L’Oréal Paris Men Expert Excell 5’

L’Oréal Paris Men Expert Excell 5’

Why appear older than you actually are?

Did you know 69 per cent of men see grey hair as the key sign of ageing even more than wrinkles*!  However, the current male hair colour market isn’t meeting the needs of men… with a limited brand choice, messy and complex product offerings and lack of information.  So isn’t it time the Australia’s No.1 hair colour brand** and Australia’s No.1 men’s skincare brand*** offered a hair colour for men?

A trusted heritage
The L’Oréal Paris brand is the World’s No.1 hair colour brand assuring quality, experience, and trust.  The L’Oréal Paris Men Expert brand is Australia’s No.1 men’s skincare brand with a trusted heritage in men’s grooming.  This established strength means a new hair colour for men is a natural progression and logical product extension for L’Oréal Paris.

Introducing… NEW L’Oréal Paris Men Expert Excell 5’
L’Oréal Paris Men Expert Excell 5’ is the first brush-in hair colour from L’Oréal Paris specifically designed for men. The tone-on-tone technology provides a natural looking result that blends away in four weeks.

The Excell 5’ formula is specifically designed for men
New Excell 5’ is a tone-on-tone brush-in hair colour specifically designed for men that blends away naturally after four weeks.  Excell 5’ evenly blends with men’s existing hair tones for a totally natural and undetectable result.  Excell 5’ is perfect for men with up to 50 per cent grey hair and doesn’t have a brassy effect.

Excell 5’ is an easy-to-use brush-in hair colour
New Excell 5’ includes an easy-to-use brush applicator to make using the product exceptionally simple and efficient. The brush applicator ensures the product is easy to brush into the hair, with less mess and fuss, and allows for simple ‘touch ups’ of grey areas.

It’s as easy as 1 2 3…
1. Apply hair colour on the brush
2. Brush over just the greys or apply all over
3. Wait just 5 minutes and rinse out

Expert advice at the click of a mouse
A new product-based website is being developed for the launch of L’Oréal Paris Excell 5’.  The website includes expert tips from our Creative Colourist Director, Christophe Robin, and a diagnostic tool to help you choose the right shade for you.  To view the website, please visit www.excell5.com.au.

Patrick Dempsey is the Excell 5’ ambassador
Patrick Dempsey is the ambassador for L’Oréal Paris Men Expert Excell 5’. Currently one of Hollywood’s best known actors, Patrick embodies the L’Oréal Paris brand with his generosity, his naturalness and sincerity. “It is a great honour for me to become part of the L’Oréal Paris family. I love the dynamic energy of the brand, which constantly innovates to provide men and women all over the world with high quality products at the leading edge of technology” says Patrick.

A complete shade range
Excell5’ offers a complete range of natural-looking shades to suit the needs of every man:
- Natural Blonde 8
- Natural Dark Blonde 7
- Natural Light Brown 6
- Natural Brown 5
- Natural Dark Brown 4
- Natural Darkest Brown 3
- Natural Black Brown 2

L’Oréal Paris Excell 5’ is available in selected pharmacies, grocery and variety stores from March 2010 for RRP $12.95.

For more information and advice on colouring your hair at home, contact the L’Oréal Advisory Bureau on 1300 659 359.

L’Oréal Paris Casting Crème Glossy Brownies Collection

L’Oréal Paris Casting Crème Gloss - Glossy Brownies Collection

In 2007 Australian women embraced the launch of L’Oréal Paris Casting Crème Gloss making the brand a phenomenal success and now Australia’s Number. 1 no ammonia home hair colour. Since this time, L’Oréal Paris has launched several on-trend colour collections to the Casting Crème Gloss franchise including the Glossy Blacks, Glossy Chocolates and Glossy Honeys collections.  Now, L’Oréal Paris is proud to launch the Casting Crème Gloss Glossy Brownies collection… offering a modern selection of shades all specifically developed for brown to dark brown base tones.

Rich glossy colour in beautiful brown tones
The L’Oréal Paris Casting Crème Gloss Glossy Brownies Collection is a modern colour collection offering warm brown shades that illuminate hair with shimmering dark chestnut tones.  The shades, with harmonious grey coverage, further enhance the hair’s natural beauty with the formula’s inclusion of Royal Jelly… an extremely nourishing concentrate for satin-soft hair with long-lasting glossy shine.

Glamorous shades that are on-trend
Always aspiring to be in line with current fashion and beauty trends, L’Oréal Paris has taken its inspiration from global colour forecasts to launch this stunning new hair colour collection… ideal for autumn/winter 2010!

The Casting Crème Gloss Glossy Brownies Collection includes four luminous shades:
-    Dark Golden Chestnut 432 (new shade)
-    Chocolate Chestnut 515 (new shade)
-    Iced Chocolate 415 (existing shade)
-    Brownie 454 (existing shade)

A revolution in hair colour… with no ammonia!
L’Oréal Paris Casting Crème Gloss is Australia’s Number. 1 no ammonia home hair colour offering ultra-glossy coverage, visibly shimmering highlights that don’t darken over time and optimal grey hair coverage.   Neither a tone-on-tone hair colour, nor a permanent hair colour, L’Oréal Paris Casting Crème Gloss offers dazzling colour and intense hair care.  The result is exceptionally soft, shiny hair with a voluptuous feel and incomparable radiance.

A beauty concentrate in Royal Jelly
For maximum care, L’Oréal Paris has incorporated Royal Jelly, a natural ingredient, into the Casting Crème Gloss conditioner formula to help nourish the hair fibre and add long-lasting shine.  Royal Jelly is produced by bees and offers an incredible capacity for growth and longevity. It is the food given to young bees for the first few days of their life before becoming the exclusive privilege of the queen bee… who in turn has a life expectancy 40 times longer than that of normal worker bees!  Royal Jelly has regenerating properties that include more than 10 essential nutrients including glucids, proteins, essential amino acids and contains large quantities of vitamins, mineral salts and oligo-elements.

Easy and pleasant application
L’Oréal Paris Casting Crème Gloss includes an applicator tube which is perfectly adapted to the mixture’s non-drip cream texture.  Easier to hold and more flexible, the new applicator tube allows for a more precise dosage and better product distribution over the hair. Additionally, the product’s fruity perfume scent turns home colouring into a real pleasure.

Expert advice at the click of a mouse
L’Oréal Paris Casting Crème Gloss has its own product-based website that includes expert advice and tips from L’Oréal Paris International Colourist Expert Christophe Robin plus a personalised diagnostic tool to help you choose the right shade for you.  To find out more about L’Oréal Paris Casting Crème Gloss please visit www.castingcremegloss.com.au.

Casting Crème Gloss by L’Oréal Paris is available from pharmacies, variety stores and supermarkets at NSP $16.45.  The addition of the two new Glossy Brownies shades brings the overall number of Casting Crème Gloss shades to 29.

L’Oreal Paris Extra Volume Collagene