TAYLOR SWIFT BECOMES NEWEST COVERGIRL

EASY, BREEZY, BEAUTIFUL
TAYLOR SWIFT BECOMES NEWEST COVERGIRL
Platinum-Selling Artist Signs First Beauty Contract

Multi-platinum singer-songwriter Taylor Swift can now add COVERGIRL to her list of accomplishments. The 20-year-old, GRAMMY award-winning star has just finished shooting her first advertisements for the beauty giant, and will represent a new line of luxury products for the brand. The ads are scheduled to debut in January 2011.

“With her fresh beauty and authentic style, Taylor is a wonderful addition to the COVERGIRL family,” said Vince Hudson, General Manager, COVERGIRL Cosmetics. “Through all her success, Taylor remains a grounded and sincere woman who connects with fans everywhere just by being true to who she is. She personifies the iconic image of the brand while representing the next generation of both inner and outer beauty.”

“I am so excited to become the next COVERGIRL,” said Swift. “I have admired many of the COVERGIRL’s since I was a little girl… great artists and actresses who are confident and still themselves. It’s like a dream come true to be a part of the future of COVERGIRL.”

With millions of fans worldwide, Swift has achieved remarkable success since first entering the country music scene in 2006. To date she has sold more than thirteen million albums and is the top-selling digital artist in music history. Her second album, Fearless, has spent more weeks in the top spot on Billboard’s all-genre Top 20 chart than any other album this decade. The GRAMMY Awards, the Country Music Association, the Academy of Country Music, and the American Music Awards all named Fearless the 2009 Country Album of the Year and, this year, the album won the all-genre GRAMMY Award for Album of the year. Last year, Swift earned the American Music Award for Artist of the Year and was the youngest artist ever to win the prestigious CMA Award for Entertainer of the Year.

Since its introduction in 1961, the COVERGIRL brand has been a pioneer in celebrating women’s inner and outer beauty, and their drive to look and be their best selves.  The long list of famous COVERGIRL’s has included Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Rihanna, Niki Taylor and Molly Sims, and its current roster including Drew Barrymore, Jennifer Hawkins and Ellen DeGeneres.

Songs for Summer with Jennifer Hawkins

Songs for Summer with Jennifer Hawkins

For the first time COVERGIRL has teamed with Universal Music to create an exclusive Songs for Summer CD.

Simply buy any two COVERGIRL products and receive the free COVERGIRL Sounds for Summer CD, featuring Jennifer Hawkins’ favourite songs. The ultimate summer CD, the tracks will get you in the mood for a great night out, or are perfect for a Sunday summer drive.

The CD also features tips on getting a gorgeous summer glow:

1.    Apply COVERGIRL TruBlend Loose Mineral Powder in Medium (RRP $15.50) to the face for a natural summer glow.
2.    Let lashes be your main feature and add volume using COVERGIRL Volume Exact Mascara in Very Black (RRP $16.75)
3.    Give lips a wet and dewy look with a slick of colour with COVERGIRL Wetslicks Fruit Spritzers in Strawberry Splash (RRP $10.25)

The COVERGIRL Songs for Summer CD is exclusive to Priceline and pharmacies.

Covergirl LashBlast Luxe Mascara

Covergirl LashBlast Luxe Mascara

GLISTEN UP!

It’s time to amplify that shimmer in your eyes. CoverGirl introduces LashBlast Luxe Mascara for big bold lashes now with a hint of shimmer.

Regular mascara gives you volume, but many women want a mascara with a little something extra that makes her (and her lashes), stand out from the crowd.

And this is what CoverGirl has created with LashBlast Luxe Mascara. Thick, full, dramatic lashes with a luxurious iridescent shimmer for a show-stopping lash look that commands attention.

The latest addition to the Blast family, the mascara boasts the blackest black formula with the LashBlast fat moltrusion brush that reaches each and every lash, now enhanced with 4 luxurious
iridescent finishes of black:
> Cabernet – A hint of burgundy
> Royale – A shimmer of blue
> Emerald – A glimmer of green
> Platinum – A touch of silver

No-one can forget that the CoverGirl LashBlast brush is big! It towers over the leading brush on the market – it has 50% more bristles and a 25% bigger core than previous brushes of its kind, which means it can hold more formula.
Add a touch of stunning luminous shimmer and you have look at me lashes that will stand out from the crowd.

RRP — $17.95