GILLETTE NEW SIMPLE SKIN CARE RANGE FOR MEN

GILLETTE GOES BACK TO BASICS
WITH A NEW SIMPLE SKIN CARE RANGE FOR MEN

Inspired by the science of shaving, Gillette has introduced its first ever range of pre and post shave skincare products designed for men’s core needs. The new Gillette Series Shave Care range is based on Gillette’s deep understanding of men and inspired by the 600 million men around the world who trust their faces to Gillette every day.

Dermatologists have long known about the benefits of a pre and post shave skincare regime. According to leading Sydney dermatologist Dr Adrian Lim, more male patients are proactively seeking advice on how to treat their skin during the shaving process and which products are best to address their skin issues.
“Although men have become more sophisticated regarding their grooming routine, I think simple is best when it comes to the pre-shave, shaving and post-shave process,” Dr Adrian Lim explains.
The newly developed range includes products to help prepare, shield and refuel, bringing outstanding
skincare to Gillette’s winning portfolio.

1. Prepare
Dr Lim believes preparation plays a critical role in elevating the shaving experience. “I recommend washing the face with a mild, soap-free cleanser, as ordinary bar soap may dry the skin of its natural moisture. An exfoliating cleanser, such as those containing small beads, may be beneficial for men with oilier skin”.

The new Gillette Series Pre-Shave Scrub prepares the skin and facial hair before shaving to help give you a close, comfortable shave. The lathering formula with exfoliating micro-beads powers away dirt, oil and dead skin cells, helping to release trapped hairs prior to shaving.
The non-drying, soap-free formula in the new Gillette Series Pre-Shave Wash helps to clean away dirt and excess oils, while softening the facial hair.

2. Shield
“Many men may not recognise the importance of shave gel for the closeness and comfort of their shave. In reality, the right shave gel can make the difference between a good shave and a great shave,” says Dr Lim.
A range of Gillette Series Shave Gels has been developed to help protect the skin against nicks, redness and tightness during the shaving process. There are four variants to meet men’s different skin needs, each containing lubricants to enhance razor glide from the first stroke to the last.

3. Refuel
“Men’s skin is typically coarser, thicker and greasier than women’s. A light, non-greasy formula works well for men to help restore the skin’s natural moisture barrier,” Dr Lim explains.
Designed to rehydrate the skin after shaving, the Gillette Series After-the-Shave Moisturizer is non-greasy, quickly absorbed and contains lightweight conditioners and emollients to help restore the skin’s moisture barrier and reduce tightness. It is alcohol free and suitable for everyday use. A version with SPF 15 UV protection is also available.
The lightweight blend of conditioners in the Gillette Series After-the-Shave Balm calms just shaved skin, leaving it smooth and comfortable.
Basic grooming tips to help elevate your shave:
• Shower or bathe before your shave. Washing your face and neck with warm water and a mild
cleanser will help remove the natural oils and perspiration that inhibit water penetration. While
facial hair can be tough, applying warm water will cause the hair to expand, making it softer and
easier to cut. The force required to cut beard hair can be reduced by up to 70 percent after a two
minute application of warm water.
• Apply plenty of shave gel. While water is the essential softening agent, the water absorbed by hair quickly evaporates leaving the hair in its original rigid state. Shave gel provides a protective blanket that helps prevent the evaporation of water and keeps the hair soft during the shave.
• Use a fresh blade and shave hard to reach spots last. To achieve the best shave it is important that your blade isn’t dull. If you start to feel the razor drag along your face, it’s time to replace it. Also ensure that you shave the cheeks, side of the face and neck first. The toughest hairs grow on the chin and around the lips. Shave these areas last, as more time soaking in shaving gel will soften the hair further.
• After the shave. After shaving, rinse your face and neck with cool water and pat dry. Always use an after-the-shave preparation to help hydrate and soothe the skin.

Gillette Series Pre-Shave Scrub RRP $9.99
Gillette Series Pre-Shave Wash RRP $9.99
Gillette Series Shave Gel RRP $6.20
Gillette Series After-the-Shave Moisturizer RRP $9.99
Gillette Series After-the-Shave Moisturizer SPF15 RRP $10.99
Gillette Series After-the-Shave Balm RRP $10.99

The Gillette Series Shave Care range will be available in Australia from 27 August 2009

Gillette Fusion Phenom and Fusion Power Phenom

Gillette has wheeled out its latest high performance machine, Fusion Phenom and racing legend Mark Skaife is the first one lining up on the grid to take it for a test drive.

In his first move since retiring as a professional race car driver for Holden, smooth shaven Skaifey is a natural ambassador.  An expert in handling powerful vehicles, he may no longer be driving V8’s but he still relies on sophisticated engineered machines, like Gillette Fusion Phenom, Gillette’s most comfortable shave to help make sure he looks and feels his best.

Gillette Fusion Phenom and Fusion Power Phenom combine the breakthrough technology of the Gillette Fusion shaving system, with a cool new design featuring metallic blue and silver satin chrome handles.

“My whole career has been based around high performance machines and innovative technology, but for me that extends beyond the race track and into my everyday life, said Mark.”

“Whether I am navigating the curves on the race track or the contours of my face, I only feel comfortable if I know the machine I am using is one of the top of the range models.  Gillette Fusion Phenom provides a close shave to help me feel phenomenal every day,” he added.
Just like the advanced mechanics used in V8 supercars, the innovative design used in Fusion Phenom has been rigorously tested and designed to provide you with Gillette’s most comfortable shave ever.

The man who led the extensive research and development of Gillette Fusion is Kevin Powell, Director of Gillette’s Technical Centre, whose previous experience includes work as a British Defence contractor developing missile guidance systems and engineering that was applied to jet engines for Rolls Royce.

Fusion and Fusion Power Phenom combine revolutionary blade technology on the front and back of a single shaving cartridge for a truly phenomenal shave.  Fusion Power Phenom is a power wet shaving system that delivers soothing micro-pulses to help reduce friction and increase razor glide versus Fusion Manual.

The Mechanics of Fusion Phenom:

Gillette Fusion Phenom and Gillette Fusion Power Phenom feature 5-blade Shaving Surface™ technology on the front of the shaving cartridge. The blades are spaced close together to reduce pressure for a more comfortable shave than Mach3.
Precision Trimmer blade – a single blade built into the back of the cartridge – allows men to easily trim sideburns, shave under the nose and shape facial hair. Gillette’s PowerGlide blade edge technology on Fusion Power Phenom delivers a smooth blade edge coating, which translates into incredible glide and comfort.

Fusion Power Phenom delivers soothing micropulses that help reduce friction and increase razor glide. When the power turns on, the razor moves so effortlessly the blades are barely detectable.
Fusion Power Phenom’s handle features an onboard microchip that helps optimize the razor’s performance.
The Flexible Comfort Guard follows the contours of the face to help the 5-Blade Shaving Surface comfortably shave close.
An Indicator Lubrastrip fades from blue/green to white, signalling when shave conditions are no longer optimal.

Fusion Phenom features a bold metallic blue handle with silver and copper accents. Fusion Power Phenom features a silver satin chrome handle with dark blue and white crush accents.  The bright orange on/off button is flush with the razor handle to help avoid accidental activation or deactivation, and the Duracell AAA battery is easy to insert and replace. Both razors have Elastomer surrounding the handles to provide a secure grip and enhance control.

Gillette Fusion Phenom and Gillette Fusion Power Phenom will be available at supermarkets, pharmacies and mass merchandise stores beginning in March 2009.

Gillette Fusion Phenom razor and one cartridge RRP $12.99
Gillette Fusion Power Phenom razor, one cartridge and one Duracell AAA battery RRP $16.99