TONI&GUY Colour

RECHARGE YOUR SHADE TONALITY

October 2009 sees the highly anticipated launch of TONI&GUY Colour exclusive to Priceline.
TONI&GUY Colour is an exciting new range comprising of 10 tone-intensifying shampoos, conditioners, styling and finishing products which work together; to ‘positively charge (+) your individual
colour with tone intensifying shade-specific care’.

Positioned as an extension to the highly successful TONI&GUY Signature range, with new careinduced
properties – specifically formulated to help assist longer colour retention in between salon
visits, TONI&GUY Colour comes in FOUR tonealluring shades: Platinum Blonde, Warm Blonde,
Red Brunette and Dark Brunette – each of which incorporate a designated regime which takes you from
cleansing, through to maximising the tonality of your colour at the styling stage.
The crucial point-of-difference for TONI&GUY COLOUR, is the delivery of optimal intensity given in
the way of LEVEL ONE DYE COMPLEX that works by penetrating just underneath the hair cuticle.
Then, there’s also the gorgeous aesthetic shimmereffect of glitter overlay which is present in all but one of the products, to give an effervescent glow to the hair.

So how does Level One Dye Complex* work?
On contact with the hair shaft, small droplets of colour are deposited on the surface – leaving
a subtle infusion of semi-permanent pigment. The intensity continues to increase, as well as
the look of tone endurance each time the hair is shampooed and should for maximum effect be
used daily until the desired effect is achieved.

Brunettes – Shampoos & Conditioners
TONI&GUY
Red Brunette Shampoo – 250mL/RRP $16.99
Wild girls – think Lindsay Lohan
will love the enriched warmth
given with subtle hints of Level
One Dye Technology for
enhancing red undertones with
multi-dimensional tonality. An
enhancing shampoo that works
to add shine with Olive Oil and a
Heat Protection Complex.

TONI&GUY
Red Brunette Conditioner – 250mL/RRP $16.99
Promotes added radiance
and shine, as targeted areas
are nourished with ‘selective’
conditioning to partner Red
Brunette shampoo. Olive Oil and
a Heat Protection Complex
give additional care benefits.

TONI&GUY
Dark Brunette Shampoo – 250mL/RRP $16.99
Work it like ultimate Brit-chick Alexa Chung by adding a rich, mocha-like depth with this tone-concentrated shampoo
for reflective shine. Infused with Level One Dye Technology, Olive Oil and Heat Protection Complex.

TONI&GUY
Dark Brunette Conditioner – 250mL/RRP $16.99
Perfectly partnering Dark Brunette shampoo, this conditioner both nourishes and hydrates with Olive Oil, UV filter
and Heat Protection Complex

Brunettes – Styling & Finishing
TONI&GUY
Shimmer Mist For All Brunettes – 200ml/RRP $18.99
A multi-purpose finishing spray designed to provide hair with evenly dispersed volume – while working to help ‘lift’ dull looking colour with an enlivening gloweffect for fresher luminosity.
Deposits a pretty, glitter effect after blow-drying.

Blondes – Shampoos & Conditioners
TONI&GUY
Platinum Shampoo - 250mL/RRP $16.99
Enhance your inner Blondie
‘Rapture’ moment with this
gentle shampoo formulated
to reduce unsightly brassy
undertones with subtle hints of
Level One Dye Technology for
a sharper look of brilliance. Helps
to balance out overall tonality
that’s facilitated by the added
benefits of Vitamin E, Grape
seed Oil and a Heat Protection
Complex.

TONI&GUY
Platinum Conditioner – 250mL/RRP $16.99
Works to promote added radiance
and shine, whilst targeting areas
in need of ‘selective’ conditioning
in partnership to Platinum
shampoo.

TONI&GUY
Warm Blonde Shampoo – 250mL/RRP $16.99
Warm it up like Jennifer Aniston with this brightening shampoo whilst adding a bit of warmth for those with sunnier blonde locks. Infused with Level One Dye Technology, Vitamin E, Grape seed and Heat Protection Complex.

TONI&GUY
Warm Blonde Conditioner – 250mL/RRP $16.99
Affiliated to Warm Blonde shampoo, this conditioner enhances a healthy look of radiance with Grape seed Oil,
UV filter and Heat Protection Complex.

Blondes – Styling & Finishing
TONI&GUY
Shimmer Mist For All Blondes – 200ml/RRP $18.99
A multi-purpose spray designed to provide hair with evenly dispersed volume – while working to help ‘lift’ dull looking colour with an enlivening glow-effect for fresher luminosity. Deposits a pretty, glitter effect after blowdrying.

exclusive to Priceline
Launching OCTOBER 2009