GUCCI BY GUCCI SPORT POUR HOMME

GUCCI BY GUCCI SPORT POUR HOMME
A NEW FRAGRANCE FOR MEN

FRIDA GIANNINI’S CONCEPT OF SPORT
Gucci by Gucci SPORT pour Homme is the latest addition to Gucci’s growing fragrance portfolio for men.  Conceived by Gucci Creative Director Frida Giannini, this scent takes its inspiration from the original Gucci by Gucci pour Homme (launched in 2008) yet offers a totally new and powerful olfactory experience for men.

While grounded in the same modern, masculine appeal as its predecessor, Gucci by Gucci SPORT pour Homme introduces a more casual sensibility and a broader allure.  The scent has a nonchalance and an ease that captures the healthy, active aspects of the Gucci man’s lifestyle.  Its sporty character is underscored by the fragrance’s light body and its citrus tones.  The mood of this fragrance – cool, fresh, yet strong – evokes a certain playfulness and leisurely state of mind.  It is as relevant in “free time” moments as it is for casual every day use.

Gucci by Gucci SPORT pour Homme can be worn with ease, yet this makes it no less captivating.  Indeed, the scent is specifically intended to allow for a less obvious form of seduction.  It is alluring but unforced.  It is at once sophisticated yet playful.  These dualities, reflect the historical Gucci personality that Giannini also captures in her men’s ready to wear collections and gives the fragrance its unique identity.

A NEW PROPOSAL
Inspired by the free spirit and power of the ocean, the scent of Gucci by Gucci SPORT Pour Homme evokes the freedom of the outdoors and the desire for play.  It is both fresh and refreshing, yet the unique construction of this fragrance ensures that it is also well-rounded and complex.

The scent’s resolute freshness is created by a blend of citrus and aromatic notes.  Specifically, the juicy tartness of grapefruit is played off the aromatic, camphor quality of cardamom.  Sun-drenched Corsican Fig nectar adds an interesting contrast of green fruitiness to the mix.  Depth is achieved with the addition of rich and woody Patchouli, a signature Gucci ingredient.

Apart from its distinctive construction, Gucci by Gucci SPORT pour Homme stands out with its unusually long-lasting effect.  Unlike most sport fragrances, which are characterized by a quick burst and fade of scent, Gucci by Gucci SPORT pour Homme features a special technology that allows the scent to linger on the body for an extended period of time.

THE RANGE
Eau de Toilette Spray, 50ml        $   89.00
Eau de Toilette Spray, 90ml        $ 119.00
Deodorant Stick, 75ml        $   39.00

AVAILABILITY
Available at Myer, David Jones, The Perfume Connection, selected pharmacies and Gucci Boutiques from 13 June 2010.

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