Bloom Powder Foundation and Blush

Pure Mineral Power
Bloom Launches New Powder Foundation and Blush

Bloom extends its Pure Mineral Makeup range with two new Powder Foundation shades and a new
Radiant Touch Blush. These unique formulas are the real deal in pure mineral make-up, 100%
additive-free with the benefit of pure minerals.

Free from nasty additives, binder, preservative, oil and talc, Bloom’s Pure Mineral Makeup won’t
clog pores and is so pure it can be used by even those with the most sensitive skin. It also provides
excellent coverage for women with acne, rosacea, scarring or broken capillaries.

Bloom’s Pure Mineral Makeup range introduces three new products:
– Powder Foundation – Fair and Deep; Super-fine mineral makeup that binds seamlessly to
your skin for a flawless long-lasting cover. Fair is a lighter shade with a soft pink undertone and
Deep is a subtle olive tone. Suitable for all skin types (RRP $35).
– Radiant Touch Blush – Peach; Radiant Touch Blush powder gives cheeks a gentle smooth
peach hue leaving them feeling silky smooth (RRP $35)

Bloom’s Pure Mineral range combines all the goodness of nature to create a nourishing, protective
super fine powder that glides on effortlessly to give skin a soft, natural luminosity that feels like silk.
Applying mineral makeup requires slightly different techniques to traditional makeup.

To learn practical tips and how to apply Pure Mineral Makeup for a natural, flawless makeover, visit
Bloom’s online demonstration at www.bloomcosmetics.com/puremineral.
Healthy beauty has never been so pure and simple.

Bloom Beauty Tip: A little Pure Mineral Makeup goes a long way. As the range is pure pigment,
use a light hand and build colour up gradually to achieve your desired look.
Mineral makeup applies better to hydrated skins so always moisturise or prime skin with Bloom’s
Make-Up Base. Just make sure you wait a minute for it to sink in, before applying Pure Mineral
Makeup.

Available nationally from May 2009 at David Jones - Bourke Street (VIC), David Jones – Elizabeth Street (NSW), Myer
Melbourne (VIC), Myer Chadstone (VIC), Myer Sydney City (NSW) Bloom’s Flagship Store (574a Chapel Street, South Yarra, VIC) and online at bloomcosmetics.com. For locations please visit bloomcosmetics.com or call (03) 9421 0200.

Bloom New Sheer Mineral Tint SPF 15

Complexion Perfection!

Bloom Launches New Sheer Mineral Tint SPF 15
Bloom launches new Sheer Mineral Tint SPF 15, a light-weight formula that combines the antioxidant benefits of Gingko B and Ginseng extracts to protect against free radicals whilst moisturising the skin with Vitamin’s A and E. This unique water resistant formula also provides an SPF 15 protection against damaging UVA/UVB rays.
Containing a Multi-Mineral Complex, this ultra sheer tint glides on effortlessly to create a veil of natural, radiant coverage. It won’t clog pores and is ideal for even the most sensitive skin and provides excellent coverage for women with acne, rosacea, scarring or broken capillaries.

Bloom’s Sheer Mineral Tint SPF 15 comes in two shades:
Fair/Medium; Provides a light tint for pale to mid skin tones
(RRP $48).
Medium/Dark; Provides a darker tint for mid to deep skin tones
(RRP $48)

Mineral Plus Sheer Tint SPF 15 rounds out Bloom’s mineral makeup range which already consists of a full range for eyes, lips and cheeks - healthy beauty has never been so pure and simple!

Bloom Beauty Tip
Apply with Bloom’s Liquid Foundation Brush, a sponge or fingertips.
For the complete mineral make-over, finish with a touch of Bloom’s Pure Mineral Powder Foundation and Radiant Touch Blush Powder.

Available for RRP$48 from June 2009 at Myer, David Jones and Bloom’s Flagship Store (574a Chapel Street, South Yarra, VIC) and online at bloomcosmetics.com
For additional locations please visit bloomcosmetics.com or call (03) 9421 0200.

Bloom Full and Flirty Waterproof Fake Lash Mascara

New Full and Flirty Waterproof Fake Lash Mascara

Bloom’s new super longwearing Full and Flirty Waterproof Fake Lash Mascara won’t run, smudge or clump creating high impact lashes for beautifully bold eyes. Ideal to wear to the beach and for those days when you need your makeup to last from morning till night - banish Panda eyes for good!

Designed and developed in Italy this unique cutting edge formula contains 3-D Polymers which form tiny water-resistant tubes around your lashes for seriously long lasting mascara that creates
fake lash impact and a glossy finish. A truly unique mascara that you have to try for yourself to experience just how long it lasts!

Combined with the nourishing protection of Vitamin E and Jojoba oil, this clever mascara glides on easily, separating and defining lashes for maximum volume and dramatic length.
Opthamalogically tested Bloom’s new Full and Flirty Waterproof Fake Lash Mascara is ideal for sensitive eyes and contact lens wearers.

Available in two dense pigment colours:
Solid Black for maximum impact
Deep Brown for a natural looking finish

This new addition to Bloom’s Mascara range compliments the 3 in 1 Full and Flirty Mascara that allows you to build volume, length and definition. To create added impact try Bloom’s Eye Lash
Curler and Individual Fake Lashes.

Bloom Beauty Tip:
Apply the mascara brush to the base of your lashes and wiggle the wand from side to side, then lift the wand up and out to the tips of your lashes.

To remove, apply warm water and eye makeup remover so that the tiny tubes slide off your lashes.

Available for RRP$30 from June 2009 from Myer, David Jones and Bloom’s Flagship Store
(574a Chapel Street, South Yarra, VIC) and online at bloomcosmetics.com
For additional locations please visit bloomcosmetics.com or call (03) 9421 0200.

Bloom Limited Edition Shades of Grey

Limited Edition Shades of Grey
Dark decadence has never looked so good with the new greys in colour town.
Indulge in a touch of gothic glamour with Bloom’s new limited edition shades of
grey. Add a moody hue to your winter style and paint your finger nails with
“Agyness” for a splash of matte industrial concrete grey or shimmer up with
“Alexa” for a gun metal edge.

Launching from June 1 exclusively through the Bloom Flagship store and
online at www.bloomcosmetics.com/nailpolish. Limited time only!

Agyness
Industrial Grey

Alexa
Gun Metal Grey

RRP $19.95 each or two for $29.95 at the Bloom Flagship Store and online

Bloom Beauty Tip:
To achieve the ultimate in long wearing, high shine, maximum impact colour, follow these
three easy steps;
1. Apply Bloom’s Base Coat
2. Follow with two layers of Bloom colour
3. Finish with Bloom’s Top Coat. Beautiful professional nails in one, two, three!

Available for a limited time only from June 1 exclusively at the Bloom Flagship Store,
574a Chapel Street, South Yarra, VIC and online at bloomcosmetics.com/nailpolish.