ABOUT ANGEL
BEWARE OF ANGELS

In 1992, when he launched Angel, his very first perfume, Thierry Mugler chose Estelle Lefébure. Perched atop a New York skyscraper, wearing a black suit and enveloped in a blue muslin scarf, she began the saga that Jerry Hall continued in 1995 dressed in a silver gown on the immaculate dunes of White Sands National Park in New Mexico.
In 1998, Amy Wesson embodied a crystal angel echoing of the most beautiful icon of all:
Angel and its star-shaped bottle.
Next was Anna Maria Cseh’s dizzying portrayal in 2003, about to go over the edge, surrounded by the chaos of night, fervently protecting her precious perfume.
In 2006, the Angel legend continued with Bianca Balti, hypnotized by her own reflection after having put on the heady fragrance.
In 2008, Angel reconnected with its original magic in a contemporary fairy tale interpreted by the beautiful Naomi Watts.

In 2011, a new angel appears with Eva Mendes.

To See All the Latest Products This Month Click Here to Visit: The Beauty Review.com.au

New York Fashion Week 2011 – Paul Som

March 18, 2011 by  
Filed under Beauty Event News, Wella Professionals

model-on-catwalk-2Backstage at New York Fashion Week with Eugene Souleiman,
Global Creative Director, Wella Professionals
Creating the Hair Look for Peter Som A/W ‘11

model-on-catwalkThe Look:

The hair look at the A/W ’11 Peter Som show in New York was inspired by the bouffant look of the ‘60s but with a modern twist.  The classic up-do was given a sexy edge by deconstructing the look to give a more contemporary ‘messed up’ feel.  The final result appearing as if it was coming undone or windswept to give a textural, autumnal feel to the hair.

“I was inspired by the heroines from the old Hitchcock movies to create a classic 50s up-do and then deconstruct it so that it looks rawer. To modernise the hair look even more, the traditional 60s block hair colours of blonde, black and red were soften with a tonal hair palette.  It’s the look of a cool girl whose hair is not too perfect and the realness of her style shows her true character.  She’s the kind of girl whose rawness makes you take a second look.  This look is absolutely in the spirit of the Trend Vision Glamazon trend” says Eugene Souleiman, Wella Professionals Global Creative Director, Care and Styling.
To get the perfect colour for the show, Eugene worked in partnership with an elite team of Wella Professionals colourists from North America, to create a hair colour palette to perfectly complement Peter Som’s A/W ’11 collection. The team created custom coloured natural hair wefts for each model.  Each extension was two shades lighter than the model’s natural hair color which was then blended into the girl’s hair to add colour lift and more body and texture, for that total Glamazon look.

profile-shotGet the Look:
Start by creating natural, textured hair by spraying Wella Professionals High Hair Ocean Spritz Beach Texture Spray at the roots.  Blow-dry the hair upside down using just fingers to create untamed volume then tease hair at the crown by backcombing.  Make a centre parting and pull hair behind the ears; tie at one side into a tight ponytail, leaving out at the backcombed section of hair and the bottom section to create a tight, severe hair line.  Brush the top surface of the hair and twist into an asymmetric French twist and secure with a hair pin.  Finally, dry hair gently with a hairdryer and spray lightly with Wella Professionals High Hair Designer Spray to hold the look.
back-of-head

Products:
•    Wella Professionals Color Touch – Natural Blondes and Browns
•    Wella Professionals High HairOcean Spritz Beach Texture Spray RRP $23.50
•    Wella Professionals High Hair Designer Spray RRP $23.50

To See All the Latest Products This Month Click Here to Visit: The Beauty Review.com.au

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