BOSS BOTTLED. NIGHT.

BOSS BOTTLED. NIGHT.
Unapologetically Masculine

BOSS BOTTLED is undisputedly one of the greatest successes in the global male fragrance market. With a remarkable 60 million bottles sold since its launch in 1998, it remains a top 10 global best-seller and a true fragrance icon, inspiring men with its aspirational values of confidence and success. Having firmly established BOSS BOTTLED as the finishing touch to the daily dressing ritual of dynamic and ambitious men across the globe, BOSS is expanding the BOSS BOTTLED offering beyond the challenges of the daytime, with the introduction of BOSS BOTTLED. NIGHT. Launching globally from July 2010, this seductive and supremely masculine new scent has been designed to prepare the BOSS Man for his after-hours pursuits.

The BOSS man is primed to succeed – competitive, driven and ambitious,. His daily preparation rituals are integral to his personal quest for success and BOSS BOTTLED has become an established part of his daily armour. The new BOSS BOTTLED. NIGHT. is destined to become the secret weapon in the BOSS man’s armoury of seduction, instilling him with the same compelling presence that underpins his success by day.  The new scent features an intensely seductive composition of purposeful, aromatic top notes, combined with a rich, woody base.

The face of the fragrance, and star of the TV and print advertising campaign, is actor Ryan Reynolds, whose style, charisma and self-assured masculinity make him the natural choice to represent the brand’s sophisticated, contemporary image.

“We’re delighted to be working with Ryan as the face of BOSS BOTTLED. NIGHT. as he has all the qualities of the BOSS man – talented, driven, stylish and confident, he is a quintessential role model of modern success.” comments Thomas Burkhardt, Global Marketing Director for HUGO BOSS Fragrances.

BOSS BOTTLED. NIGHT. The Fragrance

Just as BOSS BOTTLED primes the BOSS man to achieve his goals by day, the BOSS BOTTLED. NIGHT. scent has been designed to infuse him with the confidence that will make him feel irresistible at night. BOSS BOTTLED – soft, smooth and sophisticated in character – is often described as having the effect of subtly extending the wearer’s confident and assertive persona. BOSS BOTTLED. NIGHT. has a more purposeful, edgier, masculine character, that imbues the wearer with a personal magnetism that attracts others.

BOSS BOTTLED set an innovative, new olfactory direction when it was launched in 1998. Its soft, vanilla-based scent was exceptional at the time. BOSS BOTTLED. NIGHT. is equally audacious, pushing the boundaries with the sheer masculinity of its olfactory character. Central to this is the combination of energetic, green, aromatic notes, driven by Birch Leaf and Cardamom, in the top and heart of the fragrance, blended with rich woods and powerful musky notes in the base.

Woods are key to the BOSS BOTTLED fragrance character. BOSS BOTTLED. NIGHT. introduces a scent replica of a rich and exotic new wood, louro amarelo. When combined with musky notes and artfully blended with the more volatile heart and top notes, the louro amarelo wood underpins a creation which is unmistakably masculine and inexorably captivating.

BOSS BOTTLED. NIGHT. The Line Up

BOSS BOTTLED. NIGHT. EDT           50ml         $ 84.00
BOSS BOTTLED. NIGHT. EDT         100ml        $109.00
BOSS BOTTLED. NIGHT Deo-Stick       75ml        $  34.00

BOSS BOTTLED. NIGHT. Is available at Myer from 1st August 2010 and at David Jones, The Perfume Connection and selected independents from 22nd August 2010.  For all stockist enquiries, please contact (02) 9695 5678.

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BOSS Orange

BOSS Orange – Signature Scent of a Free Spirit

Introducing the new signature fragrance for women from BOSS Orange; a captivating scent in-spired by the multiple expressions that characterise modern femininity. BOSS Orange represents the creation of a brand new pillar for BOSS Fragrances – inspired by the soul of the BOSS Orange brand, it is powerfully enchanting with a smooth, velvety texture. This dynamic new fragrance perfectly encapsulates the passion and creativity of the BOSS Orange woman: a free spirit whose charismatic personality is defined by her joyful spontaneity.

Newly-signed face of the fragrance, Sienna Miller, comments: “The fragrance is beautiful – musky, warm, and sexy. I find it totally addictive!””

Representing the passionate and expressive nature of the BOSS Orange woman, the fragrance opens with an uplifting burst of sweet apples which give a crisp and delicately feminine first impression.

Meanwhile, the subtle heart of the scent, composed of white flower notes and orange blossom, brings a carefree, light-hearted edge.

Finally, the base is characterised by notes of sandalwood, olive wood and creamy vanilla which combine to create a real sense of depth, adding a soulful dimension to the fragrance.

Passionate, carefree and soulful, BOSS Orange fully embodies the essence of today’s dynamic and free-spirited woman.

BOSS Orange – The Bottle & Packaging
The striking design of the BOSS Orange flacon cleverly blends metal and gem-like orange stones to create a sharp, contemporary look while retaining a feeling of softness and femininity. The seven stone structure takes inspiration from the seven ‘chakras’ of the human body, with the fragrance juice serving as a metaphor for the energy which flows through them – the very essence of the BOSS Orange woman.

BOSS Orange – Line-Up
BOSS ORANGE EDT 30ml        $  69.00
BOSS ORANGE EDT 50ml        $  89.00
BOSS ORANGE EDT 75ml        $114.00

BOSS Orange is available at Myer, David Jones, The Perfume Connection and selected fine pharmacies.  For all stockist enquiries, please contact (02) 9695 5678.