PRIVÉ Hair Care

CULT HAIRCARE BRAND LAUNCHES IN AUSTRALIA

It stands to reason that if there is to be another haircare brand to enter the market today it needs to have a strong point of difference and an acute relevance to the somewhat challenging times in which we live.

Introducing PRIVÉ…a high-end professional haircare line based on herbal essences, and with a unique minimalist approach to its formulations that are designed to not only deliver outstanding performance, but significantly reduce impact on our all too precious environment.

Created by famed US celebrity stylist, Laurent Dufourg, PRIVÉ‟s performance enhanced range is
based upon special blends of herbal extracts which contribute to the extraordinary results
achievable via its cleansing, conditioning, intensive treatment, styling and finishing formulas.

Each product contains natural essences and fragrances which work in tandem – all specifically
developed by Dufourg himself. “The repairing and strengthening ability on even the most brittle
strands of hair is nothing short of incredible”, said Dufourg.

All PRIVÉ products are free of sulfates, gluten, phthalates, DEA, TEA, mineral oils, paraffin, PABA, parabens and any artificial colors.

Prive Leave-in Treatment

Enriched with comfrey and kelp, Herbal Blend #24 restores hair’s vitality while delivering ultimate conditioning and protection. Softens and smooths to control frizz and flyaways as it detangles and prevents breakage.

All hair types are left revitalized with a soft, silky shine and beautiful body and bounce.

After shampooing and conditioning, work a small amount into damp or dry hair. Do not rinse.

Size: 250ml $39.95

Prive Flash Brilliance  

Enriched with balm mint, chamomile and sunflower seed extract, Herbal Blend #58 adds instant shine and higher brilliance to all hair types. Delivers smooth, soft, sexy texture while controlling unwanted frizz and flyaways. Protects from UV damage as it soothes and moisturizes for optimal health, ultimate sleekness and over-the-top shine.

Spray sparingly 6” from hair while blow drying. Apply prior to hot irons for incredible shine reflection.

Size: 50ml $39.95

Available in over 500 professional salons in the US, PRIVÉ launches here in the Australian market in select salons, as well as leading department store chain, David Jones.

To See All the Latest Products This Month Click Here to Visit: The Beauty Review.com.au