New Olay Men Solutions

WHAT WOMEN WANT:
AN OLAY RANGE FOR THE MAN IN THEIR LIFE.

Introducing New Olay Men Solutions
It’s safe to say that male grooming has long evolved from mere soap and water, with lads all over the country adding the steps cleanse, tone and moisturise into their daily routines. But with this evolution, many women have been left pondering this question: Who is using all my skin care product? And the answer usually comes in a breakthrough moment of clarity: MY MAN!

If you are one of the many women who witness their skincare disappearing at a rate of knots, Olay knows what you want! That’s right ladies, it’s time to put a stop to your moisturiser evaporating by introducing your man to a range of skincare products designed and customised specifically with his skincare needs in mind – new Olay Men Solutions.

For over 50 years, Olay has exceeded expectations among its loyal female users by developing innovative product formulations and breakthrough skincare technologies designed to address their skincare needs. Now men too can benefit from Olay’s in-depth understanding of skincare by using a range dedicated to help him look good and feel great. Tailor-made fragrances complement the custom designed formulations that address three key male skin concerns: oiliness, roughness and dullness.

Olay scientific communications manager, Dr. Colin D’Silva says, “Olay has answered the call of women everywhere by introducing an effective range of male skincare products that he will want to use. Thanks to insights gathered over many years, Olay has an in-depth understanding of skincare ingredients and formulas and understands that male skin has specific features that cause problems unique to men. Olay Men Solutions has been developed to address three major areas of concern – oily skin, rough skin and dull skin. The products provide significant control of oil secretion,
keeping the skin hydrated for up to six hours and in just four days significantly improves skin elasticity.”

In creating Olay Men Solutions, Olay researched and screened more than 100 formulas and selected from among more than 300 ingredients. The Olay Men Solutions range offers unique formulations that include Niacinamide, Vitamin Pro B5, Vitamin B3 and Vitamin C and multiple botanical and mineral essences for men’s skin including Ginseng, Green tea, Witch Hazel & Cucumber.
D’Silva explains: “Niacinamide is a well known all rounder when it comes to skincare. It helps to increase hydration, improve skin texture, minimize pores and reduce sebum production. Vitamin’s E & C offer anti-oxidant power to help skin to resist damage from free radicals, and Vitamin Pro B5 is a proven skin smoother that helps to strengthen skin’s moisture barrier. The combination of these ingredients has resulted in a range of products that will provide men with
a one-stop solution to address all his skin concerns.”

A simple and effective answer to address multiple skin concerns, the Olay Men Solutions range includes two specific ranges – Refreshing and Multi Solution:

• Refreshing Gel Foaming Cleanser – For normal to oily skin RRP $12.99
• Balancing Gel Moisturiser – For normal to oily skin RRP $19.99
• Smooth Cream Foaming Cleanser – For dry to normal skin RRP $12.99
• Refreshing Toner – For all skin types RRP $19.99
• Revitalising Cream – For dry to normal skin RRP $19.99
• Eye Gel – For all skin types RRP $19.99

New Olay Men Solutions is available from major retailers and pharmacies nationwide from February 2011. For stockist enquiries phone 1800 028 280 or visit www.olay.com.au .

To See All the Latest Products This Month Click Here to Visit: The Beauty Review.com.au

Olay Total Effects Touch of Foundation SPF 15

Leading anti-ageing moisturiser Olay Total Effects now brings you
Touch of Foundation with SPF15

Fight the 7 signs of ageing and deliver tone improvement for younger-looking skin
Women the world over have fallen in love with Olay Total Effects for its ability to effectively combat the 7 signs of ageing, thanks to the Olay-exclusive VitaNiacin complex. But, the reality is that most anti-ageing moisturisers today don’t come with the immediate radiance benefits of a sheer foundation.

Now, in addition to the trusted, multi-tasking anti-ageing complex that helps restore and protect ageing skin, new Olay Total Effects Touch of Foundation provides an added benefit – the immediate tone improvement of a sheer foundation to offer the colour coverage women are looking for during the day. At last you don’t have to choose between your anti-ageing moisturiser and a foundation – in a single step, you can have both!

Olay Total Effects has recently signed International makeup artist, Melanie Burnicle, who has over ten years experience in the beauty industry. “When Olay asked me to come on board to work with them on the launch of Olay Total Effects Touch of Foundation I was thrilled. I have been using the Total Effects range for many years and love the results, and the Touch of Foundation addition excited me” commented Melanie. “After using the product on my clients for some weeks now, I can say this product is truly wonderful and really gives a natural look, allowing your true radiance to shine through. Although there is just one shade in the range, it does suit most skin tones, so the best thing is that you don’t have to worry about finding the exact shade to match your skin colour. It is also non-comedogenic and comes with broad spectrum SPF 15 UV protection. What more could a girl ask for?”

“Olay Total Effects Touch of Foundation contains the same 4 pigments that are used in most foundations – these are Titanium Dioxide and Iron Oxides in Red, Yellow and Black so one shade really does suit all,” remarks David Khoo, Olay Scientific Communications Manager.
“To demonstrate this, a shade acceptance study with Olay Total Effects Touch of Foundation was conducted in the US among Asians, Caucasian and Hispanics. This study showed that 100% of the women who were offered the product accepted the shade, said it suited their skin tone and were willing to try it for a week,” concluded David.

In short, Olay Total Effects Touch of Foundation is an all-in-one product that offers a double punch against the 7 signs of ageing: long-term anti-ageing benefits and immediate, almost flawless-looking radiance that suits the majority of skin tones.

Olay Total Effects provides the benefits of:
1. Line Minimisation: Reduces the appearance of fine wrinkles
2. Nourishing Moisturisation: Soothes dry skin.
3. Tone Enhancement: Evens skin tone for more balanced color.
4. Gentle Exfoliation: Smoothes and evens skin texture
5. Pore Refinement: Minimises the appearance of pores
6. With Anti-Oxidants: Helps protect skin’s moisture barrier.
7. Subtle Lifting: Hydrates for firmer skin appearance

Olay Total Effects Touch of Foundation SPF 15 is priced at $32.49.
50g

All products in the Olay Total Effects range are available from most grocery, mass, pharmacy and specialty outlets. Stockist details – 1800 028 280.
Also go to www.olay.com.au or www.rightolayforyou.com.au

To See All the Latest Products This Month Click Here to Visit: The Beauty Review.com.au

Olay Total Effects Advanced Daily Moisturiser with Cooling Essence

Olay Total Effects Advanced Daily Moisturiser with Cooling Essence
Beat the heat with Total Effects with Cooling Essence!

It’s not always easy to look stylish and fresh when you’re amidst a summer meltdown! But Olay Total Effects Advanced Daily Moisturiser with a burst of cooling essence may just be the summer saviour your skin has been seeking.

That’s right, gone are the days when you have to keep your moisturisers in the refrigerator to get a refreshing, cooling effect. This product features an innovative formula that keeps skin hydrated for up to 12 hours.

Total Effects Advanced Daily Moisturiser with a burst of cooling essence features key ingredients:
• Glycerol and the age-fighting VitaNiacin Complex absorb deeply into the skin’s surface where the active ingredients work to refresh the skin from within.
• Mint extract that work together with a burst of water to provide a breezy sensation.
David Khoo, Olay Scientist says, “The lightweight formula instantly cools skin, provides hydration and delivers the age-fighting VitaNiacin complex, so that skin looks youthful and refreshed all day.”

Appearing cool and rejuvenated this summer has never been so easy with Total Effects Advanced Daily Moisturiser with a burst of cooling essence!

50g, Price: $32.49

Olay products are available at leading grocery stores and pharmacy outlets nationwide. For stockist details please phone 1800 028 280 or go to www.rightolayforyou.com.au to receive your own personalised Olay skincare recommendation!

To See All the Latest Products This Month Click Here to Visit: The Beauty Review.com.au

NEW Olay Professional Pro-X

PROFESSIONALLY DESIGNED SKINCARE REGIMEN FOR MAXIMUM RESULTS
NEW Olay Professional Pro-X

NEW Olay Professional Pro-X was developed by the Olay Professional Alliance for Skincare Innovation.
The Alliance is a partnership that combines the medical expertise of renowned dermatologists from around the world with the fundamental skin ageing insights, advanced investigative techniques and the formulation knowledge of P&G Beauty Scientists. Inspired by the latest skin research and technology, the Olay Professional Alliance defined what it meant to be a professional skin care line and developed one that is now readily available outside of a dermatologist’s office.

Following on from the success of the Olay Professional Pro-X Anti-Ageing Starter Protocol, which launched earlier this year, we are proud to announce that the complete range will be available in-stores from April 2010.

The Olay Professional Pro-X primary solutions that are designed for use on the entire face include:

• Wrinkle Smoothing Cream: Professionally designed to help smooth uneven texture and strengthen skin’s stratum corneum with moisture, combating the look of fine lines and wrinkles.
Key Ingredients: Niacinamide, Pal-KTTKS, Carnosine and Pal-KT.
Usage: Transform skin at night by smoothing over the face and neck.
RRP: $74.99

• Age Repair Lotion with SPF 15: Professionally designed to help shield skin from harmful UVA/UVB exposure. Boosts antioxidant power at skin’s surface and hydrates to reduce the appearance of fine lines and wrinkles.
Key Ingredients: Niacinamide, Pal-KTTKS, Carnosine, Pal-KT, Anti-Oxidants, and SPF 15.
Usage: Apply liberally to skin in the morning, spreading evenly over the face and neck as needed.
RRP: $74.99

• Hydra Firming Cream: Professionally designed to help optimize elasticity and firmness by plumping and locking in moisture.
Key Ingredients: Niacinamide, Pal-KTTKS, Carnosine, Pal-KT and Hexamidine.
Usage: Transform skin at night with Hydra Firming Cream by smoothing over face and neck.
RRP: $74.99

Specialised treatments designed for targeted application to address specific anti-ageing concerns include:

• Deep Wrinkle Treatment: Professionally designed for the deepest wrinkles. It penetrates deep into skin’s surface combating the appearance of wrinkles and intensely hydrating to allow the natural production of collagen.
Key Ingredients: Niacinamide, Pal-KTTKS, Carnosine, Pal-KT and Retinyl Propionate.
Usage: Treat skin morning and night by applying Deep Wrinkle Treatment to areas of concern, including crow’s feet area. Avoid use on eyelids. Recommended for use with an SPF moisturiser.
RRP: $74.99

• Eye Restoration Complex: Professionally designed to help restore the eye area by improving the look of dark circles, puffiness and crow’s feet. Massage reduces excess under eye fluids to reduce dark circles and puffiness.
Key Ingredients: Niacinamide, Pal-KTTKS, Carnosine, Pal-KT and Caffeine.
Usage: Treat skin morning and night by applying Eye Restoration Complex to the corners, lid, and suborbital eye area, massaging in thoroughly until absorbed. As with all facial skin care products, avoid getting into your eyes.
RRP: $74.99

The Olay Professional Pro-X complete range will be available from April 2010.
POWERFUL. PROVEN. PROFESSIONAL.
www.olayprofessional.com.au