The International Spa and Beauty Expo Sydney - August 2009

The International Spa and Beauty Expo lands in Sydney this August 2009

See hundreds of leading beauty suppliers at the 2009 Sydney International Spa & Beauty Expo, 8 & 9 August at the Sydney Convention & Exhibition Centre.

Visitors to this year’s event will be among the first to see, try and buy the latest product innovations, show stopping trends, star buys and new standout looks from the world’s leading brands in beauty including Payot, Sothys, OPI, Mancine, Sun FX, Dermalogica, Pelactiv and Danne Montague King.

Find out why “organic” is the new buzz word in beauty.
In 2009 the Sydney International Spa & Beauty Expo is excited to announce the launch of Organic  . An area dedicated solely to showcase good-for-you, certified organic products. Discover what’s available, and why “organic” is the new buzz word in beauty.

Natasha Severino shares her backstage makeup tips in a live on stage demonstration. Taking time out from her fast paced life as makeup artist to the stars, Natasha will be live on the main stage sharing her make up styles and ‘trade secrets’.

Natasha’s portfolio includes work with celebrities such as Miranda Kerr, The Veronica’s, Megan Gale, Sarah Murdoch, Radha Mitchell and many more.  Grab your pen and paper and be sure to jot down some of the most valuable tips and tricks being revealed by Natasha herself.

Files and buffers poised! The Nail Awards are back again this year.
Each year leading nail artists from across the country travel to compete for what is considered the most prestigious nail award competition in the southern hemisphere. The competition is open to all who choose to compete from students to masters, and include categories such as Tips & Overlay, Sculptured French Twist and Salon Flat Nail Art. Log on to: www.internationalbeautyexpo.com.au/nailawards to find out more

“Winning the Nail Awards has helped me not only further my career on an international level, but has also given me the drive to continue striving for better!” Viv Simmonds, Industry icon and 5 times Overall Champion.

The Makeup Awards
The Makeup Awards have stopped many in their tracks in past years and we can pretty much guarantee the standard will be even better this time round.  Judged by some of the most experienced and respected makeup directors in the industry, entrants are given free reign to create some of the most awe inspiring makeup looks that in the past have been known to impress some of the most renowned experts in the field. Log on towww.internationalbeautyexpo.com.au/makeupawards to find out more.

The Beauty of Education
The well established seminar program offers serious beauty professionals with practical steps to grow their business, and their profits. Speakers this year include Tim Pethick, founder and creator of nudie juice, one of the ‘Top 10 most influential brands in the Asia Pacific region’, Beauty Consultant Paul Carbis and Kirsty MacCormick, Regional Director of Spa Operations for Spatality. Log on to: www.internationalbeautyexpo.com.au/seminars for the complete program.

Take your salon services to the next level with interactive workshops presented by the Elly Lukas College of Beauty Therapy.
Visitors can learn the techniques of Ayurvedic Indian Head Massage and Hot and Cold Stone Facial Massage in these hands on practical sessions that are sure to be a sell out success. Participants will be individually guided through the required competencies and receive a certificate upon completion of the workshop

Workshop sessions will be held over both Saturday and Sunday with a maximum of 26 participants per session. Get in quick to secure your place.  Log on to: www.internationalbeautyexpo.com.au/workshops to find out more.

Registrations for this year’s event are now open: www.internationalbeautyexpo.com.au/sydney
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Event Details

Venue    :         Sydney Convention and Exhibition Centre
Date:              8th & 9th August 2009
Time:              10am – 5pm daily

Registration:     www.internationalbeautyexpo.com.au/sydney

Melbourne International Beauty Expo 2009

The Melbourne International Beauty Expo proves that new innovations are even more important than ever

It was a case of all things new at this year’s Melbourne International Beauty Expo where a keen crowd of visitors could be seen buzzing around the floor intently watching demonstrations and trialling new products on offer at each stand.
Anti-aging solutions, mineral cosmetics, revolutionary new light treatments, in-salon teeth whitening and organic treatments were just a few products included in the line up of over 120 exhibitors showcasing some of the latest innovations in the beauty industry today.
“What a fast paced and very busy couple of days! It was great to see so many people milling around the expo floor in Melbourne this weekend. The seminar rooms were buzzing, the workshops were sold out and Rae Morris drew the biggest crowd I have seen around the stage. And with so many participants in the newly re-introduced Nail Awards, we’re happy to be able to offer a platform for artists to showcase their talent.” Lauren Ebbeck, Exhibition Director.

Clive Smith, Managing Director (Australia) of Payot Paris says “The Melbourne International Beauty Expo is an important part of our marketing strategy as it enables us to catch up with our VIP customers and to preview our new product ranges. This year was no exception”.

And it wasn’t! Savvy beauty industry professionals flocked to the beauty expo floor, proving that it’s more important than ever to keep abreast of new products, trends, and techniques that will keep them one step ahead of their competition.

2009 saw the return of the Nail Awards for the first time in three years to the Melbourne Beauty Expo.Thirty three talented nail artists competed for the prestigious award titles. Hosted by Viv Symmonds, three time nail award champion, contestants battled it out in separate categories of Flat Nail Art, Novice French Twist, French Twist and Sculptured Nails.

One of the biggest highlights of the weekend was the special guest demonstration by celebrity makeup artist Rae Morris. Over three hundred visitors gathered around the main stage to watch as Rae entertained the crowd with celebrity stories and shared details of her expert tips and tricks that have made her such a success in the trade.

The fantasy makeup competition featuring this year’s theme ‘Broadway Musical’ showcased an all impressive line up of budding industry talent. The winner, Elisa Lago recreated her interpretation of the theatre production makeup for Cats, along side runners up with their interpretations of The Little Mermaid, and Chicago.
The Bridal category also won hearts with eleven contestants competing for the winning title which was taken out by Melissa Vonstanke.
Proving extremely popular was the new educational format.
A total of six seminars were held over the two days at no charge to registered visitors. It was a full house when Paul Carbis presented a seminar on ‘How good business ethics can earn you money’. He was followed by Michelle Cullen who presented a seminar on ‘The latest health and hygiene regulations’. One salon owner enthused “the seminar was great! Very informative, and hygiene is so important – a duty of care really”. Rounding out the seminar program were sessions on ‘The impact of communication on customer service’, ‘Traineeships and apprentices in Victoria’ and ‘Tips on Marketing 101’.
To complement the educational seminar schedule were five hands-on workshops held by the Elly Lukas College which sold out on both days.
Participants were privy to learning the secrets and benefits of the new Hot Stone Facial Massage and Indian Head Massage. “The workshop was very well presented. Far better than I anticipated (the) instructor was brilliant, she made it very easy to absorb all the information. The workshop is great value for money and I would definitely attend next year” quotes one workshop participant.
Rob Cawthorne, CEO of the Carbon Reduction institute presented The Low Carbon Spa and Beauty to a VIP crowd. “Once engaged, members of the Spa and Beauty Initiative will find that the costs (of undertaking the initiative) are relatively small and are outweighed by the benefits from raising their profile and capturing climate conscious consumers” says Rob Cawthorne.

Look out for details of the Sydney International Spa & Beauty Expo scheduled for the 8th and 9th of August 2009. Registration for the 2009 Sydney International Spa & Beauty Expo opens 19 May 2009
Sydney International Spa & Beauty Expo
Event Details:
Venue:         Sydney Exhibition & Convention Centre
Date:         8th– 9th August 2009
Time:         9am – 6pm daily

Registration website: www.internationalbeautyexpo.com.au