The Ceramide Plump Perfect Ultra Collection

Ceramide Plump Perfect Ultra Lift and Firm Eye Cream SPF 15
Ceramide Plump Perfect Ultra All Night Repair and Moisture Cream For Face and Throat

Now the power of Elizabeth Arden’s bio-engineered Ceramides meets groundbreaking Ceramide Plumping Technology (CPT) to deliver ultra anti-aging results for Eyes and Night with two new additions to the Ceramide Plump Perfect skincare line.

“Ceramide Skincare represents 20 years of research, science and expertise,” explains Elizabeth Park, Executive Vice President GlobalMarketing and GeneralManager Elizabeth Arden USA. “It’s a dynamic brand, continuously evolving by boosting our unique Ceramide technology base with the latest anti-aging advances. Ceramide Plump Perfect Ultra Lift and Firm Moisture Cream and Lotion SPF 30 elevated our skin plumping phenomenon to lift and firm skin’s appearance. Now we’re extending this bestselling franchise with these two new highly anticipated products, specifically formulated to plump and protect skin around the eyes and to help support skin’s natural repair process at night.”

Why skin needs ultra anti-aging benefits
Young skin is naturally firm and smooth, plumped up and full ofmoisture. But sun, age, stress and facial tension all have a cumulative effect on skin, leading to dryness, rough texture, fine surface lines and wrinkles, and a loss of vitality in skin’s essential collagen and elastin network. Plump Perfect formulas with CPT technology and Ceramide Triple Complex were developed to address themultiple effects of these processes.

Innovative CPT technology
This innovative technology is a powerful fusion of SNAP-8 (Acetyl Octapeptide-3), with 30%more plumping power than Argireline, and Hibiscus Seed Extract, a revitalising botanical that provides strong support to skin’s natural collagen, elastin and protein network, and delivers visible plumping, lifting and firming effects to the skin’s appearance.

20 Years of Ceramide science and expertise
Ceramides, essential lipids found naturally in the skin’s barrier layer, are the first line of
defense against aging signs. Discovered in 1990, Elizabeth Arden’s skin-identical, bioengineered
Ceramides are the cornerstone of 20 years of anti-aging innovation. All Plump Perfect formulas contain our Ceramide Triple Complex, a blend of Ceramides 1,3 and 6 enhanced with phytosphingosine and cholesterol to help strengthen, retexturise and hold vital skin-plumping moisture within the skin.

Our Ceramide Plump Perfect family is growing with two new Ultra anti-aging supermoisturisers.
Plump, lift and firm skin in the eye area…

New Ceramide Plump Perfect Ultra Lift and Firm Eye Cream SPF 15

This lightweight yet intensive eyecare formula with CPT technology, Ceramide Triple Complex and EyeLiss™ plumps up the look of fine lines and crow’s feet as it lifts and firms the appearance of skin in the delicate eye area for a younger, more rested look.
Fine lines, wrinkles and crow’s feet: CPT technology provides double dimension skin plumping. It delivers SNAP-8 to intensively plump up surface lines and wrinkles, while Hibiscus Seed Extract helps to support skin’s own natural collagen, elastin and protein network to create a firmer, more lifted look in the eye area.

Dark circles and puffiness: CPT technology works with Eyeliss™ and Equistat™ to help tighten and tone the appearance of undereye skin. It diminishes the look of sagging, puffiness and dark circles as it gently soothes and brightens skin around the eyes.
Ideal moisture: The delicate eye area needs lightweight but intensivemoisture to smooth and hydrate without weighing skin down. Our Ceramide Triple Complex helps strengthen and restore the skin’s natural protective barrier to hydrate and soothe, while moisturisers deliver just the right degree of hydration, so skin feels ultra smooth, ultra comfortable.
Sun protection: Sun exposure is especially damaging to the thin, delicate skin around the eyes, but traditional sunscreens can irritate the eyes. Our encapsulated sunscreens provide full spectrum protection without irritation.
EyeLiss™ is used under the authorization of Sederma, Inc.
Equistat™ is a trademark of Englehard Corporation.

Repair and Revitalise at night…
New Ceramide Plump Perfect Ultra All Night Repair and Moisture Cream For Face and Throat

While you are resting, your skin is hard at work, repairing daytime damage, rebuilding its resources and replenishing its naturalmoisture reserves. This intensive overnight moisture repair formula with CPT technology, Ceramides and Aqualance™ helps to optimize this natural cycle to plump, lift and firm the look of skin for amore contoured, sculpted appearance as it boosts essentialmoisture.

Ultra plumping, lifting and firming
CPT technology delivers SNAP-8 to help relax the look of surface lines and ease away daily signs of stress, while Hibiscus Seed Extract targets deeper lines and wrinkles and lends strong support to skin’s underlying collagen, elastin and protein network to give skin a firmer, more lifted look.
Balanced moisture
“The skin’s epidermis is 70%water and maintaining its moisture equilibrium is essential for
skin to function at its optimum,” says Tony Vargas, Vice President Research & Development at Elizabeth Arden. The new Plump Perfect Ultra Night formula contains Aqualance™ to help normalise skin’s moisture levels to help maintain balanced hydration.
Our Advanced Moisture Complex with polyquaternium-51, a bio-technically derived polymer that has the ability to bond to the skin, helps lock in intensivemoisturising ingredients. Testing shows this hydration system is highly effective at helping skinmaintain vitalmoisture. Moisture network technology creates a continuous infusion of hydration all night long, while Algae Extract and botanicals help bind moisture into the skin. Clinical tests using Ceramide Plump Perfect Ultra All Night Repair and Moisture Cream resulted in an improvement of up to 480%in skin hydration. (Results may vary)

Ceramides at night
During the day, sun and environmental exposure can degrade skin’s natural Ceramides, the protective lipids in the skin’s barrier layer that protect it from moisture loss. Nighttime is
the perfect time for skin to absorb the benefits of our Ceramide Triple Complex, a combination of Ceramides 1,3 and 6 that boosts skin’s own natural Ceramides and helps strengthen, retexturise and repair the look of skin.
Aqualance™ is used under the authorization of Sederma, Inc.

Don’t forget…
Ceramide Plump Perfect
Ultra Lift and Firm Moisture Cream (or Lotion with sunscreens)
Ultra plumping: This luxuriously rich cream (and lightweight, oil free lotion cream) deliver(s)
SNAP-8 to relax surface lines for a plumper look.
SNAP-8 is a product of Lipotec.
Ultra lifting and firming: CPT technology targets deeper wrinkles and supports natural collagen and elastin to lift, re-contour and redensify the look of skin.
The Ceramide advantage: Ceramide Triple Complex including patented Ceramide 1 fortifies and re-amplifies skin’s moisture barrier to counteract visible aging signs.

The Ceramide Plump Perfect Ultra Collection
NEW Ceramide Plump Perfect Ultra Lift and Firm Eye Cream SPF 15
15 ml RRP $95
NEW Ceramide Plump Perfect Ultra All Night Repair and Moisture Cream
For Face and Throat
50 ml RRP $140
Ceramide Plump Perfect Ultra Lift and Firm Moisture Cream or LotionWith Suncreens
50 ml RRP $135

The NEW Ceramide Plump Perfect Eye and Night creams will be available at Elizabeth Arden counters nationally from 29th August 2010.

To See All the Latest Products This Month Click Here to Visit: The Beauty Review.com.au

Elizabeth Arden Ceramide Plump Perfect Collection

Elizabeth Arden Ceramide Plump Perfect Collection

Ceramide PP Ultra Lift & Firm Moisture Cream, 50ml
Ceramide Gold Ultra Restorative Capsules for Face, 7 caps
Ceramide Gold Ultra Lift & Strengthening Eye Capsules, 7 caps
Ceramide PP Gentle Line Smoothing Exfoliator, 15ml

RRP: $139
Value: $175
Available from: Myer, David Jones & selected pharmacies
Available from: 11th April 2010

Elizabeth Arden Pure Finish Mineral Powder Foundation SPF 20

Elizabeth Arden introduces Pure Finish Mineral Powder Foundation SPF 20,

A new mineral makeup that takes the mess out of loose powder mineral makeup and gives you the purest,
non-drying, perfect application. With its new fresh ground technology, just twist, swirl, tap and apply for pure perfection every time.

Fresh ground.

No waste. No mess. No kidding. Pure Finish Mineral Powder Foundation SPF 20 comes in an easy grinder compact, so you control just the amount of coverage you need. Turn to release a fresh layer of microlight powder with each application and grind precisely the amount you want to use. No more powder everywhere. Perfect for on the go. With our new blendable, buildable formula, every woman can create her own customised look.

Pure colour.

This innovative new powder formula uses microspheres of pigment suspended in light-reflective minerals like mica and silica to assure a natural, luminous look. Our special mineral blend is nondrying, skin brightening and comfortable to wear. It’s easy to create light to medium to full coverage without a made up look. It won’t cake or settle into fine lines. Plus, it hides pores and imperfections with ease.
Our formula is talc free and fragrance free. It is non-acnegenic, non-comedogenic and tested for sensitive skin.

Pure inspiration.

Bonnie Beer, Vice President of Global Colour Marketing, describes the inspiration for the new formula: “When we developed Pure Finish, we wanted to create a new, innovative approach to minerals. Of course we wanted to provide a luxurious and non-drying formula for our consumer as well as address her concerns about mess, waste and purity. With its built-in grinder, we offer the ability to grind a single use application each day, like fresh ground coffee. That means she is getting the freshest, purest product each time with no waste or mess. It’s pure perfection.”

Natural elements.

Pure Finish Mineral Powder Foundation SPF 20 delivers luminous colour infused with micro fine minerals and environmental protectants.
Sea Water Minerals: Sea water contains all the elements present in the human body, so it is especially compatible with skin. It’s rich in calcium and magnesium, essential elements that support skin’s own natural mineral equilibrium to strengthen skin’s appearance.
Mica: Adds luminosity and reflects light for a soft focus look.
Silica: Spherical powder gives a smooth feel and helps soften imperfections.
Squalane: Delivers moisturising benefits.
Magnesium myristate: Creates a soft, luxurious texture.
Vitamins A, C and E: Condition skin and help protect against environmental assaults.
Aloe: Soothing and moisturizing
Titanium Dioxide: a mineral that provides natural sun protection.

The perfect brush.

Our Face Powder Brush is an ultra soft, plush angled brush, designed to follow all facial contours is being offered with Pure Finish Mineral Powder Foundation SPF 20. Made of nylon, it delivers just the right amount of powder and for an even looking complexion. The handle fits perfectly in the palm of your hand for easy control and application. It also comes with its own Folding Mini Face Brush that opens flat to fit right into the top of the compact. Perfect for effortless application on the go.

Pure Finish Mineral Powder Foundation is available in six Pure Finish Shades from:
David Jones and Myer & selected Pharamcies.

Pure Finish Mineral Powder Foundation SPF 20
8.33 g RRP $65
Face Powder Brush with Folding Mini Face Brush
RRP $50