Gillette Fusion ProGlide

GILLETTE INTRODUCES ITS INNOVATIVE NEW RAZOR – THE GILLETTE® FUSION® PROGLIDE™
TURNS SHAVING INTO GLIDING WITH CUTTING EDGE TECHNOLOGY
FOR UNSURPASSED COMFORT

Following a hugely successful launch in the USA and UK, the Gillette Fusion ProGlide has now reached Australian shores and is set to be a hit with Aussie men. More than 2.5 million ProGlide razors were sold within the first ten weeks of launch in the USA , eclipsing the record set in 2006 for Fusion, the world’s number one selling razor .

Gillette’s innovative new razor represents a significant advancement in shaving performance . Responding to men’s desire for a more comfortable shave, the new Gillette Fusion ProGlide provides a shave so comfortable that it transforms shaving into gliding. The results speak for themselves with the ProGlide razor being preferred at almost a 2-to-1 ratio over the previous Gillette Fusion for closeness and comfort in consumer testing .

Despite advances in shaving technology, most men continue to experience discomfort during and after shaving, especially when the blades tug and pull, causing a series of unwanted side effects. Gillette continues to set the pace as the innovation leader with the addition of high-precision advancements that dramatically improve on Fusion. Gillette Fusion ProGlide and Fusion ProGlide Power have a redesigned cartridge which has thinner, finer leading blade edges  that cut effortlessly through hair for unsurpassed comfort even if you shave every day.

The Science of Shaving and Skin Care
Gillette listens to men to understand what they want from their shaving and skincare experience. The science behind the Gillette Fusion ProGlide addresses every aspect of interaction with both hair and skin, taking into account the shaving habits and rituals of men across the globe. These insights were combined to create world class technology in the ProGlide, which was trialled by over 30,000 men and put through rigorous testing protocols.

The Gillette Fusion ProGlide incorporates a series of unique technologies that address critical areas for a better shave and delivers incredible comfort and performance:

•    Re-engineered Low Cutting Force Leading Blades with thinner, finer edges and an advanced low-resistance coating enabling the blades to cut effortlessly through hair with less tug and pull .
•    A Blade Stabilizer to maintain optimal blade spacing for comfort, while allowing the blades to adjust to the contours of a man’s face.
•    A streamlined Snowplow Comfort Guard which channels excess shave prep to help maintain optimal blade contact, stretching the skin for a close, comfortable shave.
•    A Larger Lubrastrip™ infused with mineral oil and lubricating polymers, enabling the razor to move smoothly over skin even on repeat strokes.
•    An improved Precision Trimmer including an enhanced blade, a comb guard to better align long hairs and new rinse-through slots.
•    A Redesigned Handle with bigger, more ergonomic grips for better control and improved transition between front and back shaving surfaces.
•    An innovative Microcomb, exclusively on Gillette Fusion ProGlide Power, that helps guide hair to the blade.

A Skin Care Regimen Designed for Men
The scientifically designed Gillette Series skincare range works in harmony with the Fusion ProGlide to help reduce shaving irritation and improve skin condition. The new advanced skin care range includes a Thermal Scrub and Cooling Balm, which deliver incredible comfort before, during and after the shave, providing a vital role in ensuring shaving and skin comfort.

•    Gillette Series Thermal Face Scrub gently warms the skin, helping to clean and clear away dirt and oil while softening facial hair before shaving. In this innovative formula, heating technology is activated on contact with water to provide warming comfort and a mild soap-free clean by removing oils and dirt while helping to soften the hair, making it easier to cut. Small particles then help exfoliate dead, dry skin cells to help create an even, clear path for the razor.

•    Gillette Series Intense Cooling Balm instantly cools and hydrates just shaved skin for an incredibly comfortable end to your shave. Its Dual-Cooling complex is designed to extend the cooling effect without drying the skin and instantly hydrates to help soothe and refuel men’s skin by sealing in moisture.

Gillette Fusion ProGlide Manual                   RRP     $13.99
Gillette Fusion ProGlide Power                     RRP     $16.99

Gillette Series Thermal Scrub                         RRP    $12.99
Gillette Series Intense Cooling Lotion        RRP    $11.99

To See All the Latest Products This Month Click Here to Visit: The Beauty Review.com.au

Gillette Fusion Gamer Manual & Gillette Fusion Hydra Gel Pure + Sensitive

AUSSIE MEN NEED OUR HELP GETTING IN TOUCH WITH THEIR SENSITIVE SIDE

According to new research* nearly two thirds of young Aussie guys claim to have sensitive skin – which may be unlucky for the eight out of ten women who said they would find signs such as facial redness, flaking, rashes or bumps a turn off in men. The study conducted by Gillette found that sporting more severe sensitive skin symptoms would cause eight out of ten guys to feel embarrassed, self-conscious or frustrated and close to half (46%) to postpone a first date.
With women being turned off and potentially stood up, it’s time to help men out! There are a number of things that women can do to help their man lift his grooming game and thankfully almost two thirds (64%) are confident that he would listen to their advice. Leading Australian dermatologist, Dr Lim, provides some tips.
•    Not surprisingly, 60 percent of guys put signs of sensitive skin down to shaving, but shaving-related skin issues are often the result of incorrect shaving technique or using dull or poor quality blades. Using fresh, good quality blades will result in a much closer, more comfortable shave. Storing the razor in the bathroom cabinet is a good way to prolong the life of the blades as it’s away from moisture and wandering women’s hands!

Gillette tip: With a 5-blade suspension system that adjusts to the contours of your skin to reduce irritation, Gillette Fusion is the razor most recommended by US dermatologists . The five blades are spaced together to help reduce pressure for a more comfortable shave. An Enhanced Lubrastrip which fades from blue to white signals when shaving conditions are no longer optimal, reducing the risk of irritation due to dull blades.

•    Contrary to the way women shave their legs, guys should shave with the grain to start with and then back against it if necessary. Rarely does facial hair grow in the one direction, so help him map out each stroke. Get him to grow some stubble and then use a mirror to see which way the hair is growing in each area. Those with really sensitive skin and a susceptibility to in-grown hairs should be careful of over-shaving and shaving against the grain as it may aggravate the condition. Mastering his shaving technique will help avoid nasty bumps and lumps.

•    Encourage your partner to take a few minutes to step up his skincare routine. Beard hair can be as tough as copper wire, so it’s important to leave gel on for at least a minute or two before shaving to reduce the cutting force. Applying an alcohol free moisturiser after shaving will also help replenish and rehydrate the skin, resulting in smoother, more comfortable skin.

Gillette tip: The Gillette Fusion HydraGel Pure + Sensitive helps protect the skin during the shaving process and is great for men with sensitive skin. Follow the shave by applying the Gillette Series After-the-Shave Moisturiser to help rehydrate the skin, leaving it feeling smooth and comfortable.

•    Remind him to avoid shaving before prolonged periods in the sun, surf or playing sport. Shaving opens the pores and perspiration can increase the chance of irritation.

•    Four-in-ten guys who suffer from sensitive skin have grown stubble or facial hair to cover symptoms, suggesting that ‘designer stubble’ may be the male answer to concealer. Don’t fall for it. Find out what’s missing in your partners routine and help him address it.
Inspired by the science of shaving, Gillette has a range of products designed to provide great performance on sensitive skin. Even the most inexperienced groomers will be able to incorporate these products into their shaving routine.

Gillette Fusion Hydra Gel Pure + Sensitive 200ml (RRP $6.99)
Gillette Fusion Gamer Manual (RRP $12.59)
Gillette Series After-the-Shave Moisturiser (RRP $10.99)

These products are available now from leading supermarkets and pharmacies.

To See All the Latest Products This Month Click Here to Visit: The Beauty Review.com.au

GILLETTE NEW SIMPLE SKIN CARE RANGE FOR MEN

GILLETTE GOES BACK TO BASICS
WITH A NEW SIMPLE SKIN CARE RANGE FOR MEN

Inspired by the science of shaving, Gillette has introduced its first ever range of pre and post shave skincare products designed for men’s core needs. The new Gillette Series Shave Care range is based on Gillette’s deep understanding of men and inspired by the 600 million men around the world who trust their faces to Gillette every day.

Dermatologists have long known about the benefits of a pre and post shave skincare regime. According to leading Sydney dermatologist Dr Adrian Lim, more male patients are proactively seeking advice on how to treat their skin during the shaving process and which products are best to address their skin issues.
“Although men have become more sophisticated regarding their grooming routine, I think simple is best when it comes to the pre-shave, shaving and post-shave process,” Dr Adrian Lim explains.
The newly developed range includes products to help prepare, shield and refuel, bringing outstanding
skincare to Gillette’s winning portfolio.

1. Prepare
Dr Lim believes preparation plays a critical role in elevating the shaving experience. “I recommend washing the face with a mild, soap-free cleanser, as ordinary bar soap may dry the skin of its natural moisture. An exfoliating cleanser, such as those containing small beads, may be beneficial for men with oilier skin”.

The new Gillette Series Pre-Shave Scrub prepares the skin and facial hair before shaving to help give you a close, comfortable shave. The lathering formula with exfoliating micro-beads powers away dirt, oil and dead skin cells, helping to release trapped hairs prior to shaving.
The non-drying, soap-free formula in the new Gillette Series Pre-Shave Wash helps to clean away dirt and excess oils, while softening the facial hair.

2. Shield
“Many men may not recognise the importance of shave gel for the closeness and comfort of their shave. In reality, the right shave gel can make the difference between a good shave and a great shave,” says Dr Lim.
A range of Gillette Series Shave Gels has been developed to help protect the skin against nicks, redness and tightness during the shaving process. There are four variants to meet men’s different skin needs, each containing lubricants to enhance razor glide from the first stroke to the last.

3. Refuel
“Men’s skin is typically coarser, thicker and greasier than women’s. A light, non-greasy formula works well for men to help restore the skin’s natural moisture barrier,” Dr Lim explains.
Designed to rehydrate the skin after shaving, the Gillette Series After-the-Shave Moisturizer is non-greasy, quickly absorbed and contains lightweight conditioners and emollients to help restore the skin’s moisture barrier and reduce tightness. It is alcohol free and suitable for everyday use. A version with SPF 15 UV protection is also available.
The lightweight blend of conditioners in the Gillette Series After-the-Shave Balm calms just shaved skin, leaving it smooth and comfortable.
Basic grooming tips to help elevate your shave:
• Shower or bathe before your shave. Washing your face and neck with warm water and a mild
cleanser will help remove the natural oils and perspiration that inhibit water penetration. While
facial hair can be tough, applying warm water will cause the hair to expand, making it softer and
easier to cut. The force required to cut beard hair can be reduced by up to 70 percent after a two
minute application of warm water.
• Apply plenty of shave gel. While water is the essential softening agent, the water absorbed by hair quickly evaporates leaving the hair in its original rigid state. Shave gel provides a protective blanket that helps prevent the evaporation of water and keeps the hair soft during the shave.
• Use a fresh blade and shave hard to reach spots last. To achieve the best shave it is important that your blade isn’t dull. If you start to feel the razor drag along your face, it’s time to replace it. Also ensure that you shave the cheeks, side of the face and neck first. The toughest hairs grow on the chin and around the lips. Shave these areas last, as more time soaking in shaving gel will soften the hair further.
• After the shave. After shaving, rinse your face and neck with cool water and pat dry. Always use an after-the-shave preparation to help hydrate and soothe the skin.

Gillette Series Pre-Shave Scrub RRP $9.99
Gillette Series Pre-Shave Wash RRP $9.99
Gillette Series Shave Gel RRP $6.20
Gillette Series After-the-Shave Moisturizer RRP $9.99
Gillette Series After-the-Shave Moisturizer SPF15 RRP $10.99
Gillette Series After-the-Shave Balm RRP $10.99

The Gillette Series Shave Care range will be available in Australia from 27 August 2009

Gillette Fusion Phenom and Fusion Power Phenom

Gillette has wheeled out its latest high performance machine, Fusion Phenom and racing legend Mark Skaife is the first one lining up on the grid to take it for a test drive.

In his first move since retiring as a professional race car driver for Holden, smooth shaven Skaifey is a natural ambassador.  An expert in handling powerful vehicles, he may no longer be driving V8’s but he still relies on sophisticated engineered machines, like Gillette Fusion Phenom, Gillette’s most comfortable shave to help make sure he looks and feels his best.

Gillette Fusion Phenom and Fusion Power Phenom combine the breakthrough technology of the Gillette Fusion shaving system, with a cool new design featuring metallic blue and silver satin chrome handles.

“My whole career has been based around high performance machines and innovative technology, but for me that extends beyond the race track and into my everyday life, said Mark.”

“Whether I am navigating the curves on the race track or the contours of my face, I only feel comfortable if I know the machine I am using is one of the top of the range models.  Gillette Fusion Phenom provides a close shave to help me feel phenomenal every day,” he added.
Just like the advanced mechanics used in V8 supercars, the innovative design used in Fusion Phenom has been rigorously tested and designed to provide you with Gillette’s most comfortable shave ever.

The man who led the extensive research and development of Gillette Fusion is Kevin Powell, Director of Gillette’s Technical Centre, whose previous experience includes work as a British Defence contractor developing missile guidance systems and engineering that was applied to jet engines for Rolls Royce.

Fusion and Fusion Power Phenom combine revolutionary blade technology on the front and back of a single shaving cartridge for a truly phenomenal shave.  Fusion Power Phenom is a power wet shaving system that delivers soothing micro-pulses to help reduce friction and increase razor glide versus Fusion Manual.

The Mechanics of Fusion Phenom:

Gillette Fusion Phenom and Gillette Fusion Power Phenom feature 5-blade Shaving Surface™ technology on the front of the shaving cartridge. The blades are spaced close together to reduce pressure for a more comfortable shave than Mach3.
Precision Trimmer blade – a single blade built into the back of the cartridge – allows men to easily trim sideburns, shave under the nose and shape facial hair. Gillette’s PowerGlide blade edge technology on Fusion Power Phenom delivers a smooth blade edge coating, which translates into incredible glide and comfort.

Fusion Power Phenom delivers soothing micropulses that help reduce friction and increase razor glide. When the power turns on, the razor moves so effortlessly the blades are barely detectable.
Fusion Power Phenom’s handle features an onboard microchip that helps optimize the razor’s performance.
The Flexible Comfort Guard follows the contours of the face to help the 5-Blade Shaving Surface comfortably shave close.
An Indicator Lubrastrip fades from blue/green to white, signalling when shave conditions are no longer optimal.

Fusion Phenom features a bold metallic blue handle with silver and copper accents. Fusion Power Phenom features a silver satin chrome handle with dark blue and white crush accents.  The bright orange on/off button is flush with the razor handle to help avoid accidental activation or deactivation, and the Duracell AAA battery is easy to insert and replace. Both razors have Elastomer surrounding the handles to provide a secure grip and enhance control.

Gillette Fusion Phenom and Gillette Fusion Power Phenom will be available at supermarkets, pharmacies and mass merchandise stores beginning in March 2009.

Gillette Fusion Phenom razor and one cartridge RRP $12.99
Gillette Fusion Power Phenom razor, one cartridge and one Duracell AAA battery RRP $16.99