Estée Lauder Introduces Blacker Than Black

Estée Lauder Introduces

Blacker Than Black

A Luxurious Collection of Rich, Intensely Saturated Black Mascaras and
Sultry, Smoky Accents for Big, Bold, Dramatically Alluring Eyes

Now beautifully bold, dramatic eyes are just a wave of the wand away. Don’t be shy, make your eyes the center of attention with Estée Lauder’s new Blacker Than Black eye collection. This unique collection features five of Estée Lauder’s most popular mascara formulas each in a richer, more concentrated, more dramatic shade of black for eyes that appear bigger, bolder, more dramatic!

Because the mascara is so concentrated, it creates a contrast that defines and frames the eyes for a look that is at once highly sophisticated and utterly alluring. And, whether your look calls for lashes that are lengthened, defined, volumised, lifted, curled or a combination, you can achieve the look you want as each of these luxurious mascaras offer the same unique benefits as their original formulas, but now with the deepest, intense jet black effect.

Complete the look with the Blacker Than Black collection’s new, limited edition, Signature Eyeshadow Quad in four sultry, beautifully smoky shades that add even more to the bold look and Double Wear Stay-in-Place Eye Pencil in an intense black shade that adds luxuriant definition and complements perfectly the mascaras’ rich black hue.

Be bold and dress your lashes and lids in dramatic Blacker Than Black for a rich, smolderingly smoky eye—for day, for night, for any event.

A Selection of Richly Saturated, Intensely Black Mascaras

To achieve the intense jet black color, the scientists at Estée Lauder maximized color intensity and opacity using select Carbon Black and Black Iron Oxides and putting the pigment through an ultrasonic process. The result is pure, dramatic and intense jet black in a collection of six luxurious mascaras:

Double Wear Zero-Smudge Lengthening Mascara in Blacker Black offers dramatic length and sensationally long wear in one effortless stroke and won’t budge, smudge, smear or flake for up to 15 hours.

Sumptuous Bold Volume Lifting Mascara™ in Bold Black turns even your sparsest lashes into daringly full, lavishly lifted lashes without the clumping, spiking or weight normally associated with volumising mascaras.

Projectionist High Definition Volume Mascara in Jet Black envelops each individual lash with high volume and exceptionally sharp definition for a sleek, striking look.

TurboLash All Effects Motion Mascara in Turbo Black combines an innovative formula and brush design with a unique, power-performing, micro-pulsing effect that enables the brush to penetrate deep into the lash bed and comb through lashes more quickly and effectively, delivering all effects – volume, length, definition, separation and curl – in one tube.

MagnaScopic Maximum Volume Mascara in Black transforms lashes with dramatic volume, making them appear extravagantly full for a powerfully eye-opening effect.

All mascaras are Ophthalmologist-tested, safe for contact lens wearers and sensitive eyes and fragrance-free. Each uses the same great brush design as used with the original mascara. For easy removal, try Estée Lauder’s Take It Away Total Makeup Remover or LongWear Makeup Remover Towelettes. Double Wear Zero-Smudge Mascara removes easily with warm water and cleanser or any Estée Lauder long-wear makeup remover.

Sultry, Smoky Eyeshadows and a Sleek, Intense Eye Pencil

The Blacker Than Black collection of mascaras is perfectly complemented by Estée Lauder’s new Signature Eye Shadow Quad in Black Smoke. This dramatic eyeshadow quad includes four beautifully rich shades to create the perfect smoky eye. The eyeshadow features a silky, microfine powder that won’t crease, gliding smoothly onto lids and blending seamlessly for a flawless look that stays-true all day. Packaged in a signature navy blue compact, this attractive compact can go anywhere for a glamorous day-to-night transformation.

Instantly frame eyes and complete the look of rich, smoky intensity with Estée Lauder’s Double Wear Stay-in-Place Eye Pencil in Onyx. This pencil’s unique lightweight, creamy formula glides on effortlessly for rich, stay-true color that sets in seconds and wears for 12 hours.

Turn heads with a sophisticated and smoldering dramatic eye look with Estée Lauder’s Blacker Than Black collection. Wear it on impulse. Wear it for fun. Wear it and get noticed! Available at Estée Lauder counters nationwide and www.esteelauder.com.au beginning February 28, 2010.

Product Lineup                                         RRP
New, Limited Edition Double Wear Zero-Smudge Lengthening Mascara in Blacker Black    $48.00
New, Limited Edition Sumptuous Bold Volume Lifting Mascara™ in Bold Black         $48.00
New, Limited Edition Projectionist High Definition Volume Mascara in Jet Black          $48.00
New, Limited Edition TurboLash All Effects Motion Mascara in Turbo Black             $62.00
MagnaScopic Maximum Volume Mascara in Black                         $48.00
New Signature Eyeshadow Quad in Black Smoke                         $70.00
Double Wear Stay-In-Place Eye Pencil in Onyx                          $38.00

Stockist Number: 1800 061 326
www.esteelauder.com.au

Estee Lauder Private Collection Jasmine White Moss

Estee Lauder Private Collection Jasmine White Moss

Radiant green and white floral freshness in a passionate yet elegant blend of modern and classic ingredients…the shared creation of both Aerin and Estée Lauder.

The fragrance is an intensely lush green floral chypre scent, with an opulent white bouquet surrounded by delicate moss, rich woods and fifteen 100% pure natural fragrance Absolutes.

The Eau de Parfum Spray cap is a work of art with a hammered gold texture, inspired by a necklace Aerin Lauder inherited from her grandmother, Estée Lauder.

“I’m delighted to share with you the third fragrance in my Private Collection. It was begun by Estée in the late ’80s, kept in a vault, and only recently rediscovered. I’ve added some notes of my own to complete it. I hope you’ll like it as much as I do.”
-Aerin Lauder

Fragrance Type: Green Floral Chypre

Top Notes: fresh, sparkling

* Black Currant Bud Absolute
* Galbanum Absolute
* Bergamot Absolute

Middle Notes: elegantly complex

* Aerin’s Jasmine Sambac Absolute
* Estée’s Ylang Ylang Absolute
* Estée’s Jasmine Absolute
* Violet
* Orange Flower Absolute
* Orris

Base Notes: warm and modern

* Patchouli Heart Absolute
* Vetiver Absolute
* White Moss Mist Absolute (an Estée Lauder exclusive)

30ml $150.00
75ml $250.00

Estée Lauder Holiday 2009 Wish List

Estée Lauder Makeup Artist Professional Colour Collection (Blockbuster)
$120 with the purchase of any Estée Lauder fragrance of 50ml or more (valued at over $825)
On Counter September 28, 2009

Good As Gold Makeup Set RRP $95
On Counter November 29, 2009

Makeup & Fragrance Clutch,
Gold & Lilac RRP $85
On Counter November 29, 2009

Makeup Traveller - NEW RRP $48
On Counter October 25, 2009

Lipstick Luxuries RRP $75
On Counter October 25, 2009

Pure Color Gloss To Go RRP $65
On Counter October 25, 2009

Pure Color EyeShadow Palette RRP $55
On Counter October 25, 2009

Estée Lauder Treatment Sets

Protection Essentials RRP $90
On Counter October 4, 2009

Wrinkle Reduction Essentials - NEW RRP $130
On Counter October 4, 2009

Lifting/Firming Essentials RRP $155
On Counter October 4, 2009

Estée Lauder Re-Nutriv Sets

Re-Nutriv Revitalizing Set RRP $240
On Counter October 4, 2009

Re-Nutriv Intensive Lifting Set RRP $350
On Counter October 4, 2009

Re-Nutriv Ultimate Lifting Set RRP $460
On Counter October 4, 2009

Re-Nutriv Ultimate Youth Set RRP $460
On Counter October 4, 2009

Re-Nutriv Ultimate Deluxe Set RRP $950
On Counter October 4, 2009
(At Re-Nutriv Doors only)

Estée Lauder Fragrance Sets

Beautiful Day by Day RRP $90
On Counter October 25, 2009

Beautiful To Go RRP $110
On Counter October 25, 2009

Beautiful Romantic Destinations RRP $170
On Counter October 25, 2009

Beautiful Ultimate Luxuries – NEW RRP $195
On Counter October 25, 2009

pleasures delight Delectable Duo RRP $80
On Counter October 25, 2009

pleasures Captivating Duet RRP $80
On Counter October 25, 2009

pleasures Day by Day RRP $100
On Counter October 25, 2009

pleasures To Go RRP $120
On Counter October 25, 2009

pleasures Favourite Destination RRP $170
On Counter October 25, 2009

White Linen Favourites RRP $80
On Counter October 25, 2009

White Linen Classics RRP $100
On Counter October 25, 2009

White Linen Timeless Destinations RRP $170
On Counter October 25, 2009

Pure White Linen Day by Day RRP $100
On Counter October 25, 2009

Pure White Linen Light Breeze Refreshing Favourites RRP $80
On Counter October 25, 2009

Youth Dew Summer Luxuries RRP $85
On Counter October 25, 2009

Youth Dew Sumptuous Favourites RRP $115
On Counter October 25, 2009

Cinnabar Exotic Duo RRP $90
On Counter October 25, 2009

Estée All Over Luxuries RRP $80
On Counter October 25, 2009

Essence of Knowing RRP $100
On Counter October 25, 2009

Intuition Personal Touches RRP $110
On Counter October 25, 2009

Beyond Paradise Fragrant Dreams RRP $110
On Counter October 25, 2009

Private Collection Two to Treasure RRP $115
On Counter October 25, 2009

Sensuous Day by Day – NEW RRP $110
On Counter October 25, 2009

Sensuous To Go RRP $130
On Counter October 25, 2009

Sensuous Seductive Destination RRP $180
On Counter October 25, 2009

Estée Lauder Miniatures

Fragrance Treasures RRP $59
On Counter October 25, 2009
Small Wonders RRP $75
Pen Pals RRP $75
His Favourites RRP $75

Estée Lauder Compacts & Solids

Available at Myer & David Jones
pleasures Take Out Container RRP $230
Beautiful Year of the Tiger RRP $230
Youth Dew Cameo RRP $230
David Jones Exclusives
pleasures Horse and Carriage RRP $750
Beautiful Stocking by Jay Strongwater RRP $650
pleasures Rickshaw RRP $650
Pure White Linen Lantern RRP $550
Beautiful Horse RRP $700
White Linen Leaning Tower RRP $550
Sensuous Flower RRP $550
Sensuous Dragonfly RRP $550
Pure White Line Juke Box by
Jay Strongwater RRP $700
White Linen Bodhi Leaf by Jay Strongwater RRP $650

2009 Compacts
Available at Myer & David Jones
Year of the Tiger RRP $230
Carousel RRP $350
Jewelled Cloud RRP $350
Baguette Bouquet RRP $400
Ming RRP $450
David Jones Exclusives
Chinese Floral by Jay Strongwater RRP $500
Bamboo by Jay Strongwater RRP $500
Stockist Number: 1800 061 326
www.esteelauder.com.au

Estée Lauder - Ultimate Red Holiday Colour Story

Estée Lauder Introduces

Ultimate Red

Deep, Rich Reds and Inspired Golden Accents for the Ultimate Holiday Allure

This holiday season, Estée Lauder invites you to make it an opulent affair. Imagine yourself in the rich, sensuously warm surroundings of an extravagant gala at a penthouse in the city and taking a cue from the holiday season’s most popular shades, you are wrapped in reds and golds for a look of utmost sophistication and contemporary glamour. Influenced by the runway and the red carpet, the look of the season entails beautiful golden silk and ornate brocade ballgowns with woven metallic lace details. Layers of dramatic gold statement jewelry complete the impression of pure luxury and sophistication.

Complimenting the season’s look is a new, limited edition color collection from Estée Lauder. Introducing Ultimate Red – a dramatic look of rich holiday reds and glistening accents of decadent gold. The eyes are drenched in rich smoky shades, softly and precisely defined by dramatic deep black eyeliner and dramatically gilded with hints of gold. Just in time for the mistletoe, lips are also a focal point this season in bright, holly reds and glistening golds. Skin is softly shimmering, carefully capturing the season’s soft lighting for a look of sheer radiance. Even the packaging feels festive, festooned with a luxurious lattice design that speaks to the gift-wrapped spirit of the season.

Alluring Eyes in Rich, Smoky Shades
This season the eyes are smouldering in rich, smoky shades of plum, burgundy and heather gray accented by glimmering, deep metallic gold. Estée Lauder’s NEW, Limited Edition Signature Eyeshadow Quads in Lavish Plum and Gold Opulence deliver a look of dark and smoky sophistication. Featuring a unique, holiday-inspired, lattice patterned texture, the Signature Eyeshadow Quads make it easy to build an eye look from soft and subtle warmth to a more dramatic and striking effect. Simply mix, match and/or blend the four eyeshadow shades to expertly create a seductive holiday eye look. Packaged in a specially designed, festive golden compact with two dual ended applicators that make application a breeze, the Signature Eyeshadow Quads ensure eyes will dance with delight for the holidays.

For added allure, line eyes with Estee Lauder’s New, Limited Edition Gel Eyeliner in black. This new gel eyeliner allows you to create a precise dark line or a smudgy, smoky eye. The unique formula is housed in a charming pot, featuring a glistening golden cap and petite eyeliner brush for the perfect, precise application every time. And, with a long-wearing, color-true formula, this eyeliner ensures that eyes continue to look fresh no matter how late the holiday festivities go!

To complete your holiday eye look with pure luxury, apply New, Limited Edition Turbolash Mascara in Gold Effects. Turbolash, the world’s first auto-powered, precision-engineered vibrating mascara delivers outstanding performance every time and is now available for the holiday season with special gold effects. This gold topcoat can be used alone to light up bare lashes or can be layered over black mascara for a more dramatic effect.

Super Luxe, Rich Reds for Lips
Like the soft silk of a luxurious gown, Estée Lauder’s NEW, Limited Edition Signature Lipstick delivers the same smooth, creamy and conditioning formula as Signature Lipstick, but features a new, fluted lipstick bullet that adds a unique, signature style for the holidays. Time-honored holiday shades of Simply Red and Gold give lips a luxurious and festive feel, while fresh, warm berry shades of Blackberry and Cranberry glide onto lips for a truly  unique and worldly look. Packaged in a contemporary golden fluted case, this lipstick is perfect for an out-on-the-town touch up!

Embellish lips further with all-over shine with Estée Lauder’s New, Limited Edition Opulent Shimmer Gloss in shades of Gold and Cranberry. This new gloss, available just for the holiday season, comes in a festively fun package festooned in the collection’s holiday lattice pattern. This luxurious gloss features a non-tacky, cushioned formula that glides comfortably onto lips for sheer coverage and a shiny finish. Wear it alone for a more subtle, glistening look or layer over lipstick for pure, holiday shine.

Soft Luminosity and Sheer Radiance for Face
Delivering a beautifully soft radiance that calls to mind the warmth of the season’s soft lighting, NEW, Limited Edition Estée Lauder Opulent Shimmer Powder is a luxurious handcrafted, illuminating pressed powder that instantly adds dazzle and a hint of color to the skin. Packaged in a luxurious golden metallized round compact with mirror, the powder features a delightful holiday lattice tablet design that has a decidedly festive feel. Suitable for all skin types and easy to apply, the powder’s two shades can be used individually to highlight or create depth, or the shades can be swirled together and applied liberally to face, neck and décolletage for a radiant holiday glow.

Complete the Ultimate Red look with Pure Color Nail Lacquer in NEW, Limited Edition shades of Gold and Burgundy.

For a holiday look of pure luxury and rich in tradition, the Ultimate Red Color Collection will be available for a limited time at Estée Lauder counters nationwide and on www.esteelauder.com.au  beginning November 8, 2009.

Base Look for Face:                            Suggested Retail Price
New, Limited Edition Opulent Shimmer Powder                $75.00
New, Limited Edition Gel Eyeliner in Black                    $40.00
New, Limited Edition Turbolash Mascara Gold                $62.00

For Look 1:
New, Limited Edition Signature Eyeshadow Quad in Gold Opulence        $75.00
New, Limited Edition Signature Lipstick in Gold                $44.00
New, Limited Edition Signature Lipstick in Simply Red            $44.00
New, Limited Edition Opulent Shimmer Gloss in Gold             $42.00
New, Limited Edition Pure Color Nail Lacquer in Gold             $36.00

For Look 2:
New, Limited Edition Signature Eyeshadow Quad in Lavish Plum        $75.00
New, Limited Edition Signature Lipstick in Cranberry                $44.00
New, Limited Edition Signature Lipstick in Blackberry                $44.00
New, Limited Edition Opulent Shimmer Gloss in Cranberry            $42.00
New, Limited Edition Pure Color Nail Lacquer in Burgundy            $36.00

Stockist Number: 1800 061 326
www.esteelauder.com.au

Estée Lauder introduces Signature Services

Estée Lauder introduces  Signature Services

Take time out to pamper yourself today with our exclusive new menu of complimentary Estée Lauder Signature Services.  Available nationwide, this vast menu of Services is fast, foolproof and free – simply visit an Estée Lauder counter today and let us grant you your every beauty wish.

Beautiful Skin Solutions – Have a skin concern? Visit Estée Lauder for a seasonal skin check up and personalized skincare solution that will leave you with the skin you have always wanted.

Your Shade, Your Finish, Your Match – Did you know 8/10 women are wearing the wrong foundation? Thankfully our exclusive iMatch™ System will find your exact Foundation match, perfectly suited to your skin tone, skin colour and skin type. Furthermore, we will give you a 10 day supply of your perfect shade absolutely free.

iMatch™ Color – How do you want to look today? Classic, romantic or something in between – discover our iMatch™ expert color advice to make any look your own.

Two Minute Touch-Ups – Give us two minutes and we’ll give you a fresh new look for eyes, lips and cheeks; the perfect pick me up to get you on your way.

Bronze Goddess – Lost that Summer glow? Reveal the goddess within as you learn the latest tips and tricks for the perfect sun-kissed look all year round.

Signature Scent – What does your fragrance say about you? Light and breezy? Warm and sultry? Let us help you discover your signature scent with this easy two minute guide.

Visit your nearest Estée Lauder counter today and let us treat you with our extensive menu of Signature Services to meet your every beauty need.  They’re fast, they’re fail proof and they’re free with compliments of Estee Lauder.

Available at all Estee Lauder counters at MYER and David Jones nationwide. Stockist enquiries 1800 061 326.

Estée Lauder Idealist Dual-Action Refinishing Treatment

Estée Lauder Introduces
Idealist Dual-Action Refinishing Treatment

A Gentle All-in-One Alternative to both Micro-Dermabrasion and a 30% Glycolic Acid Peel

Estée Lauder takes skin resurfacing to a totally new dimension of ideal with a new, revolutionary skin refinishing technology that penetrates deep within the skin’s surface layers to deliver our most dramatic skin resurfacing benefits ever. Introducing Idealist Dual-Action Refinishing Treatment, our most refined all-in-one skin-renewing treatment, which offers a gentle alternative to both micro-dermabrasion and a 30% glycolic acid peel, providing the same instant skin renewing benefits. This cushiony, warm formula is so fast-acting that the results are immediate. With just one application, this unique skin refinisher produces the extraordinary appearance of smooth, polished skin that looks virtually pore-free…real results that you can feel, see and have instantly.

Working as the ideal partner with Idealist Pore Minimizing Skin Refinisher, this intensive, multi-action treatment has innovative technology that provides instant results. It all begins with a unique thermal technology which releases a comforting, warming sensation that reaches deep within pores to help dissolve the build-up of sebum and impurities. Our advanced MicroSphere Refinishing System then gently polishes away skin’s dead outermost layer, while concentrated levels of Glucosamine and Salicylic Acid work at a deeper level in skin’s surface and along the shaft of pores to help normalize cellular turnover. Dull, rough, flaky skin and the appearance of large pores are virtually eliminated revealing a smoother, more radiant complexion – without the same harsh side effects that can occur with micro-dermabrasion and a 30% glycolic peel.

FEEL IT - Ultra Refined, Smooth Skin…

The exclusive MicroSphere Refinishing System goes to work on the outermost layer of the skin to create a luminescent, polished surface that is supple to the touch. This incredibly smoothing formula consists of five gentle refinishing spheres that have been hand-picked for their various shapes, sizes, firmness, and hydration properties. These beads have rounded edges, so they roll gently across skin, shedding skin’s rough, dry flakes. These highly-effective ingredients have been custom-blended to maximize experience and performance, and are designed to produce an instant effect similar to the aluminum oxide crystals of a micro-dermabrasion procedure, but significantly more gentle:

•    Soft Sweep Spheres: The largest and softest spheres immediately remove dry, dulling surface flakes to help reveal a new radiance.
•    Bamboo Spheres: Known for their strengthening properties, these medium-size spheres come from the sap of a bamboo tree, which gives them the power to physically refine, detoxify and minimize the appearance of pores.
•    Jade Spheres: Small and firm, these micronized jade spheres allow for deeper, more intense polishing and skin buffing.
•    Hydra Replenishing Spheres: These moisture-packed beads release a wave of skin-soothing hydration upon contact.
•    Skin Conditioning Spheres:  These small spheres polish and then release skin-softening ingredients to keep skin comfortable and smooth.

SEE IT - Poreless, Radiant Skin in an Instant…

While the Microspheres gently refinish the skin’s outer layer, concentrated levels of Glucosamine and Salicylic Acid work at a deeper level in skin’s surface and along the shaft of the pores - similar to the performance of Glycolic Acid in a 30% glycolic peel, minus the same harsh effects.  This extremely gentle, yet powerful refinishing treatment instantly smoothes rough, dry patches while activating surface enzymes to help skin continuously renew itself. Skin feels smoother, and looks radiant and clear.

In addition, Idealist Dual-Action Refinishing Treatment features a unique thermal technology — a gentle, comforting, warming sensation that is activated the moment the formula touches your damp skin.  This advanced thermal technology works fast to gently open skin’s pores, allowing the Glucosamine and Salicylic Acid to penetrate more easily for maximum skin resurfacing benefits.  Pores are immediately purified and clarified, and thereby shrink in appearance.

HAVE IT - Unsurpassed Performance Without the Irritation…

Idealist Dual-Action Refinishing Treatment offers the same immediate, renewing benefits of a micro-dermabrasion and a 30% glycolic acid peel in one single use, without the irritation that typically accompanies these procedures. After one single use, skin feels incredibly smooth to the touch and more radiant than ever. Pores are clarified, and look significantly smaller in appearance.

Boosted with a potent Barrier Repair Complex that includes Sunflower Seed Cake, Barley Extract, Cucumber Fruit Extract, as well as Non-irritation Technology including Licorice Extract, this formula helps keep skin comfortable and soothed for unsurpassed resurfacing benefits without the same harsh side effects.

Directions for Use: Cleanse skin. Apply a thin layer to a damp face avoiding the eye area. Massage on with a gentle touch using circular motions. Avoid prolonged massaging in any one area. Leave on for 5 minutes. Rinse thoroughly. Use once a week or as needed. Follow with Idealist Pore Minimizing Skin Refinisher.

This formula is for all skin types. It is oil-free, non-acnegenic, dermatologist and ophthalmologist-tested.

Idealist Dual-Action Refinishing Treatment will be on Estée Lauder counters on June 7, 2009.

Suggested Retail Price: $98.00        75ml

Stockist Number: 1800 061 326, www.esteelauder.com.au

Estée Lauder Bronze Goddess Color Collection

Estée Lauder Bronze Goddess Color Collection

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Star Product:

The Bronze Goddess Color Collection         Suggested Retail Prices:
Bronze Goddess Luminous Liquid Bronzer            $63.00
Bronze Goddess Soft Matte Bronzer                      $65.00
Bronze Goddess Soft Shimmer Bronzer                 $65.00
Bronze Goddess Soft Duo Bronzer                         $65.00
Pure Color Gloss Stick in Orange Poppy and Pop Pink$40.00 each
Limited Edition Items:
NEW Bronze Goddess SunBlush Illuminator            $72.00
NEW Bronze Goddess Sand & Sea EyeShadow Palette $78.00
NEW Duo Tone Eye Pencil                                       $38.00
Pure Color Lipstick in NEW Golden Goddess           $44.00
High Gloss in NEW Golden Goddess, Coral Goddess
and Rose Goddess                                                   $36.00 each
Pure Color Nail Lacquer in NEW Golden Goddess    $36.00
Stockist Number: 1800 061 326, www.esteelauder.com.au
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