Avon Hello Green Tomorrow Reforestation Campaign
June 4, 2010 by admin
Filed under Avon, Beauty Event News
Avon Hello Green Tomorrow Reforestation Campaign plants nearly 2,000,000 trees in South America’s Atlantic Rainforest
Global Women’s Environmental Movement Extends to 60 Countries and Reaches a Major Milestone in Two Months
In recognition of UN World Environment Day, Avon Products Inc. (NYSE: AVP) today announced that it will plant two million trees to restore the Atlantic Rainforest in South America, one of the most critically endangered ecosystems in the world. This commitment is part of the company’s Hello Green Tomorrow Campaign, announced in mid-March, to unleash the power of its woman-to-woman network of 6.2 million Avon Representatives and 300 million customers in a global women’s environmental movement to nurture nature. In just 80 days, this veritable green army was able to virtually double the company’s initial pledge of $1 million dollars, with every dollar going to the planting and restoration of one tree. Sixty countries, ranging from Japan to Mexico to Russia, are participating in the Hello Green Tomorrow campaign – making this the first truly global effort of its kind.
“The two million trees we are planting represent the initial milestone in what will be an ongoing global environmental mobilization effort ” said Andrea Jung, Avon’s chairman and chief executive officer. “In addition to raising funds to plant and restore trees, we are also leveraging our powerful woman-to-woman network to drive ‘green’ educational information on the five simple things each and every one of us can do to improve our environment.” She added “This comprehensive Hello Green Tomorrow initiative reflects the company’s commitment to environmental stewardship and to doing our part to protect our planet for the next generation.”
All trees planted in the Atlantic Rainforest through Hello Green Tomorrow will support the United Nations Environment Program (UNEP) Plant for the Planet: Billion Tree Campaign. The trees will be planted and the restored forest monitored by The Nature Conservancy, Avon’s partner in the program.
“Conserving South America’s Atlantic Rainforest is critical for both nature and for the millions of local people who depend on it for survival,” said Glenn Prickett, Chief External Affairs Officer of The Nature Conservancy. “The funds raised with Avon will advance The Nature Conservancy‘s restoration efforts in the forest, which in turn will protect important sources of clean water for local communities and, on a more global scale, help to regulate the atmosphere and stabilize global climate.”
Hello Green Tomorrow is Avon’s first external effort for an environmental cause, but the company has a long heritage of mobilizing its Independent Sales Representatives and customers to address the issues of breast cancer and domestic violence. Through 2009, more than $725 million was raised and donated for these causes worldwide through the Avon Foundation for Women. Hello Green Tomorrow underscores Avon’s commitment to environmental stewardship in areas ranging from greenhouse gas reduction to the use of “green” building standards in new construction. As a reflection of this commitment, in 2009 Avon ranked #25 on Newsweek magazine’s first “green” list of the 500 largest US-based corporations.
In conjunction with Hello Green Tomorrow, Avon announced the Avon Paper Promise, a comprehensive policy outlining efforts and goals for promoting sustainable forest use, protecting forests, and reducing demands on forests. Avon’s goal is to purchase 100% of its paper from certified and or post consumer recycled content sources within ten years, with a certification preference of Forest Stewardship Council.
To support the educational mission of the Hello Green Tomorrow Campaign, Avon launched a comprehensive website focused on “Five Simple Things” that anyone can do to be green: Reduce, Reuse, Recycle, Rethink and Replant. The website includes expert tips and blogs, interactive opportunities to share green tips, and information on the Atlantic Rainforest. In addition to the central site, there are local Hello Green Tomorrow websites in many of the 60 participating countries around the world.
For more information and to get involved in the program, visit www.hellogreentomorrow.com.
TAYLOR SWIFT BECOMES NEWEST COVERGIRL
May 4, 2010 by admin
Filed under Beauty Event News, Covergirl, Featured
EASY, BREEZY, BEAUTIFUL
TAYLOR SWIFT BECOMES NEWEST COVERGIRL
Platinum-Selling Artist Signs First Beauty Contract

Multi-platinum singer-songwriter Taylor Swift can now add COVERGIRL to her list of accomplishments. The 20-year-old, GRAMMY award-winning star has just finished shooting her first advertisements for the beauty giant, and will represent a new line of luxury products for the brand. The ads are scheduled to debut in January 2011.
“With her fresh beauty and authentic style, Taylor is a wonderful addition to the COVERGIRL family,” said Vince Hudson, General Manager, COVERGIRL Cosmetics. “Through all her success, Taylor remains a grounded and sincere woman who connects with fans everywhere just by being true to who she is. She personifies the iconic image of the brand while representing the next generation of both inner and outer beauty.”
“I am so excited to become the next COVERGIRL,” said Swift. “I have admired many of the COVERGIRL’s since I was a little girl… great artists and actresses who are confident and still themselves. It’s like a dream come true to be a part of the future of COVERGIRL.”
With millions of fans worldwide, Swift has achieved remarkable success since first entering the country music scene in 2006. To date she has sold more than thirteen million albums and is the top-selling digital artist in music history. Her second album, Fearless, has spent more weeks in the top spot on Billboard’s all-genre Top 20 chart than any other album this decade. The GRAMMY Awards, the Country Music Association, the Academy of Country Music, and the American Music Awards all named Fearless the 2009 Country Album of the Year and, this year, the album won the all-genre GRAMMY Award for Album of the year. Last year, Swift earned the American Music Award for Artist of the Year and was the youngest artist ever to win the prestigious CMA Award for Entertainer of the Year.
Since its introduction in 1961, the COVERGIRL brand has been a pioneer in celebrating women’s inner and outer beauty, and their drive to look and be their best selves. The long list of famous COVERGIRL’s has included Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Rihanna, Niki Taylor and Molly Sims, and its current roster including Drew Barrymore, Jennifer Hawkins and Ellen DeGeneres.
ESTÉE LAUDER INTRODUCES - Your Beauty. Your Style. Your Profile.
April 22, 2010 by admin
Filed under Beauty Event News, Estee Lauder, Featured
ESTÉE LAUDER INTRODUCES - Beauty. Your Style. YourProfile
Free In-Store Makeup Events and Professional Photos - Give Customers Their Best Social Media
If you are on a social networking site like Facebook, your profile photo can be seen by millions of people every day – wouldn’t you like to put your best face forward? Instead of posting that snapshot from last year’s, let Estée Lauder help you with Your Beauty. Your Style. Your
Estée Lauder’s Your Beauty. Your Style. Your Profile. events can help with simple makeup looks that make you look just right for just the right site. Then a professional will take your photo, provide you a hard copy, and even e-mail it to you so you can immediately upload it to your social network profile, mobile or smart phone – all FREE!
At selected Myer and David Jones counters across Australia, Estée Lauder’s Beauty Advisors can help create a look that is right for any site where you post your photo – looking for a new job, or networking to build your career on LinkedIn? Looking for love on rsvp.com? Looking to catch up with old friends on Facebook or MySpace?
With the increasing popularity of sites such as Facebook, MySpace and LinkedIn, women around the world are in constant need of photos that show them in their best light. Not only will you leave with your best look and a photo to prove it, Estée Lauder’s makeup artists will show you the simple techniques to get the look yourself.
“We’re excited to bring such an innovative service to our customers. We wanted to be sure that our customer is always looking her best – in person and online,” says Beth Zurn, Senior Vice President of Global Education and Special Events for Estée Lauder.
This FREE customised makeup service and photograph is available at selected Estée Lauder counters nationwide.

By appointment only. No purchase necessary. One per customer.
Event Locations
At the following Myer stores from Monday April 20th to Saturday May 1st, 2010:
Myer Melbourne (03) 9661 1111
Myer Chadstone (03) 9567 6211
Myer Sydney (02) 9238 9849
Myer Brisbane (07) 3232 0121
Myer Adelaide (08) 8205 9111
Myer Perth (08) 9265 5600
At the following David Jones store from Monday May 3rd to Saturday May 8th, 2010:
David Jones Elizabeth Street (02) 9266 5752)
Jurlique Launches Give & Gift
March 18, 2010 by admin
Filed under Beauty Event News, Jurlique
Jurlique launches Give & Gift

In honour of Earth Month this April, Jurlique is launching a ‘recycle and reward’ scheme with a trade-back offer in stores nationwide.
Customers are invited to return Jurlique packaging such as bottles or tubes in exchange for a 10% discount off replacement purchases. Give & Gift will be a permanent addition to the service in every Jurlique store and aims to raise awareness for responsible recycling.
Every day Jurlique celebrates the beauty of nature at the biodynamic* farm in the Adelaide Hills where each product formula begins with a purely potent living energy blend extracted from biodynamic* herbs and botanicals. The unpolluted and pure environment of the farm provides an ideally suited setting that is evident in every bottle and further enhances Jurlique’s passion for sustainable practices that reach beyond the farm.

Jurlique continues to identify the best possible options for the packaging of products using sustainable materials and processes in the manufacturing process. For example, all cartons contain post consumer recycled fibre and non-toxic renewable vegetable based ink is used in the print process.
At Jurlique, beauty is defined by sustainable connections – to oneself, to the community and to the earth. Responsible recycling is one of the simplest things everyone can do to reduce their impact on the environment. So go and give back to the earth and receive Jurlique’s gift to you.
Jurlique Give & Gift
Return primary packaging (bottle and tubes) and receive a 10% discount off replacement purchase.
Available from 22nd March 2010 in Jurlique stores nationwide.
Salon Melbourne 2010
February 11, 2010 by admin
Filed under Beauty Event News
Salon Melbourne – Victoria’s Premier Hair and Beauty Trade Event 2010
17-18 April 2010 Melbourne Conference and Exhibition Centre

Salon Melbourne is Victoria’s ultimate event for savvy salon professionals, delivering the leading brands, the latest products and the hottest new treatments in hair and beauty.
Bringing together the best of the best in Australia’s style capital, Salon Melbourne supports the Victorian market by pushing the boundaries of industry innovation.
With a jam-packed 2 day program showcasing an impressive line-up of local and national talent, cutting edge styles and up and coming trends, Salon Melbourne delivers an unequalled opportunity to drive salon business to the next level.
“Salon Melbourne has been established as a direct result of recently conducted research which supports the demand for a combined trade only hair and beauty event in Victoria” said Lauren Ebbeck, Exhibition Director, “We are so excited to finally bring our vision to Melbourne as a platform for both industries.”
Stay tuned for the Event Schedule to launch December 09, featuring artist line-ups and catwalk highlights.

Venue : Melbourne Conference and Exhibition Centre
Date: 17-18 April 2010 open 10.00am
Time: 10am – 5pm daily
Contact: Patricia Gibson
Ph: +61 2 9422 8964
Email: Patricia.Gibson@reedexhibitions.com.au
Registration: http://www.salonmelbourne.com.au
Redken 5TH Avenue NYC Signs with Salon Melbourne
World renowned fashion brand, Redken 5TH Avenue NYC have signed to participate at Salon Melbourne 2010, Victoria’s premier hair and beauty event, to be a leading exhibitor on the floor.
Redken, true to their vision of fashion, science and inspiration, will present Artistic Director, Tracey Hughes on the Salon Melbourne Main Stage on both Saturday and Sunday afternoons, in an exclusive live performance. Complementing Tracey will be members of the Redken’s Artistic Team showcasing the latest international styles alongside catwalk fashion and colour trends.
Ann-Maree Mason, General Manager, Redken 5TH Avenue NYC said: “The Redken team are proud to be associated with Salon Melbourne in its initial launch year in Melbourne. This event provides a platform for Melbourne based stylists and salon owners to participate in a premier fashion salon industry event. The Redken Artistic Team will be stimulating audiences with artistic inspiration across this dynamic industry weekend”.
Lauren Ebbeck, Director, Salon Melbourne commented: “We are delighted to welcome Redken to Salon Melbourne. To have the support of an international industry icon underlines our commitment to providing the Victorian hair and beauty industry, with an event that truly represents the innovation and style that makes Melbourne the fashion capital of Australia”.
Salon Melbourne 2010 is Victoria’s event for savvy salon professionals delivering the leading brands, the latest products and the hottest new treatments in hair and beauty.
Max Factor’s Foundation Matchmaker for Beautiful Flawless Skin
January 28, 2010 by admin
Filed under Beauty Event News, Max Factor
Discover Max Factor’s Foundation Matchmaker for Beautiful Flawless Skin… in 30 Seconds!

Max Factor knows that selecting the right type of foundation – in terms of coverage, texture and finish – is just as important as picking the right shade. Not to mention it will save you a great deal of money – consider how much money you may have potentially wasted by purchasing the wrong foundation type for your skin.
With the help of Max Factor’s panel of internationally renowned makeup artists, Max Factor has created the Foundation Matchmaker – the in-store consultation that helps you select the right type of foundation quickly and easily to suit your skin. With Max Factor’s Foundation Matchmaker, selecting the right type of Max Factor foundation is now significantly easier than before and almost like a mini consultation with a makeup artist… it takes just 30 seconds!
“When I am about to makeup a client’s skin, I am not thinking shade first. Foundation type, level of coverage, texture and desired finish are the 3 questions I ask myself. What women don’t realise is that picking the right type of foundation to suit their skin is just as important as shade to achieve a naturally beautiful, flawless complexion,” says national Max Factor makeup artist, Katherine Conyers.
In addition, follow these simple tips to ensure you select the right type of foundation to suit your skin – it’s never been quicker, easier or more cost effective!
Coverage
If you’re not keen on wearing a lot of make up, then choose a sheer or natural foundation. Medium-to-full coverage foundations are ideal to even out skin tone and concealing blemishes. Remember to apply dots of foundation to your cheeks, forehead, chin and the tip of your nose and blend towards your ears – this will ensure a natural look.
Texture
Remember to always test before you buy! Whether ultra creamy with a moisture-rich formula, a sheer formulation or a more powdery texture – it’s about what you’re most comfortable applying on your skin. Perhaps a lighter texture which is cool to touch might be more suitable than a thicker formulation, which can age the appearance your skin? There’s plenty of choice to suit and please each and every need.
Finish
The key is to be aware of how your makeup evolves throughout the day. You can then choose whether you need a matte or semi-matte finish, or perhaps a subtle glow or dewy end result is what you’re after.
Max Factor Foundations for Every Skin Type
• Max Factor Second Skin Foundation – RRP $36.50
• Max Factor Miracle Touch Foundation – RRP $36.50
• Max Factor Age Renew Foundation – RRP $36.50
• Max Factor Facefinity Compact – RRP $36.50
• Max Factor Natural Minerals Foundation – RRP $35.95
• Max Factor Lasting Performance Liquid Foundation – RRP $36.50
Simply go to your nearest store or to www.maxfactor.com.au to be one of the first to experience the Max Factor Foundation Matchmaker and find your perfect foundation match.
On counter – January, 2010
NAPOLEON PERDIS SUPPORTS OVARIAN CANCER AUSTRALIA
January 28, 2010 by admin
Filed under Beauty Event News, Napoleon Perdis
NAPOLEON PERDIS PASSIONATELY SUPPORTS OVARIAN CANCER AUSTRALIA
Napoleon Perdis Cosmetics is teaming again with Ovarian Cancer Australia in an effort to
raise funds and awareness of this deadly disease. In 2008, the beauty stalwart donated the
net proceeds from the sale of DeVine Goddess Lipstick in Hera to the charity.
As of February 1, 2010, Napoleon Perdis is now contributing the net proceeds of every Auto Pilot Lip Service sold at a Napoleon Perdis concept store. So each time a customer purchases the lip balm in Original, Hush or Cherry, they’re contributing to an extremely worthy cause.
Every year in Australia around 1500 women will be diagnosed with ovarian cancer and more
than 850 will die of the disease. Ovarian Cancer has always been considered a silent killer:
About 75% of women diagnosed will be at an advanced stage, where the cancer has spread
and is very difficult to treat successfully. When ovarian cancer is diagnosed at an early stage, the outlook is exceedingly good, with as many as 90% of patients being cured. Unfortunately, only about 25% of diagnosis is at an early stage.
The Auto Pilot collection at Napoleon Perdis is emblazoned with the image of Amelia Earhart, the pioneering aviatrix who conquered the skies and inspired generations of women. Ovarian Cancer Australia takes Earhart’s empowering message a step further, by supporting ovarian cancer patients through their journey and raising the profile, education and community awareness of ovarian cancer.
On February 12, 2010, Napoleon Perdis stores nationally will host a special in-store event
“Make Me Over Day” to raise awareness and funds for Ovarian Cancer Australia. For one day only, customers can book in for a full makeover and pay only half the price ($40) with $20 donated towards the charity.
AUTO PILOT LIP SERVICE – RRP: $28
Auto Pilot Lip Service to benefit Ovarian Cancer Australia is available in Napoleon Perdis Concept Stores only.
Songs for Summer with Jennifer Hawkins
January 26, 2010 by admin
Filed under Beauty Event News, Covergirl, Featured

Songs for Summer with Jennifer Hawkins
For the first time COVERGIRL has teamed with Universal Music to create an exclusive Songs for Summer CD.
Simply buy any two COVERGIRL products and receive the free COVERGIRL Sounds for Summer CD, featuring Jennifer Hawkins’ favourite songs. The ultimate summer CD, the tracks will get you in the mood for a great night out, or are perfect for a Sunday summer drive.
The CD also features tips on getting a gorgeous summer glow:
1. Apply COVERGIRL TruBlend Loose Mineral Powder in Medium (RRP $15.50) to the face for a natural summer glow.
2. Let lashes be your main feature and add volume using COVERGIRL Volume Exact Mascara in Very Black (RRP $16.75)
3. Give lips a wet and dewy look with a slick of colour with COVERGIRL Wetslicks Fruit Spritzers in Strawberry Splash (RRP $10.25)
The COVERGIRL Songs for Summer CD is exclusive to Priceline and pharmacies.
Stay Sweet with Skin Treatments at the Sydney Harbour Marriott
October 13, 2009 by admin
Filed under Beauty Event News, Featured
Stay Sweet with Skin Treatments you can eat at the Sydney Harbour Marriott
With celebrities such as Orlando Bloom, Robbie Williams and Shakira all self confessed chocolate addicts, awareness of the health and beauty benefits of Chocolate is rapidly growing. Celebrating all things chocolate the Sydney Harbour Marriott Circular Quay has launched a powerful and exclusive new Anti-Ageing Organic Chocolate Facial, which you can actually eat, as part of a ‘Stay Sweet’ Chocoholics package.
The Sydney Harbour Marriott’s exclusive new organic Chocolate Facial includes high quality natural raw cacao (cocoa) powder packed with antioxidants (twice more than in red wine and 3 times more than in green tea), aloe vera, honey and vitamins. This ‘ultimate in sin’ treatment includes a deep cleanse, microdermabrasion with mother of pearl and bamboo, lymphatic drainage facial massage to boost metabolism, an edible warm organic chocolate mask followed by a rich cocoa butter moisturiser to ensure you melt into the experience. Your skin will be stimulated, toned and velvety soft, uplifting you with a delicious aroma that’s good enough to eat.

Suitable for all skin types, the edible chocolate face mask consists of 50% pure cocoa powder from Holland, honey which is antibacterial, oatmeal which is soothing and ideal for treating skin sensitivity or skin conditions and finally yoghurt, which contains lactic acid, a natural exfoliant for the skin.
Chocolate facials are priced at $135 for a 1 hour appointment, or $75 for a half hour treatment. Alternatively, try an anti-ageing Chocolate full body body wrap and exfoliation. While not edible, it’s still delicious!
Rules to remember for your decadent Chocolate Facial include:
• No licking
• They are addictive so no more than one a week
Proven benefits of chocolate to the skin include:
• Helps reduce free radicals - wrinkle-causing molecules
• The rich cocoa butter moisturizes, softens and smooths the skin
• Contains glycerides which deliver moisturizing lipids and fats which plump out wrinkles
• Helps to detoxify the pores of the skin
• Helps to firm and tone
• The scent stimulates ‘happy feeling’ endorphins, promoting a sense of well being
• Contains over 300 different compounds which have a significant impact on health and beauty including:
• Theobromine - similar to caffeine and helps to stimulate the circulatory system
• Magnesium, potassium and calcium - has a calming effect reducing stress
• Polyphenols - antioxidants that thwart the free radicals responsible for ageing
Better still, the ultimate in sin experience for chocolate addicts, The ‘Stay Sweet’ package at the Sydney Harbour Marriott Circular Quay includes:
• The sweetest of overnight stays, with a complimentary upgrade to a spacious Executive suite with panoramic harbour views
• A hand-made selection of white and milk chocolate dipped Tuxedo strawberries, accompanied by a bottle of chilled Moet Champagne in-room
• Detox and replenish your skin with a decadent half hour organic anti-ageing Chocolate Facial
• Set the mood for the evening, with a saucy Chocolate Bubble Bath and Max Brenner Chocolate Body Milk gift
• Savour a delicious chocolate cocktail for two in the Macquarie Lounge
• Awake to a full breakfast including a selection of tempting ‘pain au chocolat’ pastries and hot chocolate refreshments
• Complimentary overnight valet parking and late check-out until 2pm
Priced from only $479 per room per night and subject to availability it’s enough to make you melt! To make your reservation call T: 02 9259 7000. Offer is valid until 17 September, 2010.
The Body Shop Launches ‘Miracle Treatment’
October 8, 2009 by admin
Filed under Beauty Event News, The Body Shop
The Body Shop launches ‘Miracle Treatment’ with the World Society for the Protection of Animals to help orangutans.
The Body Shop has launched a new ‘Miracle Treatment’ to support the World Society for the Protection of Animals (WSPA) in its work to save the orangutans of Borneo. Available in stores from Monday 12 October, the ‘Miracle Treatment’ offers customers the chance to achieve amazing results – by taking action for orangutans.
Borneo’s orangutans are facing injury, disease and death as their habitat is destroyed by logging for the growing palm oil industry. WSPA works with the Borneo Orangutan Survival (BOS) Foundation to fund the work of the world’s largest orangutan sanctuary, Nyaru Menteng, currently home to more than 650 rescued orangutans.
Michel Zwecker, Development Manager at WSPA, says: “The majority of orangutans at the sanctuary are orphaned babies like Inka. She was just a baby when her mother was viciously killed in front of her. Traumatised and terrified she was carted off for sale on the black market. But she was one of the lucky ones. Rescued by the sanctuary, she is now nurtured and cared for.”

Orphaned babies like Inka require up to six years of rehabilitation, learning the skills they should have learnt from their mothers, before their re-release into the wild can be considered.
Mark Kindness, Chief Executive of The Body Shop, says: “Orangutans are facing enormous animal welfare issues as a direct result of human activity. With a little support from enough caring people, we can work together with WSPA towards a miracle for orangutans! We’re asking all The Body Shop customers to get involved and become a part of the ‘Miracle Treatment’ to help more orangutans like Inka,” Mr Kindness comments.
There are a number of ways The Body Shop customers can achieve amazing results with their ‘Miracle Treatment’, including:
• Giving a miracle – Donating to the Borneo Orangutan Sanctuary
• Creating a miracle – Holding an event to raise funds
• Buying a miracle – Wearing cute orangutan merchandise
• Spreading the miracle – Involving friends
For further information visit your The Body Shop store or log on to www.wspa.org.au/miracles.
The ‘Miracle Treatment’ campaign will run from 12 October 2009 until 1 November 2009.

