HUGO Just Different
See things differently with the new male fragrance: HUGO Just Different.
A vibrant, unexpected and extraordinary new fragrance for men, HUGO Just Different, the long-awaited follow up to the original and much loved HUGO Man – a global best-selling fragrance icon for the past sixteen years. Embodying an avant-garde, yet confident style, HUGO Fashion delivers progressive looks with a contemporary attitude and its latest fragrance HUGO Just Different embraces this innovative approach with an unconventional, surprising and fresh scent that inspires you to see things differently, through different perspectives.
HUGO Just Different is for the man who takes inspiration from everything around him. His journey is unusual and the route he takes seems random; at every step his movement is fast, energetic, spontaneous. He sees the unexpected and he knows that a receptive mind is the key to his creative success and enrichment. He has the ability to see the world around him differently, he is the catalyst for new experiences, and together with his friends he turns the night upside down and back again.
Acclaimed musician, music video director and film actor, Jared Leto, who has been signed as the face of HUGO Just Different and HUGO Man, aptly personifies this creative and experimental spirit. The epitome of the curious cultural grazer, he is constantly on the look-out for original ideas and experiences from a multitude of sources.
“Inspiration can come from different sources: from a person, from a book, from a night, from an experience, from an encounter. And I certainly find inspiration in all of these things.” Jared Leto
HUGO Just Different – The Fragrance
HUGO Just Different is a reinvention of the classical, fresh, masculine Fougère fragrance type. Taking inspiration from the fundamental contrasts within the metropolitan environment which the HUGO man inhabits, it is characterised by the unexpected fusion of different ingredients, combining fresh coolness with a soft, underlying warmth. HUGO Just Different brings together an innovative blend of notes to produce a surprising new scent that leaves you invigorated, curious and ready to see things differently.
Top Note: A reinvention of the classic aromatic Fougère top note, it drives the freshness of the fragrance with a cool signature built on a complex ‘frozen’ mint accord, and is accentuated by vibrant aromatic notes. The cooling effect of the mint stimulates the senses, capturing the thrill of life in the modern metropolis.
Heart Note: A surprisingly light and fruity floral character tempered with herbs, the heart accord combines freesia with basil and coriander. This playfully experimental blend accentuates the vibrancy of the scent and creates the unexpected connection between the top and base notes.
Base Note: The woody, ambery base accord features a rich blend of patchouli, cashmeran, oilbanum and labdanum which creates a smooth, rich dry-down with a soft warmth. Contrasted with the coolness of the mint top notes, this creates a juxtaposition which serves as an apt metaphor for the cool steel and glass of the cityscape infused with the underlying warmth and energy of its inhabitants. This completes the scented image of the reinvented Fougère fragrance.
“With HUGO Just Different we wanted to create a fragrance that would capture the concept of ‘seeing things differently’ by offering an unusual twist of a well-known fragrance type. The result is a contemporary interpretation of a classic Fougère fragrance, which delivers a novel olfactory experience that is fresh, green and minty, but also has this unexpected flourish of warmth underneath. It truly turns upside down what you would normally expect from the scent a man might wear on a night out.” Will Andrews, P&G Fragrance Creation Team
“It smells very good, and very refreshing. The funny thing is in the past I haven’t really worn fragrance; but I put it on while we were shooting the TV ad, and when I walked onto the crowded set, everyone asked: ‘Who is that who smells so good?’” Jared Leto
HUGO Just Different – The Packaging
Inspired by the unique army water flask shape of the original HUGO Man fragrance, the new HUGO Just Different flacon is a match in shape but comes in an opaque, matte black coat that imbues it with a strong, mysterious and utterly masculine status. With its silver screw top cap, black canvas strap and bold logo in HUGO’s signature red typeface, the non-conformist design of the HUGO Just Different bottle perfectly reflects the style of the progressive young men for whom the fragrance has been created.
HUGO Just Different – The Campaign
Shot in New York and directed by renowned Swedish film and music video director, Jonas Åkerlund, the TV ad for HUGO Just Different features Jared Leto looking at his metropolitan environment from unique and interesting perspectives. The HUGO man is inspired by everything around him and Jared portrays this ability perfectly as he makes his way through the city. An icon of creativity, he sees unusual and unexpected things, occasionally changing elements and creating new perspectives on seemingly ordinary things. Everything he finds is unusual, curious and… JUST DIFFERENT.
“The idea of the campaign is about turning things on their head, it’s about new perspectives, exploring new territories and eventually going on a journey and finding out something about yourself.” Jared Leto
HUGO Just Different
Eau De Toilette 100ml $ 84.00
Eau de Toilette 150ml $114.00
Deodorant Stick 75ml $ 34.00
Deodorant Spray 150ml $ 34.00
HUGO Just different is available at MYER, David Jones, The Perfume Connection and selected independents from 7th August 2011. For all stockist enquires, please contact (02) 9695 5678.
To See All the Latest Products This Month Click Here to Visit: The Beauty Review.com.au
