Primal Earth – Men’s Skincare

ANNOUNCING A NEW STANDARD IN MEN’S SKINCARE

For the first time, Australian men can now find all their organic skin care needs in the supermarket aisle. A new line of performance organics just launched that eliminates the need for harsh chemicals that damage the skin, whilst still delivering high performance.

Developed in New Zealand using cutting edge green chemistry, the new Primal Earth range is made from certified organic, locally sourced, plant based raw materials such as Mamuku fern extract to lubricate, Harakeke Flax oil to heal and protect, and Aloe Vera to hydrate.

Ideal for sensitive skin types, these naturally high performing ingredients sooth the skin during use and are ideal for men who not only care about what goes on their skin, but where its ingredients have come from without compromising on results.

Primal Earth’s “Wash – Shave – Protect” philosophy has three key applications in the range – WASH: Primal Earth Aloe Hydrate Facewash, SHAVE: Primal Earth Aloe Hydrate Shave Gel, PROTECT: Primal Earth Aloe Hydrate Moisturiser – all of which encourage healthy skin.

Soothing Primal Earth Aloe Hydrate Facewash is a gentle moisturising formula, giving a deep clean that won’t remove essential oils or interfere with the skin’s natural function. Rich in Aloe, Harakeke Flax extract and refreshing Green Tea it removes pollutants and dirt, allowing skin to breathe and look its best.

With a paraben free formula that heals and cares for the skin, Primal Earth Aloe Hydrate Shaving Gel is a revolutionary product, forming a low-foam shave gel that won’t irritate or dry the skin. Primal Earth Shaving Gel contains soothing organic ingredients such as Aloe Vera and Harakeke Flax extract to combat unwanted razor burn and blotchiness.

Aloe Hydrate Moisturiser is a non-greasy formulation that rehydrates and reinvigorates the skin. With a visibly smoother skin surface in just minutes, the natural ingredients replace essential minerals, to assist to repair sun damage.

Shane Young, Primal Earth Creator, believes Primal Earth is set to change the male grooming landscape with accessible, quality products that care for both men’s internal and external environments.

“Up until now, the market for men wanting high performance, organic skin care in Australia was quite narrow, with such products only available at specific retailers. Primal Earth is set to change this with a performance organics range made from certified organic raw materials, harvested wild and locally from sustainable sources, and available through grocery channels.” Young said.

Available in Woolworths stores nationally.
Visit www.primalearth.org for more information.

PRICE LIST
Primal Earth Face Wash 125ml $8.99
Primal Earth Shave Gel 175ml $8.99
Primal Earth Moisturiser 50ml $11.99

Primal Earth’s commitment to green chemistry means:
NO PARABENS
NO SODIUM LAURYL SULPHATE NO SODIUM LAURETH SULPHATE NO ETHOXOLATED INGREDIENTS NO PHTHALATES
NO FRAGRANCE ALLERGENS
We safety profile all our raw material before formulating.
We only use a certified fragrance that it is totally Phthalate free.
Primal Earth is about life style options and choices.