Aum Anit-Aging Range

New Natural Wonders: Aum unleashes the power of plants

For anti ageing results you can truly see and feel, women have traditionally relied on synthetic skincare. With the launch of four new innovative facial treatments, Aum pushes the boundaries of certified organic botanicals. Proven to effectively target key signs of ageing, Aum’s pioneering Marine Complex finally bridges the gap between gentle natural skincare and real anti ageing results.

Refusing compromise, Aum has raised the bar for natural skincare with a series of new face products powered by clinically proven anti ageing plant actives. World leading Australian marine extracts provide the answer to the modern beauty dilemma of gentle natural nourishment versus high performance chemicals. Aum’s certified organic Marine Complex is derived from antioxidant rich brown seaweeds from the pure Tasmanian ocean waters. Featured throughout the range, the Marine Complex is proven to actively slow, reverse and protect against premature skin ageing,
naturally.

Seaweed is a well-known superfood and pharmaceutical powerhouse. The unique bioactive properties of brown seaweed inspired Aum to extend the benefits of marine plants from medicine and nutrition to innovative anti ageing skincare. The active component of these marine extracts (Sea Lettuce and Bull Kelp) is Fucoidans, a rare type of carbohydrate found only in brown seaweed.
Fucoidans enable Aum’s Marine Complex to interact with the skin, inhibiting multiple skin degrading processes.

“Our Fucoidan based Marine Complex is a hardworking natural rejuvenator. These ‘good carbs’ prevent the breakdown of Hyaluronic Acid and elastin, which keep skin plump and flexible. They also stop enzymes from turning into melanin, thus preventing age spots and pigmentation. Finally, Fucoidans both inhibit the destruction of and promotes new production of collagen to fighting signs of ageing”, says founder Julian Markin.

Identifying and integrating the Fucoidans was the first monumental step towards natural anti ageing results. The second is the unique bio-fermentation process, which unlocks the potency of plant extracts used in Aum’s products. This advanced method enables the extraction of active, smaller molecules from botanicals, which can be easily absorbed and penetrate into the deeper skin layers, making the nutrients more available. The fermentation process also biologically enriches the products with protein, vitamins, and essential amino and fatty acids.

Launching a series of new products featuring powerful Fucoidans, Aum offers a comprehensive anti age defence. The Marine Complex has been clinically proven to lighten and even out skin tone (Brightening Face Balm RRP $24.95) visibly reduce lines and wrinkles (Line Minimising Cream RRP $29.95) and increase skin elasticity and firmness (Firming Eye Cream RRP $26.95). Unleashing the power of plants, Aum skincare delivers results normally only seen in synthetic formulations.
The choice between gentle and effective is finally a thing of the past.

Available at selected Myer department stores and organic health retailers from 19 September 2011
Aum stockist information: 03 9415 9911 or www.aumbeauty.com

To See All the Latest Products This Month Click Here to Visit: The Beauty Review.com.au

Aum Anti-Age Organics

Aum Anti-Age Organics: synergy of nature and cosmetic science

Aum Anti Age Organics is Australia’s first truly effective, anti-ageing, certified organic skincare brand. Combining effective rejuvenating plant actives with scientific innovation, Aum skincare visibly restores and supports younger looking skin. The gentle certified organic formulations help increase hydration, reduce fine lines and wrinkles, and improve skin radiance – at any age.

Established in 2008, Aum Anti Age Organics offers the visible benefits of proven rejuvenating plant actives in the gentleness of certified organic formulations to effectively address ageing concerns. The complementary products form a complete beauty care regimen, in which the individual products work together to boost skin‟s defences and guard against the effects of time and everyday environmental stress.
More than ever before, we are conscious of what we put in and on our bodies. Studies indicate that our skin absorbs up to 60% of applied substances. Aum‟s motto is „every thing matters‟, which translates into products that contain only the purest ingredients in advanced formulations that measurably enhance skin function.

“At Aum, we firmly believe the best beauty results are attained naturally, in union with science. Our range effectively addresses signs of ageing caused by natural changes in skin and environmental impact. Using advanced diagnosis, extraction and delivery methods, we are able to enhance the benefits of potent nutrients, thereby producing pure bio-efficient skincare with real improvements to ageing or damaged skin,” says founder Julian Markin.

The powerful naturally derived cosmeceuticals in Aum skincare are rich in natural antioxidants and vitamins that have measurable rejuvenating effects on skin appearance. These biologically active ingredients influence the function of the skin by delivering necessary nutrients. Aum draws upon these scientifically proven actives to visibly improve skin elasticity, firmness and texture.

Hyaluronate and Kudzu are the natural superstars of Aum Anti Age Organics. These miracle ingredients are featured throughout the range as they are vital in reinforcing skin structure to restore and support younger looking skin; providing lasting re-hydration and maintaining skin strength and flexibility.

Aum plant actives are grown organically for maximum potency and effectiveness, thereby delivering sustainable quality and bio-efficient results. The purity of Certified Organic formulations also ensures that Aum products are safe and gentle for even the most sensitive skin. The proven nutrients enable products to measurably improve ageing or damaged skin without harsh chemicals. Aum‟s commitment to pure performance means that what is left out is as important as what is put in. Therefore Aum products contain no parabens, no sulphates, no mineral oils, no silicones, no petrochemicals, and no colouring agents.

About Aum Anti Age Organics
Established in 2008 and based in Melbourne, Aum Anti Age Organics is Australia‟s first truly effective, anti-ageing,
certified organic skincare brand. As an innovator in certified organic cosmeceuticals, Aum
combines effective plant actives with high-tech diagnosis, extraction and delivery methods to deliver pure,
proven performance for ageing or damaged skin. The brand motto „every thing matters‟ reflects the
company‟s natural and ethical approach to being, beauty and business. Organic Certification and
partnership with 1% for the Planet are Aum‟s commitment to sustainability and ecological integrity.

The Aum Anti Age Organics range includes eight products to cleanse, tone, moisturise and treat skin. The entire range is suitable for all skin types, and effectively addresses concerns with skin ageing and sensitivity. Prices range from $22.95 – $35.95.

Aum Lift and Firm Beauty Ritual
$59.95
Valued at $69.90

Aum Lift and Firm Beauty Ritual pack contains Lifting Face Serum and Firming Day Cream.

Aum Purifying Beauty Ritual
$39.95
Valued at $49.90

Aum Purifying Beauty Ritual pack contains Brightening Milk Cleanser and Cell Renew Facial Exfoliant.

Aum is available from selected Myer department stores and organic health retailers
Aum stockist information: 03 9415 9911 or www.aumbeauty.com

To See All the Latest Products This Month Click Here to Visit: The Beauty Review.com.au