Max Factor’s Foundation Matchmaker for Beautiful Flawless Skin

Discover Max Factor’s Foundation Matchmaker for Beautiful Flawless Skin… in 30 Seconds!

Max Factor knows that selecting the right type of foundation – in terms of coverage, texture and finish – is just as important as picking the right shade. Not to mention it will save you a great deal of money – consider how much money you may have potentially wasted by purchasing the wrong foundation type for your skin.

With the help of Max Factor’s panel of internationally renowned makeup artists, Max Factor has created the Foundation Matchmaker – the in-store consultation that helps you select the right type of foundation quickly and easily to suit your skin. With Max Factor’s Foundation Matchmaker, selecting the right type of Max Factor foundation is now significantly easier than before and almost like a mini consultation with a makeup artist… it takes just 30 seconds!

“When I am about to makeup a client’s skin, I am not thinking shade first. Foundation type, level of coverage, texture and desired finish are the 3 questions I ask myself. What women don’t realise is that picking the right type of foundation to suit their skin is just as important as shade to achieve a naturally beautiful, flawless complexion,” says national Max Factor makeup artist, Katherine Conyers.

In addition, follow these simple tips to ensure you select the right type of foundation to suit your skin – it’s never been quicker, easier or more cost effective!

Coverage
If you’re not keen on wearing a lot of make up, then choose a sheer or natural foundation. Medium-to-full coverage foundations are ideal to even out skin tone and concealing blemishes. Remember to apply dots of foundation to your cheeks, forehead, chin and the tip of your nose and blend towards your ears – this will ensure a natural look.

Texture
Remember to always test before you buy! Whether ultra creamy with a moisture-rich formula, a sheer formulation or a more powdery texture – it’s about what you’re most comfortable applying on your skin. Perhaps a lighter texture which is cool to touch might be more suitable than a thicker formulation, which can age the appearance your skin? There’s plenty of choice to suit and please each and every need.

Finish
The key is to be aware of how your makeup evolves throughout the day. You can then choose whether you need a matte or semi-matte finish, or perhaps a subtle glow or dewy end result is what you’re after.

Max Factor Foundations for Every Skin Type

•    Max Factor Second Skin Foundation – RRP $36.50
•    Max Factor Miracle Touch Foundation – RRP $36.50
•    Max Factor Age Renew Foundation – RRP $36.50
•    Max Factor Facefinity Compact – RRP $36.50
•    Max Factor Natural Minerals Foundation – RRP $35.95
•    Max Factor Lasting Performance Liquid Foundation – RRP $36.50

Simply go to your nearest store or to www.maxfactor.com.au  to be one of the first to experience the Max Factor Foundation Matchmaker and find your perfect foundation match.

On counter – January, 2010

Max Factor Second Skin Foundation

Discover new Max Factor Second Skin Foundation – a breakthrough foundation designed to synchronise with the look and feel of the skin for a perfect match, even close-up.

Formulated with innovative award-winning foundation technology, Max Factor Second Skin Foundation mimics the appearance and feel of natural skin. The innovative formula covers imperfections and delivers a flawless complexion. Max Factor Second Skin Foundation is the closest our foundations get to natural skin.
Women want to be complimented on the beauty of their skin, not their foundation. They want perfectly
natural looking skin and not visible, patchy foundation, jaw line tide marks or chalky undertones. Their ultimate goal is a foundation which will enhance their skin beautifully, feel great and be virtually undetectable, even close-up.
The breakthrough Second Skin Technology works on two levels. Firstly, a blend of unique high resolution pigments cover imperfections while mirroring the natural colour of the skin. Secondly, the foundation contains the same amount of water as skin, to perfectly match the surface energy so that it is virtually undetectable.

“Max Factor Second Skin Foundation gives you the finish a professional makeup artist would achieve. It provides amazing coverage but feels and looks lightweight. It’s also very easy to work in to skin and amazingly blends in to the right shade. The result is a bare look with a slightly velvety, matte and clean finish.”
The end result – coverage that looks and feels like real skin.
Available in six shades – Natural, Warm Almond, Golden, Bronze, Ivory and Blushing Beige.

By Jennifer Hodgetts
New Product & Development Manager
Proctor & Gamble
Research & Development Europe

“Ultimately, the secret of the Max Factor Second Skin Foundation formula is down to its pigment
coating and special patented encapsulated colourants – which, in combination with the high water content, allow it to match the micro variation and texture of perfect looking skin.
Max Factor Second Skin Foundation is different. It is specially designed to match the colour and texture of the skin, because it is engineered to be skin loving. It flows more readily and evenly onto the skin to provide good coverage in a super lightweight and refined foundation film that feels like real skin.
A mix of special coated pigments and patented encapsulated colourants not only give a great colour match, they also go a step further to match the multi-chromatic nature of perfect skin.”

Max Factor Second Skin Foundation will be available in store from September 1st, 2009

RRP – $36.50
Stockists – 1800 181 040
www.maxfactor.com.au