Christopher Esber, Mercedes-Benz Fashion Week Australia, Spring/Summer 2012/2013

SHOW: Christopher Esber, Mercedes-Benz Fashion Week Australia, Spring/Summer 2012/2013

HAIR DIRECTOR: Renya Xydis for Wella Professionals

TREND:  Sharp tailoring and sporty styling.

LOOK:  Renya Xydis created a tailored, androgynous look, slicking back the model’s hair and sectioning it down into a 10 – 12 strand basket-weave braid that was tucked up underneath to create a bun.

Wella Systems Professional Hydrate Range

Wella System Professional Hydrate Shampoo RRP $32

Everybody knows that hydration is essential for the skin but it’s easy to forget the importance of keeping hair moisturised. The Wella SP Hydrate Shampoo moisturises and cleanses hair without overloading tresses, so that locks remain healthy and supple in the dry winter months.*
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Wella System Professional Repair Conditioner RRP $32
This fast-acting conditioner effectively structures hair in just 30 seconds, giving it a new power of resistancea simple saviour for your hair’s winter woes. The conditioner intensively treats hair to restore its pre-winter splendour.

Wella System Professional Volumize Leave-in Conditioner RRP $32

This leave-in conditioner provides weightless conditioning so that hair is not weighed down. It stabilises and boosts tresses from within for lively, head-turning hair and magnificent volume.
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To See All the Latest Products This Month Click Here to Visit: The Beauty Review.com.au

Backstage at Paris Fashion Week for Issey Miyake

Backstage at Paris Fashion Week with Eugene Souleiman,
Global Creative Director, Wella Professionals
Creating the Hair Look for Issey Miyake A/W ‘11

The Look:  ‘Walk the Line’
The genesis of the A/W ’11 Issey Miyake collection was a simple straight line. Used as a design starting point, the evolution of the line was the single inspiration behind the collection, the hair look and the show invitation.
“I took the line as the starting point of the hair look and by experimenting with folding, stretching, and applying repetition and scale, I ended up with two different permutations of the same hair look” said Eugene Souleiman, Global Creative Director, Wella Professionals, Care and Styling.  “For the first look, I took the solid line and stretched it to create a triangle shape, reminiscent of the shape of the open lid of a grand piano, which was no coincidence as the show music was provided by three grand pianos, placed at the entrance of the catwalk.  Then, to emphasise the straight line and the triangular shape, I used the show invitation as a template to paint on a series of white triangles to the side of the head, fading up towards the ponytail.  The line was also the starting point for the second look, where my challenge was to create a straight line from the circular shape of the head, and this was achieved by creating a cone shaped structure to the hair and pulling back to a high ponytail.  Viewed from the side, this created a straight line from the hair line to the ponytail, and had an almost alien feeling to it” added Eugene Souleiman.

Get the Look:
Start with freshly washed and conditioned hair, and apply  Wella Professionals High Hair Crystal Styler spray onto hair and blow dry the hair backwards and upwards directing the hair towards the crown to give the roots direction. Use a soft bristle round brush to get a clean, shiny feel.

Look 1:
Take the fringe out by dividing the front part of the hair into a V section and clip out of the way, scrape the rest of the hair back in to a high ponytail, positioned right on the crown of the head and secure with white elastic and bind to the length of around 5cm.  Go back to the front section and using a round brush blow dry backwards to create a graphic line and join by tying to the existing ponytail – tying where the binding ends.  Finish off by cleaning the loose hairs by using Wella Professionals High Hair Ultra Finishing Spray sprayed directly on to a large blusher brush and then brush softly on the head.
Once you have the hairstyle in place – create a triangular shaped paper template and hold this against the hair line on one side of the head and using a creamy white eye shadow and brush – brush the shadow into the hair using more product along the hairline and fading towards the ponytail.  Ensure that the line you are creating is parallel to the line of the triangular ponytail.

Look 2:
Take a round circle from the inner part of the head, ensuring that all hair around the hair lines is kept out of the circle.  Tie the circle into a ponytail at the crown area and bind again for around 5cm to give height.  Back comb the remaining loose hair section around the hairlines and smooth with Wella Professionals High Hair Finishing Spray applied to a soft bristle brush rather than directly to the hair to make the product look invisible.  Pull entire hair backwards and upwards and join with previous pony tail, at the top where the existing elastic ends. Finish with a spray of Wella Professionals High Hair Ocean Spritz Beach Texture Spray to the ponytail section for added texture.

Products:
•    Wella Professionals High Hair Crystal Styler (RRP $23.50)
•    Wella Professionals High Hair Finishing Spray (RRP $23.50)
•    Wella Professionals High Hair Ocean Spritz Beach Texture Spray (RRP $22.00)

To See All the Latest Products This Month Click Here to Visit: The Beauty Review.com.au

Backstage at Paris Fashion Week for Haider Ackermann

Backstage at Paris Fashion Week with Eugene Souleiman,
Global Creative Director, Wella Professionals
Creating the Hair Look for Haider Ackermann A/W ‘11

The Look: ‘Hybrid Warriors’
The hair look for the Haider Ackerman A/W ’11 show in Paris was literally out of this world as Eugene Souleiman, Global Creative Director, Wella Professionals, created an army of warrior like models.  “The look is both outer wordly and chic.  Haider Ackerman creates clothes for the connoisseur, he is all about precision and perfection, not softness, and I wanted to create a look that was strong, chic and very rich” said Eugene Souleiman.
“I wanted the girls to look like a hybrid of nature, as if they were from another planet.  So I created a hair look that morphed with the clothing to become part of the total look, almost as if it wasn’t hair but a warrior’s helmet; part of their battle dress.  There is also a reptilian element to the hair, like the beautiful armour of an insect’s shell” added Eugene Souleiman.

Eugene worked with Josh Wood, Global Creative Director for Color, Wella Professionals, to create petrol and metallic hued hair pieces, which were perfectly matched to the clothes, and then added these to the front of the hair to give a subtle effect at the front which led to a hit of colour at the back of the head where the piece was ironed completely flat to resemble a razor sharp sabre, adding to the overall warrior effect.  “The coloured hair pieces resembled the texture of satin, where the hue has a sheen rather than a shine.  Our task was not only to create colour that complemented the fabric but also a hue with an inner depth” commented Josh Wood.

Get the Look:

Start with freshly washed and conditioned hair, and apply Wella Professionals High Hair Crystal Styler to the hair and blow dry the hair in an upwards direction from the jaw line, away from the face, flattening the roots using a soft bristle round brush.
Create a inner circle parting on the crown of the head, around 25cm in diameter, leaving the remaining hairline loose. Tie the hair in the inner circle in to a tight ponytail and secure with elastic. Using a piece of round padding to the height of around 25cm, pull the ponytail through the centre of the padding and secure the padding in place using long hair pins. Part the pony tail in to four sections and tightly pull each section down over the padding and secure at the base with a hair pin then wrap the remaining hair around the base of the padding and again secure with hair pins.   Repeat for all four sections as this will hold the ‘padding bun’ in place securely.
Clip the loose front section of hair (just the section from eyebrow to eyebrow) out of the way.  Divide the remaining hair into three sections and pull each section up towards the top of the bun to create a ponytail and secure with elastic directly on the top of the bun.  Fold the remaining hair of the ponytail and secure against the front of the bun using hair pins.
If you are using a coloured hair piece, unclip the front section of hair and glue in the coloured piece (the hair piece must be straightened before putting in place).  If not, follow directions from now on… take the front section and brush through to ensure that it’s smooth and tie with an elastic at the top towards the back of the bun (this will cover the other ponytail elastic), make sure that you create tension as you pull the hair back, using Wella Professionals High Hair Ultra Finishing Spray – sprayed directly on to a soft bristle brush to help hold in place and create a sleek finish.  Saturate the remaining ponytail with Wella Professionals High Hair Ultra Finishing Spray, then using straightening irons, pull through the hair slowly to create a solid ‘blade’ shape at the back of the head.  Then using a large blusher brush with Wella Professionals High Hair Ultra Finishing Spray, brush over the head to get rid of any loose fly aways – the finished look should be absolutely smooth.

Products:
•    Wella Professionals High Hair Crystal Styler (RRP 23.50)
•    Wella Professionals High Hair Ultra Finishing Spray (RRP $22.00)

To See All the Latest Products This Month Click Here to Visit: The Beauty Review.com.au

New York Fashion Week 2011 – Paul Som

Backstage at New York Fashion Week with Eugene Souleiman,
Global Creative Director, Wella Professionals
Creating the Hair Look for Peter Som A/W ‘11

The Look:

The hair look at the A/W ’11 Peter Som show in New York was inspired by the bouffant look of the ‘60s but with a modern twist.  The classic up-do was given a sexy edge by deconstructing the look to give a more contemporary ‘messed up’ feel.  The final result appearing as if it was coming undone or windswept to give a textural, autumnal feel to the hair.

“I was inspired by the heroines from the old Hitchcock movies to create a classic 50s up-do and then deconstruct it so that it looks rawer. To modernise the hair look even more, the traditional 60s block hair colours of blonde, black and red were soften with a tonal hair palette.  It’s the look of a cool girl whose hair is not too perfect and the realness of her style shows her true character.  She’s the kind of girl whose rawness makes you take a second look.  This look is absolutely in the spirit of the Trend Vision Glamazon trend” says Eugene Souleiman, Wella Professionals Global Creative Director, Care and Styling.
To get the perfect colour for the show, Eugene worked in partnership with an elite team of Wella Professionals colourists from North America, to create a hair colour palette to perfectly complement Peter Som’s A/W ’11 collection. The team created custom coloured natural hair wefts for each model.  Each extension was two shades lighter than the model’s natural hair color which was then blended into the girl’s hair to add colour lift and more body and texture, for that total Glamazon look.

Get the Look:
Start by creating natural, textured hair by spraying Wella Professionals High Hair Ocean Spritz Beach Texture Spray at the roots.  Blow-dry the hair upside down using just fingers to create untamed volume then tease hair at the crown by backcombing.  Make a centre parting and pull hair behind the ears; tie at one side into a tight ponytail, leaving out at the backcombed section of hair and the bottom section to create a tight, severe hair line.  Brush the top surface of the hair and twist into an asymmetric French twist and secure with a hair pin.  Finally, dry hair gently with a hairdryer and spray lightly with Wella Professionals High Hair Designer Spray to hold the look.

Products:
•    Wella Professionals Color Touch – Natural Blondes and Browns
•    Wella Professionals High HairOcean Spritz Beach Texture Spray RRP $23.50
•    Wella Professionals High Hair Designer Spray RRP $23.50

To See All the Latest Products This Month Click Here to Visit: The Beauty Review.com.au

Wella System Professional Platinum Gloss

GIVE YOUR HAIR SOMETHING TO SHINE ABOUT WITH WELLA SYSTEM PROFESSIONAL’S
INNOVATIVE COLLECTION
This season grant your hair the attention it deserves with Wella System Professional’s innovative shine collection, designed to give tresses the V.I.P treatment. The forward thinking Tailor Made Shine Collection is inspired by the beguiling effects of precious jewellery and the magic of light physics, allowing hair to be as bespoke as the latest fashion.

Wella System Professional Tailor Made Shine Collection, with its advanced new SHINE system, gives a luxurious soft salon finish for a variety of versatile looks. Performance-driven care products boast light-controlling formulations to perfectly prepare hair for radiant shine, while a true haircare first – a breakthrough shine booster – has been specifically developed to turbo-charge shine levels in lighter hair tones. Harnessing the latest scientific and technical breakthroughs, sophisticated finishing products use innovative technology to offer a choice of two different tailor-made shine effects – from elegant and gloss-on pearl, to opulent and brilliant platinum.

Tailor Made Shine focuses on maximising and amplifying hair shine increasing reflection by smoothing the hair’s surface and reducing internal and external porosity which minimises light diffusion – resulting in complete radiance.

The System Professional Shine collection takes inspiration from key trends on the international catwalks, where a theme of ‘New Opulence’ has been used gorgeously shiny hair with high gloss fabrics. Whoever said turning heads was to do with your outfit.
Achieve revolutionary shine with Wella System Professional Tailor Made Shine Collection.

System Professional Platinum Gloss (40ml / $34.00) – a soft silicone finisher that transforms light into platinum-like shine for mirror reflection – the ultimate in high octane, extreme glamour.

New Wella System Professional Shine is part of the luxury System Professional haircare collection
and is available in-salons. For further information on stockists please contact 1300 889 886.

To See All the Latest Products This Month Click Here to Visit: The Beauty Review.com.au

Wella SP Perfect Ends

SP At Home – REPAIR
For damaged hair.
Damaged hair not only lacks shine, smoothness and a healthy appearance, it can also make hair
unmanageable, fuzzy and difficult to style. Mechanical damage, caused by external influences such as poor quality brushes and hair accessories as well as chemical damage from colour treatments, bleaches and perms can all cause harm to the hair structure. In order to restore its resistance and make combing easier, the hair must be repaired, nourished and protected from the inside out.
The SP Repair Line with the exclusive RNP Formula gives the hair renewed resistance and improved
comb-ability. It repairs, nourishes and instantly gives the hair long-term protection against further damage. The RNP Formula consists of the following active ingredients:
• Hydrolised keratin protein – obtained by enzymatic or acid hydrolysis from wool, it contains the ‘structural protein’ of hair. Has the capability to restore and repair the internal damaged hair structures.
• Conditioning agents – including Cetyl alcohol, nourish and protect the hair.
• New generating of cationic agents – cationic surfactants BAPDMA and SAPDMA deposit on damaged sites on the cuticle layer of the hair to create a smooth and balanced structure that is instantly protected.
• New generation silicones – so called TAS (Terminal Amino Silicone) delivers superior dry feel due to its affinity to hair.

SP Perfect Ends RRP 40ml $32
• Hair lengths treatment
• Seals split hair ends
• Provides brilliant shine and suppleness

Application:
Work 3-4 drops evenly into lengths and ends. Do not rinse out. Can be used daily on
damp or dry hair.

New Wella System Professional is available in salons nationwide from February 2011. For stockist
enquiries please contact 1300 889 886.

To See All the Latest Products This Month Click Here to Visit: The Beauty Review.com.au

System Professional from Wella Professionals

SYSTEM PROFESSIONAL TAKES HAIR CARE TO A NEW LEVEL
Hair Perfection with the Elixirs of Care from Wella Professionals

In a world where fashion and lifestyles can be imitated and copied, the new kudos is all about
personalisation. From increasingly customised technology to boundary breaking art and architecture, individuality is becoming a highly prized trend in all areas of life. Taking hair care to a new level, Wella Professionals is proudly introducing truly personalised hair care with the new and reformulated System Professional.

New SP is a celebration of scientific leadership from 130 years of expert knowledge, a deep consumer understanding and five years of intensive research. The offering combines innovative product formulas and a revolutionary, personalised hair care service. Exclusively customised to suit each client’s individual needs, SP is the ultimate in hair perfection.

SP Ambassador and award-winning stylist Frank Apostolopoulos says about the revolutionary concept:
“SP has really created an ultimate range in hair care. The products are specifically designed to match individual hair needs which means I can create a personalised service to give my client the hair she desires”, for the client he adds, “This treatment is unbelievable and allows the client to attend her salon to get a 100% personalised treatment and leave with perfect hair care results”.

Exclusive Infusions
The secret behind SP’s truly personalised hair care is five highly concentrated infusions that have been formulated to compliment the range of SP Treatment Masks, providing additional care benefits. SP hairdressers can now offer a truly personalised hair care service without compromise in one bespoke treatment. The five different infusions (Smoothen, Hydrate, Repair, Volumize and Color Save) can be combined with any treatment mask creating a basic range of 35 personalised hair care prescriptions.
Now superior shine can fuse with magnificent volume; deep repair fuses with luxurious smoothness and ultimate hydration fuses with exquisite colour protection to create SP’s ultimate in hair perfection, according to each clients individual needs.

“The infusions are highly concentrated and improve the performance of the SP Masks by up to a
staggering 79%*”, explains Dr. Frauke Neuser, Principal Scientist at Wella Professionals. “The Colour infusion, for example, offers up to 30%* better colour protection than any mask on its own.
The Volume infusion offers up to 25%* more volume and the Repair infusion up to 60%* repair.” As a
result the new SP infusions create twice the hair perfection by offering a double benefit to the hair care regime.

Personalised Hair Alchemy
SP’s new service concept, Personalised Hair Alchemy, offers the ultimate in hair care for a truly tailormade solution. A special consultation process is followed by the diagnosis of the hair, enabling hairdressers to prescribe the right treatment for each individual client. Coupled with a range of special tools to apply the product in a unique application method and special mixing processes, this service provides the ultimate indulgent in-salon care experience.

SP At Home
To continue the hair perfection at home, a SP regime tailored to the clients’ needs and desires can be prescribed to continue the ultimate care experience at home. The line has been refreshed with eight product categories, featuring new complementary formulas and a range of fast-acting rinse-out conditioners to allow clients perfect results in between salon visits.

Wella SP Shine Define Shampoo-RRP $32
Wella SP Color Save Conditioner- RRP $32
Wella SP Volumize Mask- RRP $34

To See All the Latest Products This Month Click Here to Visit: The Beauty Review.com.au