pureDKNY Scent Spray

Introducing pureDKNY
More Than a Fragrance
A State of Mind, a Way of Being, Living Responsibly.
“pureDKNY speaks to the core essence of who I am and what I want to touch – the people and children I love, and being at one with nature. It’s about those little moments that bring you joy, pure and simple.”

In a world that moves faster every day, and in a city like New York filled with excitement and challenges, we yearn to find a feeling of peace. A moment to escape and find refuge from our everyday worries.
A moment to take time out for the things that are closest to our hearts: love, joy and comfort. Sometimes we need to close the door on the outside world to cocoon at home – even if just for a few stolen moments. Sometimes joy is that simple.

pureDKNY captures that moment. It embraces a love of all that is pure and honest in the world. A caress from your soul mate. A smile from a child. The warmth of the sun touching your skin. So imagine a scented lifestyle collection that celebrates such love and mindfulness. One that is beautiful in every way.

Because pureDKNY strives to be responsible, conscious and environmentally aware, it features authentic good will as its signature ingredient. The drop of Vanilla in water in each fragrance is sourced from vanilla bean farmers in Uganda, the majority of whom are women. pureDKNY is partnering with CARE, a leading humanitarian organization fighting global poverty, to help these women who are playing an integra l role in the creation of the fragrance. It will help make a little difference in the world. One drop at a time.

The packaging communicates its message in style and in substance. The clear glass bottle is inspired by a raindrop – all curves and no hard edges. The glass is 100% recyclable. The carton is printed with lower VOC inks and made from Certified Forest paper.

The DKNY woman is true to herself so her fragrance has to be just as authentic and genuine as the life she has created. This is why pureDKNY is more than a fragrance. It’s a state of mind, a way of being and a way to make a small difference, pure and simple.

The scent sets the tone for all that follows. Sensuous and tender, pureDKNY is the epitome of simple luxury — a drop of Vanilla in water as its signature note. The soft floral scent also features a Dew-drop Petal Accord, Lotus Flower, and Bulgarian Rose, which harmonize with the floral heart of Transparent Jasmine, Freesia and Lush Orchid. The finish is a cradle of warmth — White Amber, Creamy Sandalwood and a drop of Vanilla in water.
Donna Karan

pureDKNY Scent Spray 100ml $140
pureDKNY Scent Spray 50ml $110
pureDKNY Scent Spray 30ml $80

pureDKNY is more than a fragrance, it’s a way of being. Sensuous and tender, pureDKNY is the
epitome of simple luxury with a drop of Vanilla in water as its signature ingredient. pureDKNY
launches nationally on the 22nd of February 2010.

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DKNY THE FRAGRANCE FOR WOMEN

Energizing. Intoxicating. Sensual.

DKNY Women – the creation of the first Urban Floral. Traditional floral
fragrances are rounder, heavier, and quieter. DKNY Women reinvents
this category, building on the success and appeal of feminine florals,
while weaving in clarity, crispness and sleek edginess – the essence of
urban femininity.

THE FRAGRANCE
DKNY Women is built on three movements or accords, each reflecting an
essential facet of the urban lifestyle that inspired its creation. The scent
radiates with effervescence and freshness. And it complements the
complexities of the women it aspires to represent: The initial impression is
hip, modern and invigorating. It then transforms into an intoxicating, tactile
and textural experience. Finally, the fragrance reveals a sense of pure,
clean comfort that is cool and warm, soft and strong, sensual and
modern.
First, the Energizing Accord. It awakens the senses and gets the body
moving. Like pure liquid energy. The accord blends a vibrant burst of
Blood Orange drenched in Chilled Vodka. The prefect prequel to a night
out in Soho, an art gallery opening in Chelsea, a concert in Central Park.
This energy is driven by the refreshing pulse of vine-ripe Tomato Leaf.
Fresh. Green. Invigorating. Enticing.
Then, the Intoxicating Accord. It emanates from the inside out, exuding
spirit and sensual appeal. Unlike traditional, heavy florals, the body of
DKNY Women is playful and bright, with depth and mystery. The
Intoxicating Accord blends three distinct urban florals. Cool, wet Waterlilies
release the sensual smell of water, like a refreshing spring shower, a
fierce summer rainstorm, or the smell just before it snows. Always stylish and striking, Green Coral Orchids provide texture and evoke unpredictable sensuality. And like a breath of fresh air on a clear spring day, Sunny Daffodils give clarity and crispness to the body of the fragrance.
The final movement, reflected in the sheer yet long-lasting dry down, is the Sensual Accord. A very personal experience, the Sensual Accord reflects a person’s most relaxed state. Calm and Pure. Like a white cotton T-shirt against bare, clean skin. Or the cool warmth of wet cobblestones – shiny, asymmetrical. Each one an individual, inhabiting the downtown streets of the city. Completing the emotion are the soft yet strong woods plucked from the city’s natural resources: White Birch and Tulip Tree Bark.
The blend of these three accords results in an intense, exhilarating experience for all the senses. It awakens, and it inspires. It is completely and utterly modern. It is the very essence of the urban woman captured in a bottle.

THE LOOK
The Bottle. Inspired by the image of skyscrapers against an urban horizon, the fragrance is captured in a tall, sculptural, custom glass bottle. They are forceful and imposing, almost breathtaking when grouped together. DKNY Women is contained in a partially frosted, partially clear bottle with a holographic DKNY logo on the cap.
The Package. If a skyscraper could have an outer package, it would look like the one created for the DKNY Fragrances. For the women’s fragrance, a two-part sleeve made of reflective holographic foil and clear acetate was designed to strategically reflect light – like the skyline at various times of the day. Grouped together – in varying sizes – a vertical,
angular, city skyline is formed — a city of DKNY.

THE PRODUCT RANGE
Eau de Parfum 50ml, RRP $98; Eau de Parfum 100ml, RRP $129
DKNY THE FRAGRANCE FOR WOMEN is available from department stores, the Perfume Connection, Perfume Empire and selected pharmacies.
For stockis ts please call 18 00 061 326.