BRAUN SERIES 3

BEAT THE MONDAY MORNING BLUES
WITH BRAUN SERIES 3

Monday mornings are miserable enough without the painstaking task of hacking off weekend stubble- meaning a painful start to the week.  The Braun Series 3 Mondayitis poll* reveals that almost 70 percent of Australian men regularly begin their working week suffering with Monday blues and a face full of stubble only aggravates the situation.

Commonly known as “Mondayitis,” these blues can be described as the sinking feeling that begins late on Sunday night when the realisation kicks in that the weekend is over.  The research reveals that almost 60 percent of men aged 18-34 believe the Monday morning shave signals the end to their weekend and 25 percent admit it directly resulted in them feeling blue at the start of the working week.

Now Braun has the solution with its new Series 3 shaver, designed to eliminate two day old growth easily, shaving off both short stubble and longer whiskers without any unpleasant pulling and tugging.  It’s the perfect antidote for Mondayitis, providing a smooth transition into Monday’s with minimum skin irritation making the morning shave more bearable.

According to the research, almost 74 percent of men take a more relaxed approach to grooming over the weekend and shave only once or not at all.  But problems can start on Monday when trying to reinstate their weekday look with over half admitting to going to work on a Monday without shaving.   This may be down to over a third saying it takes them longer to shave on Monday than the rest of the working week with reasons being put down to tiredness (21%), having more growth to shave off (39%) or it being uncomfortable/ painful because of the longer hairs (18%).

The Braun Series 3 shavers feature a three-stage cutting system and comes with three fully adaptive cutting elements.  The independently floating shaver elements include a unique combination of two twin foils combined with a middle trimmer.  This ensures the skin stays smooth and comfortable as each hair is dealt with individually, so you can start the week with confidence knowing you look your best.

The new Braun Series 3 shavers come in six different models to meet your individual needs; 300, 320, 330, 340, 370 and the 390cc.  The top model of the Series 3 range, 390cc, is equipped with a precision lock switch which lowers and fixes to the front foil and the central long hair trimmer for a perfectly tailored shaving experience.  Every Braun Series 3 shaver is suitable for washing under the tap, making them reassuringly safe and clean.  The 340 model even comes without a cord making it safe to use in the shower, which is ideal for the Monday morning rush when it can be an effort to simply get out the door on time.  The LED displays on each model also make it easy to see at a glance when the shaver is charged, removing another complication from that hectic Monday morning.

For any man that cares about appearances, the Braun Series 3 shavers should suit your style as well as your skin.  With shavers in the range in either water blue or thunder grey colourways depending on the model, with a slim, ergonomic handle, these shavers won’t need to be hidden in the bathroom cabinet. Wherever your travels take you the Braun Series 3 is perfect to pack: each shaver comes with either soft pouch for carrying, or protection cap for foils, meaning it can slip safely and unobtrusively into your overnight bag, giving you a smooth and painless start to your day, wherever you are.

Make sure the end of the weekend and the transition back into ‘work mode’ is as smooth as possible with Braun Series 3, providing a smooth start to every man’s week.

The Braun Series 3 shaver is available in leading electrical outlets and major department stores from July 20, 2009

Braun Series 3 390cc    $289
Braun Series 3 370        $229
Braun Series 3 340        $199
Braun Series 3 330        $179
Braun Series 3 320        $189
Braun Series 3 300        $139