New Australian Certified Organic Skincare Range – Soto

Different By Nature:
New Australian Certified Organic Skincare Range Soto

Australia’s newest certified organic skincare range, SOTO, is at the cutting edge of contemporary eco-sensitive
skincare, taking out a prestigious WPP international design award before its official Australian launch.
“SOTO skincare isn’t different simply because it’s new, it’s different by nature,” says founder Francine Clingan.
“It doesn’t just embrace the idea of all-natural, organic sustainability, it gives it a massive bear hug.”
SOTO loosely translates from Japanese Zen as ‘the journey to pure existence’ and
its contemporary packaging and sophisticated formulas lie at the core of its early
success. SOTO celebrates nature’s rich abundance by combining pure ingredients in original ways to make a positive difference to your skin and wellbeing.

“You’ll never hear us claim that SOTO can give you skin like a 10-year-old or magically erase wrinkles,” says
Clingan. “But SOTO will leave you and your skin feeling luscious and indulged, and leave a positive imprint
on the environment.”
Each SOTO product contains two key ingredients that have unique complementary skin benefits, such as
pomegranate oil and Siberian ginseng; watermelon seed oil and Australian blue clay. These ingredient pairs
are clearly represented on the pack within a coloured square – the award-winning SOTO square is a visual
representation of the product’s focus on balance and harmony.
SOTO contains no artificial or synthetic ingredients. Each product is non-greasy and fast absorbing,
which means they work quickly and effectively with minimum fuss – you can get dressed almost
immediately after applying.

“Synthetic ingredients can give products a smooth feel and strong scent, but they aren’t absorbed well by your skin – given that few of these synthetics haven been tested for safety, this may be a good thing – and synthetics tend to sit on the skin surface, inhibiting its ability to breathe,” says Clingan. “Not so with SOTO – it’s amazingly light on the skin and is soaked up fast so it can
act effectively to rejuvenate skin.”

The Range

SOTO Facial Cleanser
150ml, $49.00
All skin types
A gentle, light and creamy cleanser
that gets right down to business.
Clears away grime and dead skin
cells for a clean fresh start to your
skincare routine. Non-foaming, so
won’t strip away your skins essential
natural oils.
KEY INGREDIENTS:
Watermelon seed oil – helps dissolve
excess sebum without stripping
natural oils; Australian Blue Clay –
contains detoxifying properties to
help draw out impurities and give
clearer cleaner skin

SOTO Clarifying Toner
150ml, $49.00
All skin types
A hydrating, alcohol-free toner that
leaves skin refreshed.
KEY INGREDIENTS:
Green tea extract – a rich source of
anti-oxidants to help soothe and
protect skin; Aloe vera juice – helps
cool, hydrate and soften skin.

SOTO Day Cream
50ml, $78.00
All skin types
Especially dry or dehydrated
A nourishing cream that provides a
natural protective barrier and helps
trap moisture into skin.
KEY INGREDIENTS:
Pomegranate oil – rich in Punicic acid,
a powerful anti-oxidant that helps
protect your skin as it tones and
nourishes; Siberian Ginseng extract –
contains complex polysaccarides that
help tighten and smooth skin.

SOTO Eye Cream
15ml, $65.00
All skin types
SOTO Eye Cream has anti-inflammatory
properties and vitamins to help soothe,
tone and refresh tired puffy eyes and
reduce the appearance of fine lines and
wrinkles.
KEY INGREDIENTS:
Cucumber extract – anti-inflammatory
properties help soothe and tone
tired, puffy eyes; Papaya extract –
contains vitamin A to encourage cell
regeneration and boost skin elasticity.

SOTO Night Cream
50ml, $83.00
All skin types
Sleep is the best time to take
advantage of natural repair
processes. SOTO Night Cream helps
skin retain moisture so skin can
effectively rejuvenate.
KEY INGREDIENTS:
Borage seed oil – rich in vitamins
and essential fatty acids to help
lock moisture into skin, and protect
against premature aging; Gotu kola
extract – contains Asiatic acid to
help strengthen skin and reduce the
appearance of fine lines.

SOTO Sensitive Skin Cream
50ml, $78.00
All skin types
Especially sensitive or oily
Sensitive skin requires extra love and
attention. SOTO Sensitive Skin cream
is packed with vitamins and antiseptic
properties to protect and calm sensitive
skin. Will hydrate without overmoisturising
so also suits oily skin types.
KEY INGREDIENTS:
Marula oil – rich in anti-oxidants to help
protect and calm skin; Calendula extract
– contains antiseptic properties and
vitamin A to help soothe skin.

For the complete range of SOTO products, please visit www.sotoskin.com
T. 1300492635 E. info@sotoskin.com www.sotoskin.com